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Where It’s AtHow to Drive In/Out-of-Market VisitorsWith Two Turntables [Social and Mobile] and a Microphone @TheTimHayden	...
Theres a destination  a little up the road From the habitationsand the towns we know
A place we saw the lights turn lowThe jig-saw jazz and the get-fresh flow
Pulling out jives and jamboree handouts…
Two turntables and a microphone
Bottles and cans…        ✚	  
…and just clap your hands and just clap your hands
I’ve got two turntables and a microphone
SMS/MMSwww.com          www.com
Mobile Experience Solutions: Technology + Strategy
Source: IDC              Mobile Experience Solutions: Technology + Strategy
Augmented	  Reality	  	  Mobile	  Wallets	  	  Location-­‐Based	  Services	  	  Near-­‐Field	  Communications	  	  	  Geo-...
Mobile Experience Solutions: Technology + Strategy
12,000,000 Visitors to DMO websites in 2011                                        Mobile	                                ...
12,000,000 Visitors to DMO websites in 2011      View Fewer Pages:                          3.18 vs. 4.63      Spend Less ...
“MOBILE” is – What we Do Where we Go How we LiveHOW WE ROLL
Mobile Experience Solutions: Technology + Strategy
•    Condensed Content (4-10X reduction of     desktop site)•    Navigation limited to 2-3 actions beyond     landing page...
 
•    Responsive Design•    Data feed (API – location, device, A-B     testing, time/date) with CRM/profiling     platform•...
FACTMobile traffic most often originates from a search engine.
Location	  Search	                                         Time/Terms	                                          Date	     ...
Sent from my  shiny newiPhone, please excuse typos           Mobile Experience Solutions: Technology + Strategy
Weather, Games, Social, Maps & Music…Barcodes!! 60%	                       “Thinking about the application(s) on your prim...
Mobile Experience Solutions: Technology + Strategy
Mobile Experience Solutions: Technology + Strategy
1,000,000 Clicks, Scans and Texts• QR Code Scan                                                              35%• SMS Text...
¡  Keep  inbound/outbound (send/receive) of    texts to a maximum of 3-4 TOTAL actions¡  With first outbound text, consi...
¡  “Mobile Computing” is changing everything¡  Brevity rules the moment, in terms of    connection + copy + call-to-acti...
tim@44Doors.com@TheTimHayden
Where It's At - How To Drive In/Out-of-Market Visitors with Two Turntables (Mobile+Social) and a Microphone
Where It's At - How To Drive In/Out-of-Market Visitors with Two Turntables (Mobile+Social) and a Microphone
Where It's At - How To Drive In/Out-of-Market Visitors with Two Turntables (Mobile+Social) and a Microphone
Where It's At - How To Drive In/Out-of-Market Visitors with Two Turntables (Mobile+Social) and a Microphone
Where It's At - How To Drive In/Out-of-Market Visitors with Two Turntables (Mobile+Social) and a Microphone
Where It's At - How To Drive In/Out-of-Market Visitors with Two Turntables (Mobile+Social) and a Microphone
Where It's At - How To Drive In/Out-of-Market Visitors with Two Turntables (Mobile+Social) and a Microphone
Where It's At - How To Drive In/Out-of-Market Visitors with Two Turntables (Mobile+Social) and a Microphone
Where It's At - How To Drive In/Out-of-Market Visitors with Two Turntables (Mobile+Social) and a Microphone
Where It's At - How To Drive In/Out-of-Market Visitors with Two Turntables (Mobile+Social) and a Microphone
Where It's At - How To Drive In/Out-of-Market Visitors with Two Turntables (Mobile+Social) and a Microphone
Where It's At - How To Drive In/Out-of-Market Visitors with Two Turntables (Mobile+Social) and a Microphone
Where It's At - How To Drive In/Out-of-Market Visitors with Two Turntables (Mobile+Social) and a Microphone
Where It's At - How To Drive In/Out-of-Market Visitors with Two Turntables (Mobile+Social) and a Microphone
Where It's At - How To Drive In/Out-of-Market Visitors with Two Turntables (Mobile+Social) and a Microphone
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Where It's At - How To Drive In/Out-of-Market Visitors with Two Turntables (Mobile+Social) and a Microphone

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Presentation from my #SoMeT talk on how to leverage the mobile web to drive engagement and traffic with in/out-of-market visitors/prospective visitors.

