2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
4. Mission
빈곤을 심화시키는 무역을
빈곤을 해결하는 수단으로
우리는 공정무역을 통해 빈곤을 심화시키는 현재의 불공정 무역을 바꾸고
세계 빈곤을 해결하려고 합니다. 대화와 존중에 기초한 파트너십으로 생산자들의 자립을 지원하고,
잘못된 무역구조와 기업 관행에 문제를 제기합니다.
4 ,5 열살배기 아름다운커피
5. Vision
가난한 사람들을 위한 무역
지속가능한 삶을 위한 비즈니스
정의로운 세계를 위한 열망의 공동체
우리는 소외된 생산자들이 무역을 통해 빈곤에서 벗어나는 세상을 꿈꿉니다.
사람과 삶의 지속과 발전이 거래의 이유가 되는 비즈니스를 꿈꿉니다.
같은 꿈을 꾸는 사람들과 연대해 함께 세상을 바꾸는 공동체를 꿈꿉니다.
공정무역이란? 공정무역은 공평하고 장기적인 거래 파트너십을 통해
세계 빈곤과 무역의 문제를 해결하려는 전세계적 운동입니다.
66개국의 991개 공정무역 단체들이 활동하고 있으며
750만명의 생산자가 혜택을 받고 있습니다.
공정무역은 개인이 아닌 생산자 단체와 장기적으로
거래하면서 최저보장가격을 지키고 공동체 발전을 위한
소셜프리미엄을 지급합니다. 공정무역 제품은 생산자의
인권과 환경을 지키면서 생산됩니다.
6. [인사 말]
공정무역 10년을 되돌아 보며…
홍명희
아름다운가게 이사장
2012년은 아름다운가게의 10주년이자, 공정무역 사업의 10주년입니다.
아름다운가게는 설립 첫해인 2002년부터 공정무역 업무를 시작했습니다. 다음해 아시아 수공예품 판매로 출발해 공정무역 사업
에 시동을 걸었고, 2006년부터 공정무역 커피를 생산했습니다. 지금 아름다운커피는 약 30종의 공정무역 제품을 만들고 연 35.6
억의 매출을 기록할 정도로 성장했습니다. '히말라야의 선물', '안데스의 선물', '킬리만자로의 선물' 등의 커피 원두 제품, '초코렛.',
'핫초코.' 등의 초콜릿 제품, 이제는 인스턴트 원두커피 '이퀄' 까지. 이 모든 제품들이 소중한 까닭은 단순한 물건이 아니기 때문
입니다. 이 제품들은 저개발국 생산자들의 삶이 담긴 하나하나의 '희망' 입니다.
그저 매출만 늘었다면 아름다운커피의 오늘을
이토록 자랑스러워 할 수는 없을 것입니다.
아름다운커피는 네팔 생산지에서 커피묘목 및 운반 차량 지원, 노후 학교 재건축 등의 사업을 펼쳤고, 지금은 생산자 역량 강화를
위해 '커피품질 향상 프로젝트' 를 진행하고 있습니다. 또한 2008년과 2010년 국제공정무역회의를 개최하며 한국 공정무역 운동을
선도했습니다. 2012년에는 초콜릿 아동노예노동을 근절하기 위한 'Change Your Chocolate' 캠페인을 시작했습니다.
6 ,7 열살배기 아름다운커피
7. 공정무역을 지지하고 아껴주시는 많은 분들의 도움 덕분에,
저개발국 농민들을 위해 많은 일을 할 수 있었습니다.
저는 지난 2010년 네팔 칼리카학교 재건축 준공식에 참여해 공정무역 생산지를 직접 눈으로 확인했습니다. 네팔 생산자들은 가난에
서 벗어나지 못한 60년대 우리나라 사람들이 살던 모습 그대로였습니다. 한 세대 만에 '도움을 받던 나라' 에서 '도움을 줄 수 있는 나라'
로 성장한 한국의 사례는 그 분들에게 좋은 희망의 증거가 된다고 생각합니다. 우리나라가 어려운 시절을 겪으면서 다른 나라들의 도
움으로 희망을 가질 수 있었던 것처럼, 우리의 작은 관심이 그 분들께는 소중한 희망이 될 수 있습니다.
여러분이 무심코 마시는 한 잔의 커피도 네팔 농민들의 삶을 변화시키는 데
큰 역할을 할 수 있습니다.
