This is a great time to be a web designer: so many of our public institutions are redesigning whether it be for mobile responsiveness or accessibility compliance. What is emerging, however, is that the move to a mobile, accessible website is only the tip of a very big iceberg: we are finding that there are lots of content skeletons in the closets in our hospitals, public media organizations, educational institutions, and municipalities. The skeletons are things like governance models that have gone astray, siloed publishing models, little or no authoring structures, and meta data completely out of control. The information age came upon us so quickly that staff are still lacking in training to be able to easily and effectively manage knowledge. The answer: content strategy! We'll walk you through the steps necessary to audit, analyse, and then prepare your content (and your employees) for a redesign, and help you deal with those skeletons.
Presentación utilizada en el Codemotion 2012 en Madrid.
Integración de un sistema Real utilizando Google Protobuf, Spring, REST, JMS y MongoDB
La experiencia de un proyecto real para control de tráfico marítimo, sus requisitos, las tecnologías que se utilizarón y el porqué de cada una de ellas.
Voiceover: un anno di social sentiment e cinemaEstrogeni
Un anno di social sentiment applicato al cinema nella presentazione proposta durante l'evento Voiceover 2014, dove Estrogeni ha presentato a case di produzione, distributori ed esercenti i risultati di un anno di lavoro sul settore cinematografico.
KPM we provide tailor made practical in-house, open house training programs and boardroom solutions with latest industrial & technological trend in today’s competitive business landscape.
MESA semFYC: ¿Qué hay de nuevo en...?
La semFYC tiene dentro de su estructura numerosos grupos de trabajo (GdT) científicos que se encargan de recoger y canalizar las preocupaciones, demandas y aspiraciones de los asociados, la comunidad científica, los servicios sanitarios y la sociedad en general. La aportación de estos grupos es de suma importancia para enriquecer el perfil profesional de los médicos de familia, mejorar la calidad de su práctica y revalorizar el papel de la Atención Primaria.
En esta Mesa se recogen de forma sintética las actualizaciones y novedades en las áreas de trabajo de algunos GdT semFYC, y su repercusión en el quehacer diario de un médico de familia.
From Microfilm to Big Data - How Can One Brain Handle This Much Change Withou...John Mancini
How is Digital Disruption changing the role of Information in our organizations? How do we shift the focus from the "T"(technology) in IT to the "I" (information)?
Crowdsourced topic rankings at Snowforce 2017 in Salt Lake City drove this one-hour "Top 10" -- from evolving role of CIO, up through AI-leveraged connection, into a culture of innovation. (Peter Coffee, VP for Strategic Research at Salesforce)
Presentación utilizada en el Codemotion 2012 en Madrid.
Integración de un sistema Real utilizando Google Protobuf, Spring, REST, JMS y MongoDB
La experiencia de un proyecto real para control de tráfico marítimo, sus requisitos, las tecnologías que se utilizarón y el porqué de cada una de ellas.
Voiceover: un anno di social sentiment e cinemaEstrogeni
Un anno di social sentiment applicato al cinema nella presentazione proposta durante l'evento Voiceover 2014, dove Estrogeni ha presentato a case di produzione, distributori ed esercenti i risultati di un anno di lavoro sul settore cinematografico.
KPM we provide tailor made practical in-house, open house training programs and boardroom solutions with latest industrial & technological trend in today’s competitive business landscape.
MESA semFYC: ¿Qué hay de nuevo en...?
La semFYC tiene dentro de su estructura numerosos grupos de trabajo (GdT) científicos que se encargan de recoger y canalizar las preocupaciones, demandas y aspiraciones de los asociados, la comunidad científica, los servicios sanitarios y la sociedad en general. La aportación de estos grupos es de suma importancia para enriquecer el perfil profesional de los médicos de familia, mejorar la calidad de su práctica y revalorizar el papel de la Atención Primaria.
En esta Mesa se recogen de forma sintética las actualizaciones y novedades en las áreas de trabajo de algunos GdT semFYC, y su repercusión en el quehacer diario de un médico de familia.
From Microfilm to Big Data - How Can One Brain Handle This Much Change Withou...John Mancini
How is Digital Disruption changing the role of Information in our organizations? How do we shift the focus from the "T"(technology) in IT to the "I" (information)?
