1. Answering the new telephone 2. Set goals or die trying 3. Engagement > Posting 4. What are your three P’s (People, Projects, Passions) 5. What’s your purple cow going to be? For more info see this post here: https://strategylab.ca/ultimate-social-media-strategy-company-organization/

7. Who is it?

8. A game-changing
company that
reinvented
communication.

9. A game-changing company that
reinvented communication.
They invented the spell
checker, grammar checker,
and laptop word-processor.

10. A game-changing company that reinvented communication.
It invented the spell checker, grammar checker, and laptop
word-processor.
In 1989 they earned $500
million in revenue.

16. 1. Why Social Media?

17. “It’s not like you’re
going to find the CEO
of Conexus on social
media!”
-A skeptical client

21. The Strength of Weak Ties
(Granovetter, 1973)

25. Being on social media is
like answering the new
telephone.

26. 2. What’s your
goal?
(And how will you know you achieved it?)

27. VS
Publishing
Engagement

28. VS
“Pay to play”
“Engage to play”

31. The most important part of
social media is growth,
the second most important
part is not losing followers.

32. 3. What’s your
engagement
strategy?

34. Reciprocity

35. 13 to 1

36. How are you growing your
network?
How are you connecting with
potential customers?

37. 4. What’s your posting
strategy?
(when and where are you posting?)

39. Posting “more” doesn’t mean
you’re getting to more people.

40. People, projects, passions.

42. People

48. Projects

54. Passions

58. 5. What’s your
purple cow
going to be?

65. Do something worth
talking about.

66. 1. Answering the new telephone
2. Set goals or die trying
3. Engagement > Posting
4. What are your three P’s (People,Projects,Passions)
5. What’s your purple cow going to be?

67. Thank you!
Come visit our photo booth at booth 37!