돌이켜보면 처음 공정무역을 시작했을 때는 과연 이 사업이 성공할 수 있을지 그 누구도 확신하지 못했습니다. 무역과 제품 개발은 우리
에게 너무 생소했고, 국제개발사업도 영화에서처럼 순탄하지는 않았습니다. 포기하고 싶었던 순간도 물론 많았습니다. 지난 10년간 많은
시행착오와 상처를 견뎌냈기에 오늘의 성과가 더욱 소중합니다.
이 모든 험난했던 길에서 많은 분들이 함께 걸었습니다.
누구보다 고마운 생산자님들, 언제나 고생하시는 간사님들, 소중한 재능과 노력을 나누어주신 많은 분들, 그리고 각자의 일상에서
꾸준히 공정무역을 선택하고 알려가면서 빈곤 퇴치를 실천해주신 많은 시민들 덕분에 아름다운커피가 여기까지 왔습니다.
그 마음 잊지 않고, 앞으로의 10년은 더 힘차게 나아가겠습니다. 감사합니다.
8. 아름다운커피의 10년은…
열살배기 아름다운커피, 한발한발 쉬지 않고 걸어왔습니다.
10년 전 수공예품 판매로 시작한 아름다운커피는
30여개 제품 출시, 32만kg 공정무역 재료 거래, 2852명 교육으로
한국 공정무역 운동의 새 길을 열었습니다.
1713명의 자원활동가들, 그리고 수없이 많은 생산자와 시민들이 함께 했기에
아름다운커피의 걸음은 '길' 이 되었습니다.
연간 매출
억원
한국 최초 공정무역 수공예품 판매 시작 에티오피아커피 출시 (파일럿 제품) 한국 최초 공정무역
2002 2003 2004 2005 2006 2007
아름다운가게 기획실 소속으로 2004 '세계 공정무역의 날' 캠페인 시작 한국 최초 네팔커피 '히말라야의 선물' 출시
공정무역 업무 시작
공정무역 제품 온·오프라인 유통채널 입점 직영 온라인 쇼핑몰 론칭
8 ,9 열살배기 아름다운커피
9. 억원
누적
억원
우간다커피‘킬리만자로의 선물’출시
'공정무역 응원지수 높이기 캠페인' 시작
직영카페 여의도점 오픈
공정무역 다큐멘터리 <히말라야 커피로드>극장판 상영
'단국대' 와 협약식 진행 - 대한민국 1호 공정무역 대학
직영카페 단국대점 오픈 공정무역 판매캠페인 '공사판' 시작
(공정무역을 사랑하는 사람들의 판)
'아름다운 커피특공대' 시작 '공정무역 시민대사' 출범
직영카페 수유점 오픈
'공정무역 커피믹스' 출시
아름다운가게 공정무역사업부 공정무역 브랜드
역제품 대형유통채널 입점 '아름다운커피' 론칭 직영카페 세정점 오픈
2008 2009 2010 2011 2012
페루커피‘안데스의 선물’, 페루 초콜릿 '정직한 초코렛.' 출시 초콜릿 아동노예노동 근절을
네팔·페루 블렌딩커피‘마운틴 블렌드’출시 위한 'Change Your Chocolate'
캠페인 시작
공정무역 다큐멘터리 '히말라야
장애인 재활기관 '위캔센터' 와 공동 개발한
커피로드' 방영 - EBS다큐프라임
'위캔쿠키' 커피맛 출시 중·고등학교
'공정무역 바로알기 수업'
직영카페 안국점 오픈 '아름다운 홍차' 생산지
칼리카학교 재건축
런던올림픽 공정무역 제품 사용을
알리기 위한 '페어플레이' 캠페인
네팔홍차 '아름다운 홍차' 출시
국제공정무역회의,
지휘자 정명훈과 함께하는 '공정무역 나눔콘서트' 개최 유기농 공정무역 인스턴트
국제공정무역회의 개최 원두커피 '이퀄' 출시
10. 공정무역 거래량
‘히말라야의 선물’부터 ‘초코렛’ 까지, 네팔에서 페루에서 우간다에서…
여러분이 선택한 한 잔의 커피, 한 조각의 초콜릿은
지구 반대편에서 건너온 희망입니다.
10 , 11 열살배기 아름다운커피
11. 2006 - 2011 기준
321,827 kg
83,850 kg 173,777kg 37,200 kg 27,000 kg
네팔 페루 우간다 기타 국가
227,917kg 73,800kg 20,110 kg
생두 초콜릿 기타
커버쳐 & 파우더
18,233,360잔 1,404,545개 1,500,000 개
커피 초콜릿 핫초코
12. 생산자 파트너십
공정무역은 생산자와의 지속적인 파트너십입니다.
