This document discusses how social media can help businesses by reducing unproductive meetings and email use. It provides examples of how IBM saved $780k per month by using instant messaging instead of phones, and $6m per month by using web conferencing instead of travel. The document advocates using social tools like wikis and microblogging to provide instant updates and avoid lengthy update meetings. It suggests businesses should have an online presence to respond to customers instead of just reacting.

1. We‘re not in Wonderlandanymore, AliceRick MansSocial Media Strategist

2. The worldalwayschanges

3. Social tools a disruptive technology?Managers were afraid Excel was to stimulate workers to make sports- or grocery lists during work hours

4. Time spendonsocial media stillgrows(Hyves +41.000.000 Facebook +26.000.000)Peoplespendless time online (2.091.000.000 vs 1.883.000.000 minutes in NL April vs May)

5. Average 18% revenue growth during the crisis

6. Social Media is:Humaninteraction in a virtualworld

7. Your business processes are well optimized and rarely used

8. Your work is not about having meetingsEliminate update meetingsAre about old news Are not interesting for everybodyAre just for the managerExampleGovernment instituteWeekly update meeting10 people, 2 hoursMoving to microbloggingInstant updates, instant action1.5 hours saved per person per weekhttp://www.funnytimes.com/cartoons.php?cartoon_id=19951122

9. Without a presence you can only react, not respondPassive-aggressive

10. Short-sighted

11. Infighting

12. Poor communication

13. Turf battles

14. Politics