This document provides guidance for students on utilizing social media to maximize readership of the school newspaper, M-A Bear News. It outlines requirements for posting screenshots of assigned social media activities to receive credit, including posting 5 screenshots per week across Facebook, Instagram, and Twitter. It details the target audiences and types of content that should be posted to each platform, such as sports updates and photos of school events on Twitter and Instagram. Students are expected to regularly like, comment on, and share posts from the official M-A Bear News accounts. Live tweeting of breaking news and school events is highlighted as the fastest way to disseminate information to readers.

1. Social Media
M-A Bear News

2. Why does it matter?
It is the number one way that our readers
find and return to our site
We need to utilize it to maximize our
readership
It is the fastest way to get news to our
readers

3. Screen Shots
Part of grade in homework category
5 total screenshots per week
3 likes on Facebook
2 comments, shares or own posts
Miranda’s Group due: Tuesday
Natalie’s Group due: Thursday
Do NOT do all screenshots in one night
I can see if you do = no credit
Making up screenshots:
Talk to me (instagram/twitter/facebook)

5. Why are screenshots important?
https://www.facebook.com/mabearnews/insi
ghts/

6. Facebook
Page is called:
M-A Bear News
Audience:
Parents, students, our community
Important that posts are professional
We try to post our bigger, more universal
stories

7. Facebook
Your Requirements:
Like the page, so you get notifications
Every night go to our page and check for
posts
Like post and interact with it
Click, comment, share, read article, ect

8. Facebook
Editors make only posts to facebook
Adults & students ‘follow’ us on facebook
If you see an error, let us know ASAP
Any photos you take (sports/events/ect),
send to mabearnews@gmail.com and let
Lexi know
We will make a new album and post it on
Facebook

9. Instagram
Audience:
Students
What we post:
Lunch activities
Sports games
School events: rallies, assemblies, speakers
Breaking news
Assortment of photos of M-A & students

10. Instagram
Your requirements:
Follow @mabearnews
Interact with posts
Like all posts
Comment if you have an interesting point
If you have a photo that is high quality and
relevant that should be posted, send it to us
in a timely fashion

12. Twitter
Account:
@mabearnews
Audience:
Students, local news and reporters
Currently revolves around sports coverage
What we post:
Breaking news
Sports updates (quarters, halfs, big plays)
Links to stories (all types)
Quality, relevant photos

13. Twitter
Your requirements
Follow us
Interact with tweets
Click on links, like, retweet, comment

14. Live Tweeting!
What is live tweeting?
Tweeting from an event in that moment
Fastest way to get news out
When do we live tweet?
Breaking news coverage
Sports games (quarters, halfs, big plays)
School events (rallies, assemblies)
What do we live tweet?
Updates, photos

15. Troubleshooting Twitter
There is no edit button
Re-read your tweet at least 3 times before
posting
You have to delete the tweet to make changes
Limited number of letters (140)

17. Questions?