아름다운커피는 생산지 지원사업과 소셜프리미엄 지급으로 공정무역단체로서의 사명을 다하고 있습니다.
커피묘목 지원, 학교 재건축 등의 공동체 발전 사업을 진행해온 아름다운커피는
이제 ‘커피 품질 향상 프로젝트’로 네팔 농부들의 새로운 도약을 꿈꿉니다.
12 , 13 열살배기 아름다운커피
13. 223,426,751원
생산자 지원 사업 + 사업진행 및 교류 협력
136,198,655원 87,228,096원
네팔 커피 생산자 지원
51,541,470원
커피 운송차량 구매 지원, 커피 묘목 보급, 장학사업,
유기농 인증비용 지원, 커피 품질 향상 워크숍 등
네팔 홍차 생산자 지원
50,139,442원
네팔 칼리카 학교 및 도서관 건축(2009-2010), 장학사업 등
소셜프리미엄 지급
34,517,743원
'히말라야의 선물' 생산지 네팔 굴미 협동조합연합
'안데스의 선물' ‘초코렛.' , '핫초코' 생산지 페루 나랑히요 협동조합
,
'킬리만자로의 선물' 생산지 우간다 구무띤도 협동조합
공정무역은 생산자들과 노동자들에게 지속가능한 가격과 임금을 보장하는 것 외에
소셜프리미엄
Social Premium 지역 공동체의 발전을 위한 기금인 소셜프리미엄(Social Premium)을 적립해 생산자를
지원하고 있습니다. 이 기금은 생산자들이 직접 민주적 절차를 통해 사용처를 결정하게
되며, 이러한 과정을 통해 생산자들의 민주적 역량이 더욱 높아지게 됩니다.
2009 - 2011 기준
14. 공정무역 판매처
전국 방방곡곡에서 아름다운커피의 공정무역 제품이 여러분을 기다리고 있습니다.
온라인과 오프라인의 아름다운커피 직영 매장은 물론 대형 할인마트부터 마을카페까지,
패밀리레스토랑부터 일반 사무실까지, 정직한 커피향이 이어집니다.
126회
등 단골 8,892,100원
직영 온라인 쇼핑몰
www.beautifulcoffee.com
14 , 15 열살배기 아름다운커피
15. 2012년 현재
전국 아름다운커피
공정무역 제품 판매처
1,583 곳
편의점류 : CU, 세븐일레븐, 올리브영 일반매장 : 도·소매, 유기농 전문매장, 생협 등
대형마트 : 홈플러스 카페, 사무실 : 아름다운커피를 사용하는 카페 및 사무실
사회적기업 : (예비)사회적기업, 지역자활센터 등 온라인 쇼핑몰 : 직영쇼핑몰, 오픈마켓 등
아름다운가게매장 & 아름다운커피 직영카페
16. 공정무역 캠페인
376건의 판매 캠페인과 138회의 교육을 위해, 1713명이 한 마음으로 뛰었습니다.
16 , 17 열살배기 아름다운커피
17. 아름다운커피
공정무역 캠페이너
1,713 명
공정무역 응원지수 높이기 공정무역 교육
참여학교
개 회
아름다운 커피특공대를 통해 교육을 들은 사람 수
'공정무역 응원지수 높이기’캠페인에
참여한 대학
명
캠페이너 시민대사 + 커피특공대+판매캠페인 자원활동가+홍보대사 2007-2012 기준
공정무역 응원지수 높이기 캠페인 2011-2012 기준, 공정무역 교육 2010-2012 기준
18. [맺음말]
아름다운가게 10년, 공정무역 10년
김진환
아름다운가게 공정무역사업처장
2012년은 아름다운가게 창립 10주년이면서 동시에 아름다운가게 공정무역사업처인 '아름다운커피'가 10주년이 되는 해입니다. '공정무역'
이라는 말조차 생소하던 10년 전의 현실과 비교해 보면 오늘날의 성장은 눈이 부십니다. 2011년 매출액은 30억을 돌파했으며, 생산자파
트너십·판매·캠페인 등 사업의 모든 측면에서 질적인 성장의 기반이 만들어지고 있습니다. 한국 공정무역운동의 발전 또한 놀랍습니다.
