Discussion at Social Media Presentation, planned for Sunday 17th of June re: how others are using Social Media

1. What have others done
And how can you do it too?

2. Tuesner Wine
• Barossa Valley Wine Boutique
• Started because the Sales and
Marketing manager is a Lance
Armstrong fan
• Goal: To promote Teusner Wine by
building relationships
• Isn't using as a Sales channel, just
to engage and build trust,
gathering feedback
• Searches for people talking about
them, and just says "G'day"
http://www.jeffbullas.com/2010/01/18/twitter-5-business-case-studies/

3. Ernst & Young
• International Management
Consulting firm
• Goal: Needed to attract a new
and younger work force,
particularly Tertiary Graduates
• Uses Facebook to provide
information to potential
candidates, launch recruiting
campaigns, allows potential
employees to interact/share
experiences.
https://www.facebook.com/ernstandyoungcareers?ref=ts

4. Telstra
• Launched Twitter feed 2010
• Goal: Improve company profile, engage customers directly -
24 hours a day, 7 days a week
• Mixed reactions initially, scathing "complaints", airing
publicly
• Took a very "trusted" policy approach to content, but tight
controls once feedback/questions are received by staff
• Publish what goes well - About section on Telstras Facebook

5. UK Brand "Tip Ex" (whiteout)
• To coincide with the back-to-
school, Tipp-ex, wanted to
promote online its whiteout
Pocket Mouse.
• Launched an exciting
interactive video on YouTube
http://www.youtube.com/watch?v=4ba1BqJ4S2M

9. QLD Police
• May 2010 initiated trials with FaceBook, Twitter and YouTube
• Goal: engage "the public" in two-way conversation and
develop online communities as part of a larger disaster
preparedness plan.
• 5% of Queensland Residents are friends with Qld Police, and
it has 18,000 twitter followers
• Results have included unprecedented penetration of life-
saving information during the Qld floods, and a huge amount
of "myth busting" that couldn't have been achieved through
traditional media

10. Twitter on TV
• http://www.youtube.com/watch?
feature=player_embedded&v=Jc8TQppzORE

11. Viral Marketing
• http://www.youtube.com/watch?
feature=player_embedded&v=27RFJ46Qb60