This document discusses social media challenges faced by companies and introduces the Awareness social media management solution. It outlines issues with losing control of brand messaging across multiple social channels and departments. It also notes difficulties measuring ROI from social media efforts. The Awareness solution aims to help companies centralize, publish, manage and measure their social media activities in one place. It provides publishing to multiple channels, workflow tools, reporting and analytics.
What employers want from training and elearningDarren Sidnick
A section of a presentation from Darren Sidnick (Ufi learndirect) about "what employers want from training and elearning". See more details at my blog darrensidnick.blogspot.com
The document describes a situation where the speaker led a change initiative in their company's telecommunications youth segment strategy. Previously, the company's marketing actions for youth were not integrated and lacked a common mission or clear objectives. The speaker worked to drive honest discussions, brainstorming, and teamwork to develop an integrated strategy with clear premises focused on youth customer needs and new trends. This included new online and offline platforms. The speaker believes an IE Master's program would help strengthen their change management competence by preparing them for constant change at personal, industry, and global levels and equipping them to better study external changes, make necessary changes happen, and convince others of the need for change.
This document describes a situation where the author led a change initiative in their company's telecommunications business strategy for the youth segment. Previously, the company's marketing actions like social media, products, pricing, and events were not integrated and did not effectively target youth customers. The author worked with a team to implement an integrated strategy through open discussions, identifying objectives, and removing barriers. This led to coordinated online and offline platforms and offerings that better met youth needs. The author believes an IE Master's program would help strengthen their change management competence to lead through constant change in the telecommunications industry and prepare for changes at personal and global levels.
Digital marketing uses the 4E framework to excite customers with relevant offers, educate them about offerings, help customers experience products directly or indirectly, and always give customers opportunities to engage. The wheel of social media engagement highlights five factors on the uniqueness of social media in driving engagement: the information affect of relevant information spread through social networks; the connected affect satisfying humans' need to connect; the network affect of every post's potential reach; the dynamic affect of back-and-forth communications; and the timeliness affect of engaging customers at the right place and time.
This document discusses challenges and opportunities in the digital advertising industry from an independent agency perspective. It notes that while digital advertising investment is growing, cross-channel activation is often difficult due to organizational silos. It suggests that to provide more value, marketers and agencies should get a better understanding of clients' processes, communicate their value more effectively, and facilitate more cooperation across disciplines.
Radian6, SMB Group and CRM Essentials team up to share findings from the 2011 SMB Social Business Study, live from CRM Evolution.Link to the recorded webinar, oriignally presented 8-9-11:
http://radian6.adobeconnect.com/p3lrsiohdcy/
New solutions can help you get campaigns to market sooner, cut costs and boost results.
Learn more about Jive's social business software: http://bit.ly/1aTo6Vq
This document discusses social media challenges faced by companies and introduces the Awareness social media management solution. It outlines issues with losing control of brand messaging across multiple social channels and departments. It also notes difficulties measuring ROI from social media efforts. The Awareness solution aims to help companies centralize, publish, manage and measure their social media activities in one place. It provides publishing to multiple channels, workflow tools, reporting and analytics.
What employers want from training and elearningDarren Sidnick
A section of a presentation from Darren Sidnick (Ufi learndirect) about "what employers want from training and elearning". See more details at my blog darrensidnick.blogspot.com
The document describes a situation where the speaker led a change initiative in their company's telecommunications youth segment strategy. Previously, the company's marketing actions for youth were not integrated and lacked a common mission or clear objectives. The speaker worked to drive honest discussions, brainstorming, and teamwork to develop an integrated strategy with clear premises focused on youth customer needs and new trends. This included new online and offline platforms. The speaker believes an IE Master's program would help strengthen their change management competence by preparing them for constant change at personal, industry, and global levels and equipping them to better study external changes, make necessary changes happen, and convince others of the need for change.