Crowdsourced topic rankings at Snowforce 2017 in Salt Lake City drove this one-hour "Top 10" -- from evolving role of CIO, up through AI-leveraged connection, into a culture of innovation. (Peter Coffee, VP for Strategic Research at Salesforce)
Blueprint for intranet success: Professional Advantage presentation Deloitte Australia
Presentation of the findings of the Worldwide Intranet Challenge intranet end user survey data. The survey has been completed by more than 50,000 intranet end users from more than 180 organisations.
We are currently producing far more data than people can consume – more than we can even process using today’s technology. When there are 750 tweets sent every second, more than 1 million special interest groups on LinkedIn and thousands of publications created by a single firm every year, how do you ensure the right content is getting to the right people?
Join Kalev Peekna as he explores ways you can avoid creating the experience of information overload for your audiences. He shares how you can Crack Big Content by organizing, engaging, adapting and analyzing your communications, preventing them from looking, feeling and acting like work. He also provides examples of tools organizations have used to successfully guide overwhelmed readers.
To view the webinar recording, visit http://bit.ly/13aWTZ3.
This presentation (part of Semantech InnovationWorx's Redefining IT series) explores what the next generation of Content Management and Search Engines will look like and what we need to do to reach intelligent computing...
I delivered a guest lecture for the students of the one-year Post Graduate program in Global Supply Chain Management offered by IIM Udaipur. In this talk, I focused on three dimensions of digital journey - technology, process (rather business models) and people.
10 Steps for Taking Control of Your Organization's Digital Debris Perficient, Inc.
Do you have too much old information, but not enough guidance to begin the task of cleaning out your data stores? Join Perficient to learn 10 tips for creating a strategic roadmap to take control of your information and uncover the technology that can support your efforts, including how to:
Stop keeping everything forever
Create an information governance and disposal policy before implementing technology
Automate information management to improve employee productivity
Prepare a discovery response plan
[Webinar Slides] Modern Problems Require Modern SolutionsAIIM International
In this webinar, we pinpoint common problems with meeting content strategies of today, learn how to address the struggles with legacy solutions as well as how to tackle them head-on.
Want to follow along with the webinar replay? Download it here for FREE: http://info.aiim.org/modern-problems-require-modern-solutions
Measuring social media as a complex, adaptive system, presented by Gerald KaneSocialMedia.org
In his Brands-Only Summit Pre-Conference presentation, Boston College and MIT-Sloan Management Review's Gerald Kane presents research that measures social media as a complex adaptive system.
He shares his findings based on a study of Wikipedia that relate to measuring ever-evolving social networks.
How Customer Experience is Driving Application ModernizationNuxeo
As a follow up to our webinar on "Modern Content Problems Require Modern Solutions", learn how vertical markets are being disrupted by those who excel at delivering an information rich customer experience and how organizations can respond.
Knowledge Management - It's Not a Good Idea If It Can't Be Implemented by Joe...Joe Hessmiller
This is a presentation developed for the management team of the Texas Teachers Retirement System. It focuses on doing something that would be effective (provide the knowledge when and where needed) and successful (could be implemented by the people the client has, quickly and at low cost.)
Similar to Content Skeletons in Your Redesign Closet (20)
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
zkStudyClub - Reef: Fast Succinct Non-Interactive Zero-Knowledge Regex ProofsAlex Pruden
This paper presents Reef, a system for generating publicly verifiable succinct non-interactive zero-knowledge proofs that a committed document matches or does not match a regular expression. We describe applications such as proving the strength of passwords, the provenance of email despite redactions, the validity of oblivious DNS queries, and the existence of mutations in DNA. Reef supports the Perl Compatible Regular Expression syntax, including wildcards, alternation, ranges, capture groups, Kleene star, negations, and lookarounds. Reef introduces a new type of automata, Skipping Alternating Finite Automata (SAFA), that skips irrelevant parts of a document when producing proofs without undermining soundness, and instantiates SAFA with a lookup argument. Our experimental evaluation confirms that Reef can generate proofs for documents with 32M characters; the proofs are small and cheap to verify (under a second).
