This document provides guidelines for social media posting and analytics tracking on a weekly, monthly, and yearly basis. It instructs users to check social media schedules, have others review post ideas for errors, and submit all posts to Alaina for approval. It also describes retrieving analytics from sites like Twitter and Instagram weekly and filling out a tracking sheet. Monthly tasks include reminding Alaina to provide additional analytics and updating graphs and newsletters. Analytics sheets are saved at the start of each new year.