This document discusses how social marketing is changing as audiences engage in online conversations. It notes that audiences are no longer just listening but talking online. It also discusses how brands can partner with bloggers and influencers to engage audiences both online and offline through events, content creation, and mobile strategies. Examples provided include partnerships between Dell, Bacardi, AMD, and bloggers to promote products at film festivals and music events.

1. Social Marketing:
Offline Behavior & Online Conversation
October 21, 2009
@GamePlanHayden
#MCWeek

3. What We Know Now
The Audience is no longer
listening…
they’re TALKING!

5. What We Know Now
The Audience is no
longer
“accountable”

8. “Alternative Reality”

11. Dell Lounge: Telluride Film Festival

12. Dell Lounge: Telluride Film Festival

13. Dell Lounge: Telluride Film Festival

14. Bacardi Mojito “In The Mix”

15. Bacardi Mojito “In The Mix”

16. Bacardi Mojito “In The Mix”

17. AMD Phenom II Launch

18. Dell Lounge: ACL Music Festival
A Blogger Collective
•curate the after parties by choosing
the bands featuring.
•Blog about party and bands before,
during and after festival
•Garner robust music content from the Opt-in email campaign
band performances, interviews, and used to distribute
blog coverage. DellLounge wrist bands
•Association with a group like this will for VIP line access
likely build credibility in the music
community
Video and audio
content drove post-
event traffic
HotFreaks!
audiences drove
traffic

19. Dell Lounge + Perez Hilton

20. Online = Offline

21. Relationships

22. Mobile!

24. Image Credit: Wired.com

25. *Source: Keller-Fay Group Image Credit: Flickr

26. Image Credit: flickr.com

27. Image Credit: parkcitymountain.com

29. tim@gpexperience.com
www.gpexperience.com
Twitter/Skype: GamePlanHayden
Mobile: 512 – 750 – 4066