Paper: https://eprint.iacr.org/2023/1886
A tale of scale & speed: How the US Navy is enabling software delivery from l...sonjaschweigert1
Rapid and secure feature delivery is a goal across every application team and every branch of the DoD. The Navy’s DevSecOps platform, Party Barge, has achieved:
- Reduction in onboarding time from 5 weeks to 1 day
- Improved developer experience and productivity through actionable findings and reduction of false positives
- Maintenance of superior security standards and inherent policy enforcement with Authorization to Operate (ATO)
Development teams can ship efficiently and ensure applications are cyber ready for Navy Authorizing Officials (AOs). In this webinar, Sigma Defense and Anchore will give attendees a look behind the scenes and demo secure pipeline automation and security artifacts that speed up application ATO and time to production.
We will cover:
- How to remove silos in DevSecOps
- How to build efficient development pipeline roles and component templates
- How to deliver security artifacts that matter for ATO’s (SBOMs, vulnerability reports, and policy evidence)
- How to streamline operations with automated policy checks on container images
DevOps and Testing slides at DASA ConnectKari Kakkonen
My and Rik Marselis slides at 30.5.2024 DASA Connect conference. We discuss about what is testing, then what is agile testing and finally what is Testing in DevOps. Finally we had lovely workshop with the participants trying to find out different ways to think about quality and testing in different parts of the DevOps infinity loop.
Communications Mining Series - Zero to Hero - Session 1DianaGray10
This session provides introduction to UiPath Communication Mining, importance and platform overview. You will acquire a good understand of the phases in Communication Mining as we go over the platform with you. Topics covered:
• Communication Mining Overview
• Why is it important?
• How can it help today’s business and the benefits
• Phases in Communication Mining
• Demo on Platform overview
• Q/A
Dr. Sean Tan, Head of Data Science, Changi Airport Group
Discover how Changi Airport Group (CAG) leverages graph technologies and generative AI to revolutionize their search capabilities. This session delves into the unique search needs of CAG’s diverse passengers and customers, showcasing how graph data structures enhance the accuracy and relevance of AI-generated search results, mitigating the risk of “hallucinations” and improving the overall customer journey.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
8. Productivity
“The enterprise technology that employees
have to do their jobs is mostly appalling…
Most intranets are an absolute and utter joke.
Enterprise search is pathetic. Why?
Because…management practice often heaps
more complexity and awful, unusable systems
on top of frustrated, overwhelmed employees.”
http://www.gerrymcgovern.com/new-thinking/internet-hurting-productivity:
9. Content Strategy
"Connecting the content components and people
components is one of the most important roles that content
strategy plays in your organization."
– from Content Strategy for the Web second edition, Kristina Halvorson
and Melissa Rach
17. Why Is This A Problem?
• Content costs $$
• More ≠ More. Less = More
• Does it support a key business objective?
• Does it fulfill a key user need?
18. How Do We
Fix It?
• Governance
• Measurement
• Collaboration
24. How Does This Happen?
"I come across many websites where there is a well-
designed top level with quality content. However, when
you click down a few levels, everything changes-it's like
walking out of a plush hotel straight into a rubbish dump”
– Gerry McGovern “Killer Web Content”
25. How do we Fix it?
• Make the backend
better
• Design from Content
type, up
26. Skeleton 3: Lost Control of
IA.
Symptoms:
• Author-driven information
architecture: wiki-like (too
broad, circular) or library-like
(too deep)
27. Why This is a Problem
“Mobile was the final front in the access revolution. It has
erased the digital divide. A mobile device is the internet for
many people”
– Susannah Fox, Pew Research centre
28. How do we Fix it?
• Controlled vocabularies
• IA needs to work on mobile
FIRST
29. "if your organizations information is not available on a small
screen, its not available at all to people who rely on their
mobile phones for access. That's likely to be young
people, people with lower household incomes, and recent
immigrants-arguable important target audiences for
important health messages”
– Susannah Fox, Pew Research Centre
We'll walk you through the steps necessary to audit, analyse, and then prepare your content (and your employees) for a redesign, and help you deal with those skeletons.
why is this a problem? Is there a golden rule of content strategy we can quote here?
these skeletons usually present themselves as ux design problems but they are often symptomatic of deeper problems, here is where gerry mcgovern article comes in.
what is the solution?
what can managers do?
what can designers do?
what is the positive outcome for the user and for the org?
things about 2 pm is when people are most angry from captivology
there is a deck with speaker's notes and more meat on the website, that I’ll upload later tonight.
