2. Invest in Community Health Centres | Implement Universal Pharmacare
Scott Wolfe - Canadian Association of Community Health Centres (Toronto, ON)
Expand Access to Dental Care
Jeannie Villanueva - Mid-Main Community Health Centre (Vancouver, BC)
Invest in Housing and Homelessness
SM Leduc - Canadian Housing and Renewal Association (Ottawa, ON)
Invest in Supports for Vulnerable Newcomers
Siffan Rahman - Somerset West Community Health Centre (Ottawa, ON)
Advocacy in Action: Insights from Wellfort
Raquelle Forrester, Marsha Brown, Edesiri Udoh - Wellfort Community
Health Services (Brampton, ON)
3. Federal Investment in Community Health Centres (CHCs)
Establish a federal government secretariat for CHCs. Mandate the new CHCs
Secretariat to identify areas, across all federal agencies, where CHCs should
serve as an implementation mechanism for federal strategies.
Invest a minimum of $80 million from 2020 – 2023 in community infrastructure
projects at existing and new CHCs across Canada.
Invest a minimum of $10 million from 2020 – 2023 to support adoption of CHC-
based innovations at other CHCs across Canada.
Allocate a portion of all federal investments to CHCs providing French-language
services to French-speaking communities in minority settings across Canada.
4. Implement Universal Pharmacare
Implement a universal, publicly-administered National Pharmacare
program by 2020 that ensures coverage of a national formulary of
prescription medications for all residents of Canada on similar terms and
conditions regardless of age, sex, income, occupation, or health status.
5. Expand Access to Dental Care
Allocate a minimum of $600 million in new annual federal funding
for public dental care services for people who are not covered by
private dental plans and cannot afford dental care.
Funding to provinces and territories to expand public dental plans
Funding to CHCs and public health units across Canada to expand
their capacity to deliver public dental care services and programs.
6. Invest in Housing & Homelessness
Preserve and expand the stock of social, non-profit, and cooperative
housing across Canada.
Develop and implement an urban, rural and northern Indigenous
Housing Strategy.
Further invest in accessible shelter spaces, social services and health services,
and other supports for individuals facing temporary or chronic homelessness.
Enshrine the right to housing in federal legislation (incl. accountability
mechanisms; adjudication process; goals and timelines; annual reporting)
www.ahomeforeveryone.ca
7. Invest in Supports for Vulnerable Newcomers
Invest a minimum of $12 million from 2020 – 2023 to increase access to trained
interpretation services at community-based health and social service agencies
across Canada providing care/support to refugees and other vulnerable newcomers.
Invest a minimum of $20 million from 2020 – 2023 to expand trauma-informed
mental health services at community-based health and social service agencies
across Canada providing care/support to refugees and other vulnerable newcomers.
8. Raquelle Forrester - Interim Co-CEO
Marsha Brown - SCN Program Coordinator
Edesiri Udoh - Health Promoter
WellFort’s Advocacy
9. Presentation Title Goes Here
About WellFort
• Community Governed by a Board of Directors
• One of over 70 CHCs across Ontario
• Operates 5 sites/programs:
Bramalea Community Health Centre
Four Corners Health Centre
Bloom Clinic
Diabetes Education Program
Health N’ Smiles Dental Clinic
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10. Presentation Title Goes Here
About WellFort
• Our Vision: A healthier community where everyone belongs
• Our Mission: Healthcare focused on prevention, promotion
and community development
• Our Values:
Embrace diversity
Respect our clients’ rights
Responsive to the community
Commitment to collaborative work
Accountable and transparent
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11. Presentation Title Goes Here
Why WellFort engages in Advocacy…
11
• Peel Region is a large, diverse and vibrant
municipality and home to 1.4 million residents
• Peel is one of the fastest growing municipality in
Ontario
• We have the highest percentage of visible
minority in the GTA (62.5%)
• Over 51% of Peel’s population are immigrants
and large percentage are recent immigrants.
• We are the only full CHC in Peel region to serve
such a fast growing population with high needs!
