The 5 basic elements to create a strong personal brand. These ideas and concepts can be used by anyone, employed non-employed or self-employed. When used right, these will help your business as well.

1. PERSONAL BRANDING 101
Taking Ownership of What Others Say About You.
Presented by Lionnel Yamentou
November 13, 2013 @ Orange County Speakers Bureau
www.ocspeakersbureau.com
@Yamentou
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2. Agenda
• Introduction
• Demystifying Personal Branding
• What is Personal Branding?
• Image and Perception
• Building YOUR Brand (The 5 Elements)
• The Bottom Line
• Conclusion + Questions & Answers
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3. Introduction
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4. Demystifying Personal Branding
Personal branding is NOT exclusively about:
• Popularity or Fame
• Fancy Business Cards
• Bragging or Spreading your Credentials
• Facebook Friends, Twitter Followers,
LinkedIn Connections
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5. What is Personal Branding?
YOUR BRAND
=
IMAGE + PERCEPTION
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6. Image and Perception
1
2
4
3
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7. Building Your Brand
The 5 Elements
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8. Building Your Brand (1)
Step 1: Story
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9. Building Your Brand (2)
Step 2: Voice
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10. Building Your Brand (3)
Step 3: Packaging
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11. Building Your Brand (4)
Step 4: Transparency
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12. Building Your Brand (5)
Step 5: Online Platform
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13. The Bottom Line
Don’t give up on building a strong
brand for yourself because you
perceive other people to be better
than you are!
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14. Conclusion
“Any action in the wrong direction is better
than mere thinking in the right direction."
– Lionnel Yamentou
•
•
•
•
www.Yamentou.com
www.facebook.com/Yamentou
www.twitter.com/Yamentou
www.linkedin.com/in/Yamentou
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15. The End
THANK YOU 
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12/13/2013
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