3. Experience
• Developing social marketing solutions to promote awareness,
engagement and community building.
• Instructing entrepreneurs, churches and nonprofit organizations on
how to incorporate social media into their current marketing
strategies.
• Ensuring that content is timely, relevant and adheres to the
established guidelines for style, tone and format.
• Monitoring and reporting on industry trends, topics and tools
relevant to organizations’ goals.
• Utilizing metrics and analysis tools to track volume and sentiment.
@deannamingo
4. Experience
• Facebook, Twitter, YouTube, WordPress, Instagram
• MailChimp and Constant Contact
• Event Coverage and Live Tweeting
• Blogging
@deannamingo
5. CASE STUDY: SOUL CITY CHURCH
PROBLEM: Growing young church in need of direction with online
marketing and community building.
•Managing social media accounts for Soul City Church on Facebook,
Twitter and Instagram.
•Leading social media campaigns to create buzz for weekly services and
events.
•Instructing church administrators about methods and tools to use to
increase social media engagement and website traffic.
@deannamingo
7. CASE STUDY: DEERFIELD PUBLIC LIBRARY
PROBLEM: Public library in need of strategic communication plan to
support major renovation project and general marketing efforts.
•Created and implemented a communication plan to redefine brand,
establish more effective procedures, and promote message consistency
across channels.
•Served as voice for Deerfield Public Library’s Facebook page.
•Served as administrator and content manager for website.
•Increased website traffic by improving the quality and frequency of
content.
•Increased email marketing subscribers by implementing acquisition
tactics and utilizing mobile tools.
@deannamingo
8. CASE STUDY: LIVING ROOM INC
PROBLEM: Veteran HIV housing agency in need of rebranding and
direction with online marketing to support traditional marketing
campaigns.
•Established Living Room’s presence on social media platforms such as
Facebook, Twitter and YouTube.
•Raised awareness about HIV housing and educated followers about the
cause.
•Implemented email marketing to improve communication with the
general public.
•Managed redesign of website to improve functionality and usability.
@deannamingo
10. CASE STUDY: WEIRDOS 4 CHRIST
PROBLEM: Newly launched blog site in need of social marketing
campaign.
• Established Weirdos 4 Christ’s presence on social media platforms
such as Facebook, Twitter and YouTube.
• Created social buzz leading up to and following the launch of the
blog site.
• Cultivated relationships online with churches, event promoters,
nonprofit organizations, prospective contributors, and profiled
followers.
@deannamingo