WellFort’s Advocacy
12. Presentation Title Goes Here
Why WellFort engages in Advocacy…
• The demographics paint a picture of diverse and complex needs in Peel region
• Many of those we serve experience poor health outcomes and health inequities
due to systemic barriers and unfavourable social determinants of health
• As such we are committed to advocacy to address the social determinants of
health as they’re the primary drivers of health inequity
• Our advocacy is usually in three main ways:
Organization and Board level
Service delivery : we integrate advocacy into our service delivery model
Policy advocacy: We advocate for healthier public policy
12
13. Presentation Title Goes Here
Organization and Board level Advocacy
13
WELLFORT
12 Board
Members
Well-
Connected
Passionate
Engaged
14. Presentation Title Goes Here
Service Delivery Advocacy
• Our staff provide one-on-one support for individual clients and
advocate on a daily basis for clients needs.
• Roles such as Support Care Navigators have been crucial to the
one-on-one personalised care.
• Staff help clients access more comprehensive and tailored health
and social services:
Coordination of care within the health centre
Referral to specialist care outside of the health centre
Connection to legal, settlement services, housing and social assistance
benefits
• This advocacy enables our clients to overcome
barriers they face when navigating our
health and other systems.
14
15. Presentation Title Goes Here
Policy Advocacy
• Our policy advocacy is aimed at influencing decision makers at all levels
of government to adopt policies that improve our communities’ health
• Several policy advocacy strategies/tools we’ve used include:
Media Advocacy
Social media
Engaging with Policy makers
Partnership: Systems advocacy
• Advocacy strategies operate on a spectrum; from low-key efforts to
intensive/deliberate efforts
15
16. Presentation Title Goes Here
Policy Advocacy
Several factors determine the advocacy medium and intensity of
advocacy:
What the issue is
What advocacy efforts already exist
Organizational capacity/resources
Political climate
Best practices related to that issue (you’re advocating on).
16
17. Presentation Title Goes Here
Policy Advocacy: via Media
• Using media to influence policy or
advance social change
• Low key: Writing articles to press to
increase public awareness about the
issue
• More intense: Getting Media coverage
of advocacy efforts, rallies, calling for
public’s support.
17
18. Presentation Title Goes Here
Policy Advocacy: via Social Media
• Low key: participating in social media
campaigns related to the issue: liking,
retweeting, sharing, etc.
• Moderate: more active participation in
campaigns - adding your own comment,
perspective to the tweet or post shared,
tagging your own local policy makers, etc.
• More Deliberate/Intense: Creating your own
social media campaign on the issue,
mobilizing support, etc.
18
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Policy Advocacy: via Social Media
19
More deliberate: Universal Pharmacare
- Using evidence to show depth of the issue
- Using client stories to deliver a powerful
message
- Using champions to amplify the voices and
to show health impact of policy
- Tailoring the message to audience: policy
makers and public alike
- Using relevant social media platforms
- Providing a medium for people to join the
action: eg, petitions
21. Presentation Title Goes Here
Policy Advocacy: Engaging with Policy Makers
• Non-partisan
• Low key: writing to
policy makers (MPPs,
MPs)
• Moderate: creating
platforms for
community to engage
with policy makers,
Invite the MPP or MP
for a visit to your
centre, engaging with
MPPs/MPs on social
media
21
22. Presentation Title Goes Here
Policy Advocacy: Engaging with Policy makers
• More intense: Democratic engagement
activities,
• Meeting the MPP or MP to discuss the
issues and proffer alternate policy
solutions
22
23. Presentation Title Goes Here
Partnership: Systems Advocacy
23
• We partner with multisector
agencies and stakeholders as
a collective to address SDOH
• We take an active role in
these partnerships
• National association: CACHC
• Provincial association:
Alliance for Healthier
Communities
• Sister CHCs
25. Presentation Title Goes Here
What to do to increase your action and capacity
• Make it an explicit priority for your organization
• Identify what issue(s) affect your community (and current political climate)
• Identify what is being done regarding that issue: Program (public or
community agency offered), Collaborative (partners working together),
Advocacy (is any one locally doing any advocacy)
• Identify which strategies would work for the issue
• Identify which strategies you’re already doing and which you can build upon
• Explore advocacy / social media training opportunities to build upon for staff
(Alliance for Healthier Communities, CACHC provide many opportunities)
• There’s always more we can do to protect the vulnerable amongst us.