Published in: Technology, Business

Where It's At - How To Drive In/Out-of-Market Visitors with Two Turntables (Mobile+Social) and a Microphone

  1. 1. Where It’s AtHow to Drive In/Out-of-Market VisitorsWith Two Turntables [Social and Mobile] and a Microphone @TheTimHayden  Ÿ  November  9,  2011  Ÿ  #SoMeT  
  2. 2. Theres a destination a little up the road From the habitationsand the towns we know
  3. 3. A place we saw the lights turn lowThe jig-saw jazz and the get-fresh flow
  4. 4. Pulling out jives and jamboree handouts…
  5. 5. Two turntables and a microphone
  6. 6. Bottles and cans… ✚  
  7. 7. …and just clap your hands and just clap your hands
  8. 8. I’ve got two turntables and a microphone
  9. 9. SMS/MMSwww.com www.com
  10. 10. Mobile Experience Solutions: Technology + Strategy
  11. 11. Source: IDC Mobile Experience Solutions: Technology + Strategy
  12. 12. Augmented  Reality    Mobile  Wallets    Location-­‐Based  Services    Near-­‐Field  Communications      Geo-­‐Fencing    Retinal  Scans    Some  Mobile  Apps  
  13. 13. Mobile Experience Solutions: Technology + Strategy
  14. 14. 12,000,000 Visitors to DMO websites in 2011 Mobile   13%   Non-­‐Mobile   87%  Data:  GetSmartContent.com  
  15. 15. 12,000,000 Visitors to DMO websites in 2011 View Fewer Pages: 3.18 vs. 4.63 Spend Less Time on Site: 2.51 vs. 4.18 Bounce at higher rate 52.62% vs. 41.1%Data:  GetSmartContent.com  
  16. 16. “MOBILE” is – What we Do Where we Go How we LiveHOW WE ROLL
  17. 17. Mobile Experience Solutions: Technology + Strategy
  18. 18. •  Condensed Content (4-10X reduction of desktop site)•  Navigation limited to 2-3 actions beyond landing page•  Quick Load Time (you have <30 seconds!)
  19. 19.  
  20. 20. •  Responsive Design•  Data feed (API – location, device, A-B testing, time/date) with CRM/profiling platform•  Cross-platform tested!
  21. 21. FACTMobile traffic most often originates from a search engine.
  22. 22. Location  Search   Time/Terms   Date   Context   Device   Language   Type  
  23. 23. Sent from my shiny newiPhone, please excuse typos Mobile Experience Solutions: Technology + Strategy
  24. 24. Weather, Games, Social, Maps & Music…Barcodes!! 60%   “Thinking about the application(s) on your primary cell phone, 250%   which categories of applications have you used in the PAST 3 MONTHS?” 50%   200%   40%   150%   30%   2010   100%   2011   20%   YOY  Growth   50%   10%   0%   0%   Base:  5,187  US  adult  smartphone  owners  (2010)   Base: 2,420 US adult smartphone owners (2011) Source:  North  American  Technographics®  Benchmark  Mail  Survey  2010,  2011  
  25. 25. Mobile Experience Solutions: Technology + Strategy
  26. 26. Mobile Experience Solutions: Technology + Strategy
  27. 27. 1,000,000 Clicks, Scans and Texts• QR Code Scan 35%• SMS Text 40%• URL (browser) 25%• Unique QR code/URL 11%• IP Address 98%• GPS shared 60% ~1MM  clicks  Jun-­‐Sept  2011  –  44Doors  Capture  
  28. 28. ¡  Keep inbound/outbound (send/receive) of texts to a maximum of 3-4 TOTAL actions¡  With first outbound text, consider delivering rich media MMS (video, coupon, “call to action” content)¡  Explore vendors that provide real 10-digit phone addresses as well as short codes¡  Better used at events and in direct mail, rather than in-store (where time may be a challenging factor) Mobile Experience Solutions: Technology + Strategy
  29. 29. ¡  “Mobile Computing” is changing everything¡  Brevity rules the moment, in terms of connection + copy + call-to-action¡  Capitalize on natural, current behavior¡  Be pragmatic with new devices and platforms¡  Offer multiple channels from offline to online (QR Codes, URLs, SMS)¡  Relevancy improves immediate conversion, AND creates WOM (Word-of-Mouth)
  30. 30. tim@44Doors.com@TheTimHayden

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