무엇보다 공정무역단체의 숫자가 많이 늘어났고 일반 시민들의 인지도가 높아졌을 뿐 아니라, 공정무역을 적극적으로 지지하는 분들도
많이 늘어났습니다. 서울시와 인천시를 비롯한 지자체들도 공정무역에 관심을 갖기 시작했습니다. 공정무역을 아끼고 지원해주신 기부
천사님, 구매천사님, 활동천사님들, 그리고 함께 노력해 주신 간사님들의 열정이 없었다면 이 모든 일들이 불가능했다는 점을 잘 알고
있습니다. 진심으로 깊이 감사 드립니다.
많은 사람들이 공정무역을 후원하고 지지하며 자원활동에 나서는 이유는 무엇일까요? 공정무역이 개발도상국 노동자·농민들의 살림살
이를 개선시킬 수 있다는 믿음 때문입니다. 또한 이윤 추구에 기반한 일반 영리기업과 달리 공정무역이 새로운 사업의 모범을 보여주기
때문입니다. 공정무역이 앞으로도 지속적으로 성장하기 위해서는 '운동' 과 '사업'의 균형을 유지해야 합니다. 양적인 성장과 함께 질적인
성장을 계속하도록 힘을 기울여야 합니다. 이를 위해서 다음과 같은 노력이 필요합니다.
첫째, 생산지의 지속가능한 발전을 이끌어내는 국제개발 프로그램 운영의 전문성을 갖추어야 합니다.
둘째, 공정무역의 취지에 공감할 수 있는 인권, 국제개발, 종교계 등 여러단체들과 협력하여
운동의 외연을 확대해야 합니다.
셋째, 품질관리와 판매, 유통관리 등 각 영역의 사업적 전문성을 확보해야 합니다. 공정무역의
취지가 아무리 좋아도 높은 품질의 제품을 생산할 수 없다면 지속성을 담보하기 어렵습니다.
이같은 과제들을 열거하고 보니, 축배를 들기에는 아직 이르다는 생각이 듭니다. 아놀드 토인비가 이르기를 "성공의 반은 죽을 지 모른
다는 긴박하고 급박한 상황에서 비롯되고, 실패의 반은 잘 나가던 때를 잊지 못하는 나태함에서 비롯된다" 고 했다고 합니다. 아름다운
커피가 짧은 기간 괄목할 성장을 한 것은 사실이지만, 아직도 할 일이 너무 많습니다.
여러분들의 더 많은 지지가 반드시 필요합니다. 앞으로도 많은 애정과 관심을 부탁 드립니다. 참 고맙습니다.
18 , 19 열살배기 아름다운커피
19. 참 고마운 분들
공정무역 운동에 대해 자문해주시는 김현승 안나님, 아름다운커피 품질을 업그레이드 해주시는 홍보대사 임종명 바리스타님, 브랜드
컨설팅에 참여해주신 인터브랜드, 아름다운커피 직영카페를 위해 공간을 내어주신 (주)세정과 단국대학교, 아름다운커피의 공정무역
제품으로 맛있는 커피를 만들고 계신 수많은 제조·유통·카페 파트너들, 아름다운커피의 아름다운 CI를 만들어주신 크리에이티비아와
윤호섭 교수님·신지희님, '초코렛.' 패키지와 광고를 만들어주신 이제석님, 영상과 사진, 글과 목소리로 소중한 재능과 시간을 내어주신
<히말라야 커피로드> 제작진, 아름다운커피를 아름다운 사진으로 남겨주신 사진작가님들. 국제공정무역회의를 위해 나눔콘서트를
이끌어주신 정명훈님과 웹툰 작가님들, 홍보대사로 함께 해주신 김C·박원순·박희순·서영희·소이·손숙·이금희·이루마·추상미·
한희정님, 아름다운커피의 든든한 캠페이너 아름다운가게 매니저님들. 간사들 못지 않은 열정으로 모든 공정무역 사업분야에서 발벗고
뛰었던 인턴님들, 아름다운커피를 늘 아껴주셨던 후원이사님들과 기업들.
그리고 이 지면에 모두 담을 수 없는, 공정무역 커피를 구매하고 알리고 후원해주시는 가장 아름다운 당신.
지난 10년의 사랑을 잊지 않고 새로운 10년 한발 더 나아가겠습니다.
발행일 2012년 10월 24일
발행인 홍명희
기획/편집/디자인/제작 공정무역 아름다운커피
주소 서울시 성동구 천호대로 362, 5층
전화 02 - 743 - 1004
팩스 02 - 743 - 1773
공식 홈페이지 www.beautifulcoffee.org
이 책은 재생종이와 쌀기름 잉크를
사용하여 제작되었습니다. 온라인 쇼핑몰 www.beautifulcoffee.com