Amplify their voices and call for a healthier community for all
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27. Bramalea Community Health Centre
40 Finchgate Blvd., Suite 224
Brampton, Ontario L6T 3J1
Phone: 905.451.6959
Email: info@wellfort.ca
Four Corners Health Centre
7205 Goreway Drive
Mississauga Ontario L4T 2T9
Phone: 905.451.6959
Email: info@wellfort.ca
Editor's Notes
Presenting today is myself Raquelle Forrester, Interim Co-CEO, Marsha Brown, SCN Program Coordinator and Edesiri Udoh, Health Promoter. We have some more of our colleagues here …. Alina, Sara and Gurpreet
WellFort is a values-based community health organization that provides a range of programs, services and initiatives to build community capacity, promote health, and provide primary and oral health care to the region of Peel.
Community Governed by a Board of Directors
One of over 70 CHCs across Ontario
Operates 5 programs:
Bramalea Community Health Centre
Four Corners Health Centre
Bloom Clinic
Diabetes Education Program
Health N’ Smiles Dental Clinic
Peel Region is a large, diverse and vibrant municipality and home to 1.4 million residents
Peel is one of the fastest growing municipality in Ontario
We have the highest percentage of visible minority in the GTA (62.5%)
Over 51% of Peel’s population are immigrants and large percentage are recent immigrants.
We are the only full CHC in Peel region to serve such a fast growing population with high needs!
The demographics paints a picture of the diverse and complex needs in Peel region
Many of those we serve experience poor health outcomes and health inequities due to systemic barriers and unfavourable social determinants of health
As such we cannot rely on our traditional healthcare model to address non-medical determiants of health. We are committed to advocacy to address the social determinants as health; as they’re the primary drivers of health inequity
Our advocacy is usually in two main forms: They work hand in hand
We advocate for healthier public policy to influence municipal, provincial and federal policy
We integrate advocacy into our service delivery: individual and organizational-level advocacy
Our staff provide one-on-one support for individual clients and advocate on a daily basis for clients needs.
Roles such as Support Care Navigators have been crucial to the one-on-one personalised care
Staff help clients access more comprehensive health and social services,
such as coordination of care within the health centre,
referral to specialist care outside of the health centre,
connection to legal and immigration services, settlement services, housing supports, social assistance benefits, This form of advocacy is important to enable our clients overcome barriers they face when navigating our health and social service systems.
Our policy advocacy is aimed at influencing decision makers at all levels of government to adopt policies that improve our communities health
Several advocacy strategies/tools we’ve used include:
Media Advocacy
Social media
Engaging with Policy makers
Partnership: systems advocacy
Policy advocacy exists on a spectrum from low-key to intensive/deliberate
What determines the advocacy medium and intensity of advocacy depends on several factors:
What the issue is
What advocacy efforts exist
Organizational capacity/resources
Political climate
Best practices related to that issue (you’re advocating on).
Using media to influence policy or advance social change
Low key: Writing articles to press to increase public awareness about the issue
More intense: Getting Media coverage of advocacy efforts, rallies, calling for public’s support.
Low key: participating in social media campaigns related to the issue: liking, retweeting, sharing, etc.
Moderate: more active participation in campaigns- adding your own comment, perspective to the tweet or post shared, tagging your own local policy makers, etc
More deliberate/ Intense: Creating your own social media campaign on the issue, mobilizing support, etc.
Here’s a picture of one of our nurse practitioners
More deliberate: Universal Pharmacare
- Using evidence to show the depth of the issue
Using client stories (pictures, videos) to deliver a powerful message and pull at heartstrings of decision makers
Using champions to amplify the voices and to show health impact of policy decision
Tailoring the message to audience-policy makers and public alike
Using relevant social media platforms
Providing a medium for people to join the action- petitions
Democratic engagement activities enable people participate in public policy decisions, enable people advocate for themselves
Non-partisan
Low key: writing to policy makers (MPPs)
Moderate: creating platforms for community to engage with policy makers, Invite the MPP for a visit to your centre, engaging with MPPS on social media
More intense: Democratic engagement activities,
Meeting the MPP to discuss the issues and proffer alternate policy solutions
We partner with multisector agencies and stakeholders as a collective to address the SDOH recognizing our own strengths and those of the many other community organizations that we work alongside. We take an active role in these partnerships
National association: CACHC
Provincial association: The Alliance for Healthier Communities
Sister CHCs
- give deputations
These are one of WellFort’s greatest assets. They’re the ones who make it possible for us to do this work. WellFort are the ones who have the one-on-one interaction with our clients and are able to highlight some of the struggles they face- making it possible for us to advocate for them.