FIRST THINGS FIRST: this isn;t a session about development or drupal dev tools, we won;t talk about code or modules or even themeing.
I'm not a developer. I manage website builds, I'm a user experience designer, and I refer to myself as a content strategist because I usually work in that space in between the site build, or the site structure and the people who end up managing the site and the site structure
This session is about content strategy and what, as a content strategist, I have seen in some of the mostly public service orgs I've worked with, when we embarked on a redesign.
I see a lot of broken telephone that can happen in between site building and content management or operationalizing the site
So if you're a PM, or BA this will be good for you. If you're a dev, there are the things you need to watch out for because some can be solved with code but some cannot, and same goes for front e end dev, designers.
how many people are business side people? Content side? design, development?
Why should you care?
responsive and adaptive design is driving most organizations to redesign right about now.
why is it important? any user. any device. same content.
user expectations are really high
user-focused platforms like Facebook et al are setting the bar very high. great Content alone isn't enough, nor is the excuse that people can only find it in one place
Transparency & clarity
as with Mint.com, we will surrender a lot of information to make sense of difficult topics
as with nest, we like systems that learn about us and act intelligently
as with Nike we like to game our own performance
convenience and speed
as with southwest airlines we're willing to give things up for lower cost and less hassle
as with amazon we want choice and we want to see what we've chosen quickly
we are willing to pay more for qualitatively different experiences
ubiquitous access and control
because of google we expect web services to work seamlessly
because of netflix we seek access to content and media regardless of device
because of dropbox and the concept of the cloud we expect all of our stuff to be available to us at all times
user expectations are really high
user-focused platforms like Facebook et al are setting the bar very high. great Content alone isn't enough, nor is the excuse that people can only find it in one place
Transparency & clarity
as with Mint.com, we will surrender a lot of information to make sense of difficult topics
as with nest, we like systems that learn about us and act intelligently
as with Nike we like to game our own performance
convenience and speed
as with southwest airlines we're willing to give things up for lower cost and less hassle
as with amazon we want choice and we want to see what we've chosen quickly
we are willing to pay more for qualitatively different experiences
ubiquitous access and control
because of google we expect web services to work seamlessly
because of netflix we seek access to content and media regardless of device
because of dropbox and the concept of the cloud we expect all of our stuff to be available to us at all times
user expectations are really high
user-focused platforms like Facebook et al are setting the bar very high. great Content alone isn't enough, nor is the excuse that people can only find it in one place
Transparency & clarity
as with Mint.com, we will surrender a lot of information to make sense of difficult topics
as with nest, we like systems that learn about us and act intelligently
as with Nike we like to game our own performance
convenience and speed
as with southwest airlines we're willing to give things up for lower cost and less hassle
as with amazon we want choice and we want to see what we've chosen quickly
we are willing to pay more for qualitatively different experiences
ubiquitous access and control
because of google we expect web services to work seamlessly
because of netflix we seek access to content and media regardless of device
because of dropbox and the concept of the cloud we expect all of our stuff to be available to us at all times
finally, we should care because there is a problem inside the enterprise. every time we redesign a website we’re redesigning a system for people who need to manage it.
and while many organizations think they have been building up their "bank" of content over the last 5-10 years since they designed their website, what they have actually been building is content management debt. is this a new digital divide? inside and outside the enterprise?
what?? I thought
doing a redesign is kind of like calling in that debt
what is content strategy and why is it important?
what do we tend to uncover again and again as we embark on redesign projects?
how do we address these issues so we don't repeat history?
this is a good definition of content strategy:
in other words its not just about the content: it about who creates it , how they create it, and who its for, and what it should do.
before we talk about what we uncover, let’s take a brief look at how we uncover it
it’s super simple: we do a content audit
here's a typical phone call I get. "we're launching a new version of sharepoint for our new fiscal, in one month. It will be able to serve all of our content responsively. Can you look at our site and tell us what we need to do to be ready?"
why do we do this?
