This document outlines a content strategy that can be developed with a commitment of just two hours a week, focusing on identifying the ideal customer, setting content goals, and determining promotion channels. It emphasizes the importance of researching customer needs and creating diverse content types while utilizing automation for distribution. The strategy encourages testing and analyzing content effectiveness through tools like Google Analytics.

1. A Complete Content Strategy
in 2 Hours a Weekcc: Anil Jadhav - https://www.flickr.com/photos/32953459@N00

4. About Us
• Copyblogger Certified Content
Marketers
• LeadPages Certified Conversion
Specialists
• Badged Google Partners

5. Content Is King
cc: Gwenaël Piaser - https://www.flickr.com/photos/22841923@N02

9. How to Make Great Content?
cc: Nazmul Hossain [ON/OFF] - https://www.flickr.com/photos/69153647@N08

11. Content Strategy
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12. 2 Hours a Week
• Who it's for
• Why it exists
• What it is
• Where to promote it

13. Who is your ideal customer?
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14. Before You Do Anything Else
You must identify your ideal customer.
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15. Identify Your Ideal Customer
• Interviews
• Surveys
• Purchase history
• Pricing structure

16. Where do they hang out?
cc: Nick-K (Nikos Koutoulas) - https://www.flickr.com/photos/33284937@N04

17. What are their problems?
"Pain points"
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18. Identify Your Ideal Customer
• Quora
• Amazon reviews
• Competitor complaints
• Rival IQ

19. Why create content?
cc: Alejandro Castro - https://www.flickr.com/photos/8063328@N06

20. Content Goals
1. Sharing
2. Discussion
3. Lead generation
4. Sales

21. Content Goals
• Authority
• Customer loyalty
• Increase exposure
• Attract partners
• Overcome objections
• Test new ideas

22. Now What?
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23. Allocate Resources

24. Mix It Up
• Quick fixes
• How to's
• Long form guides
• Entertainment
• Brand connections
• -5% sales

25. The 5C's of Content
• Copywriting
• Context
• Cornerstone
• Connection
• Conversion

26. Distribute
Automation makes this faster
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30. Test
Remember Google Analytics?
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32. What Makes it Great?
cc: WanderingtheWorld (www.ChrisFord.com) - https://www.flickr.com/photos/44028103@N07

45. Summary
• Research
• Prioritize
• Create
• Distribute
• Test

46. Your Move.
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47. Get the Deck
AnAbstractAgency.com/venture-out/

48. Thanks.
Any questions?