The student group was tasked with increasing the digital footprint of a local non-profit called PROPEL. Before working with the group, PROPEL had a poorly designed website with no contact form, duplicate addresses on Google Maps, and little social media presence. The group redesigned the website, added a contact form and donate button, and increased social media content. However, challenges included delays and poor communication. As a result, PROPEL raised $400 in donations but their donation goals for Giving Tuesday were not fully met due to technical issues. The group learned about the importance of digital marketing for non-profits.

1. Non-Profit Results
Savannah Vasos, Anthony Ruspantini, Sebastian Correa, Austin Marks, Sofya
Perrin

2. Agenda
Our Task
PROPEL
Before
Challenges
How we helped
After
Accomplishments/Results
What we learned
What is next?

3. Our Task
Increase the digital footprint of a local non-profit organization
to build brand equity and grow local exposure

5. Before
● Website
○ Poor site design
○ Invisible text
○ No contact form
○ Contact email betsy@propelyourfuture.org
○ No call to action
● Google maps
○ Duplicate addresses
● No keywords
● Optimization - 8%
● Little to no social media presence

6. Challenges
• Infrequent communication
• Coordination
• Website not being up on time
• Facebook donate button delay
• Delayed access to social media accounts

7. How we helped

8. How we helped - Google Adwords

9. What Did We
Accomplish?

10. After
● Website Audit
○ Redesign
○ Contact form
○ Donate button added with PayPal
○ Email is info@propelyourfuture.org
● Google maps
○ Duplicate addresses remain
● No keywords
● Optimization - 15%
● Increased social media presence

11. Results
1. Raised $400 (out of $10,000 goal)
2. Received 12 donations total.
3. The average size donation was +/- $33
4. The Facebook Donation Button was not ready by Giving Tuesday
5. Increased social media content
6. They received an insignificant number of calls, mostly in person donations
7. Website was not functioning until the morning of Giving Tuesday
8. 90% of database contributed 2 weeks prior to Giving Tuesday to Golf
Fundraiser

12. What we learned
• Many organizations do not realize the importance of their digital marketing
footprint and how it can improve their organization today.
• Updating websites and building social media content can greatly help to build
brand equity and increase exposure.

13. What is next?
● Offset the lack of success on
Giving Tuesday by having another
campaign from 12/15 - 12/31
● Build a bigger social media base
○ Start posting about Giving
Tuesday sooner than just a
week in advance
● Set up Donate Now button on
Facebook
● Implement Google Adwords