most people think their websites look like a school or library
before we talk about what we uncover, let’s take a brief look at how we uncover it
it’s super simple: we do a content audit
here's a typical phone call I get. "we're launching a new version of sharepoint for our new fiscal, in one month. It will be able to serve all of our content responsively. Can you look at our site and tell us what we need to do to be ready?"
why do we do this?
most people think their websites look like a school or library
really they look like ron weasley's house, especially after a few years.
these things take time.
if time is tight we might do a sample audit, using analytics to tell us where to dig deep.
there are tech tools that can speed this up but nothing replaces human eyes.
the issue right now is that most of our sites are built on a page model: each page has an url, and we catalogue what's on the page.
but often we get a better sense of where the skeletons are hiding by auditing the backend, usually in Drupal, and looking at what content types have been created and what fields are associated with those content types.
we will also sometimes only do the first three levels in, and then consult the analytics to see if there are deeper pages getting traffic
these things take time.
if time is tight we might do a sample audit, using analytics to tell us where to dig deep.
there are tech tools that can speed this up but nothing replaces human eyes.
the issue right now is that most of our sites are built on a page model: each page has an url, and we catalogue what's on the page.
but often we get a better sense of where the skeletons are hiding by auditing the backend, usually in Drupal, and looking at what content types have been created and what fields are associated with those content types.
we will also sometimes only do the first three levels in, and then consult the analytics to see if there are deeper pages getting traffic
these things take time.
if time is tight we might do a sample audit, using analytics to tell us where to dig deep.
there are tech tools that can speed this up but nothing replaces human eyes.
the issue right now is that most of our sites are built on a page model: each page has an url, and we catalogue what's on the page.
but often we get a better sense of where the skeletons are hiding by auditing the backend, usually in Drupal, and looking at what content types have been created and what fields are associated with those content types.
we will also sometimes only do the first three levels in, and then consult the analytics to see if there are deeper pages getting traffic
Symptom to look for:
structures based on org chart.
publishing according to deaprtment and not use case/user.
no metrics attached to content, no understanding that less is more.
Why is this a problem:
content management debt: this is where content tips over from being an asset to being a liability that has to be managed, supported etc.
this is a reframing: from thinking that more is better, to less is more: how content, badly managed, can turn into a deficit that costs the org money rather than making it more relevant to users.
Most orgs generate way too much Content.
It’s not true that more content = more relevance
More ≠ More. Less = More.
It hapoens when these questions aren’t asked:
2 questions to ask:
Does it support a key business objective?
Does it fulfill a key user need?
recall what Gerry McGovern said: more activity doesn;t mean more prodcutivity
governance.
connect content people to their readers with performance-based metrics.
Give them decent tools and a structure within which to do their jobs well.
collaboration: the people on the ground always tell me stories about their best work being times when they collaborated, were given lead time, were proactive and not reactive.
bringing content people into the dev process, influencers, not managers.
I worked at a big public service broadcaster and the political thing to do would have been to have my colleagues, ie other managers on the CMS committee, but I made sure I picked only people actually doing the work on the ground and also tried to pick influencers from among them: union leaders, people with street cred and Klout
often what this looks like in the backend is only one post type, on content type, or content types with only a title field and a body field.
Content blobs are a problem for display in responsive, you don’t want your content authors putting alot of formatting html into their body copy for example.
But it’s also a problem for consistency: having standard authorijg structures for different content types helps the user experience to stay consistent. So if you are posting, say, recipes, you want there to be consistency across the site in terms of where the ingredient list goes: before or after the instructions?
and finally it’s a problem when discreet pieces of content of different types are mashed together. so for example on our recipe page
I need an overriding reframing diagram. something that shows how we traditionally thought of the web as pages but how it is a database, and show how the data (content) in the data base might be displayed on different devices, for different user "platforms" or contexts (i.e. I'm searching by ingredient, I want a shopping list, I want to pin my favourite food photos, I want to save a recipe in my recipe box.
if there is one thing to take away from this talk: the web is no longer a collection of pages. this idea that it is a magazine has to get purged from our minds. It's not a magazine. it's a database, a matrix.
Content blobs are a problem for display in responsive, you don’t want your content authors putting alot of formatting html into their body copy for example.
But it’s also a problem for consistency: having standard authorijg structures for different content types helps the user experience to stay consistent. So if you are posting, say, recipes, you want there to be consistency across the site in terms of where the ingredient list goes: before or after the instructions?
and finally it’s a problem when discreet pieces of content of different types are mashed together. so for example on our recipe page there is a big blob of content here. there is more than one recipe on the page, so the image doesn;t match the first recipe, which would be very confusing if I searched for any one of the myriad of tags they have used here.
Having the ingredients as part of the blog also means they aren;t available to be able to use them for other useful things, like generating a shopping list for example.
if there is one thing to take away from this talk: the web is no longer a collection of pages. this idea that it is a magazine has to get purged from our minds. It's not a magazine. it's a database, a matrix.
How Does This Happen?
developers understand content as data, and it has to be treated as such if it is to retain and grow in value. so the best case scenario is there is a field in the backend for every content piece.
but authors think of content like this typewriter: they still think in pages, books, stories.
we need standard authoring structures that give structure to the content but without making the authors feel like they are just filling in forms.
How Does This Happen?
developers understand content as data, and it has to be treated as such if it is to retain and grow in value. so the best case scenario is there is a field in the backend for every content piece.
but authors think of content like this typewriter: they still think in pages, books, stories.
we need standard authoring structures that give structure to the content but without making the authors feel like they are just filling in forms.
Gerry McGovern quote from Killer Web Content "I come across many websites where there is a well-designed top level with quality content. However, when you click down a few levels, everything changes-it's like walking out of a plush hotel straight into a rubbish dump"
this is a problem because the top level pages are usually adminned either thru automation or by people like the public affairs people or web content managers. the deep pages are where the folks on the ground do their actual work. and maybe they've never gotten decent templates they can work with for what their stuff needs to look like or decent governance in terms of knowing when to publish and when not to.
it happens when the site organization does;t start with the bottom level pages and actually with the bottom level content types. you have to start everything at the bottom: designs, wireframes. this can be tricky because generally what people in business units want to see is the homepage, major landing pages.
how do we fix it?
make the backend better
design from the bottom up and pay attention to individual content types first
we always really really want to design the home page first but resist that temptation! Always reminding my team to start at content types, then post/page types, widgets/modules. landing and homepage should be last.
this is where standard authoring structure really come into play, preventing content blobs. recipes is a great example.
no macrostructures: information design patterns
author-driven navigation, wiki-like (too broad) or library-like (too deep) ciricular navigation,
clicking thru dozens of links only to find a phone number, that is actually in a text field and not in a "phone number" field
the mobile site that is somehow different, or contains a subset of the desktop site, is a thing of the past. This is especially true for hospital websites, and in fact municipal services sites
your mobile site can’t be a subset of your desktop site. Mobile doesn’t accomodate really deep OR really broad IA. I’ve mostly been talking about responsive design but all of this applies equally well to accessibility, I’ve seen some very circular architectures that would make a screen reader user crazy
need to also reframe this idea that mobile users want to do different things. Recall Thomas Watson, 1943, IBM: "there is a world market for maybe five computers”
COPE as the backbone of your content strategy. this will address the seletons by ensuring the content is structured, as data. It will force a governance model and avoid duplication of content and effort.
take the time to structure the content types and IA for mobile and with a cope governance model
but
remember the productivity problem
let's try to make the admin of our websites as beautiful and easy to use as the front end of our websites
COPE as the backbone of your content strategy. this will address the seletons by ensuring the content is structured, as data. It will force a governance model and avoid duplication of content and effort.
take the time to structure the content types and IA for mobile and with a cope governance model
but
remember the productivity problem
let's try to make the admin of our websites as beautiful and easy to use as the front end of our websites
there is a deck with speaker's notes and more meat on the website, that I’ll upload later tonight.
FIRST THINGS FIRST: this isn;t a session about development or drupal dev tools, we won;t talk about code or modules or even themeing.
I'm not a developer. I manage website builds, I'm a user experience designer, and I refer to myself as a content strategist because I usually work in that space in between the site build, or the site structure and the people who end up managing the site and the site structure
This session is about content strategy and what, as a content strategist, I have seen in some of the mostly public service orgs I've worked with, when we embarked on a redesign.
I see a lot of broken telephone that can happen in between site building and content management or operationalizing the site