This document describes a situation where the author led a change initiative in their company's telecommunications business strategy for the youth segment. Previously, the company's marketing actions like social media, products, pricing, and events were not integrated and did not effectively target youth customers. The author worked with a team to implement an integrated strategy through open discussions, identifying objectives, and removing barriers. This led to coordinated online and offline platforms and offerings that better met youth needs. The author believes an IE Master's program would help strengthen their change management competence to lead through constant change in the telecommunications industry and prepare for changes at personal and global levels.
Digital marketing uses the 4E framework to excite customers with relevant offers, educate them about offerings, help customers experience products directly or indirectly, and always give customers opportunities to engage. The wheel of social media engagement highlights five factors on the uniqueness of social media in driving engagement: the information affect of relevant information spread through social networks; the connected affect satisfying humans' need to connect; the network affect of every post's potential reach; the dynamic affect of back-and-forth communications; and the timeliness affect of engaging customers at the right place and time.
This document discusses challenges and opportunities in the digital advertising industry from an independent agency perspective. It notes that while digital advertising investment is growing, cross-channel activation is often difficult due to organizational silos. It suggests that to provide more value, marketers and agencies should get a better understanding of clients' processes, communicate their value more effectively, and facilitate more cooperation across disciplines.
Radian6, SMB Group and CRM Essentials team up to share findings from the 2011 SMB Social Business Study, live from CRM Evolution.Link to the recorded webinar, oriignally presented 8-9-11:
http://radian6.adobeconnect.com/p3lrsiohdcy/
New solutions can help you get campaigns to market sooner, cut costs and boost results.
Learn more about Jive's social business software: http://bit.ly/1aTo6Vq
1) The document proposes an mobile application called E-Grabs for Tamil Nadu that allows users to take photos of garbage or waste on public places and share the location via the app to notify local authorities for disposal.
2) The objectives are to develop a smart platform for a green and clean environment by enabling disposal of waste through the mobile app and providing a better citizen-government service to address environmental issues.
3) Key features include geo-tagging, one-time passwords for authentication, and notifications to citizens on completion of waste disposal. The app is expected to increase awareness, prevent diseases, and support clean and green cities.
The document discusses how technology has transformed the relationship between B2B buyers, marketers, and salespeople. It notes that buyers now complete around 90% of their purchase journey online before engaging with sales. As a result, marketers must rethink how they approach content marketing, nurturing leads, and aligning with sales. The research found that buyers view their relationships with vendors positively overall but want more expertise and knowledge sharing. It also revealed that the number of internal departments influencing purchase decisions varies by industry.
On the eve of the 30th birthday of TED, we wanted to share Boingo founder Sky Dayton's presentation from TED 2001 in Monterey, CA. During his TED Talk, he discussed “Packetspace” where the Internet would exist in the air that you breathe.
Over the past 15 years, Sky has founded and built companies like Boingo--where he currently serves as Chairman of the Board--that have helped to propel the Internet into our everyday lives.
In 1994 at the age of 23, he founded EarthLink, which grew to serve millions of consumers and helped usher in the Internet revolution.
Boingo State of Airport Wireless Q1 2014 reportBoingo Wireless
The letter from the President of Boingo Wireless discusses three key areas of focus for 2014:
1) Developing next generation networks including launching Passpoint-enabled Wi-Fi at 21 airports and tiered wireless offerings.
2) Innovation in customer engagement through new content tools, enhanced surveys, and location-based services.
3) Enhanced analytics and insights into consumer behavior and network performance through improved reporting.
Quadrennial Plan for Collegiate ThrowersTeamBuildr
Quadrennial Plan for Collegiate Throwers
This program is used to help strengthen throwers at the collegiate level and was used by the Washington Nationals. In this program, there are three steps: the general program, the intermediate program, the personalized advanced program. The program is designed with the end goal in sight and working back from there. This program is designed with each athlete insight and will do what is best for that athlete.
Boingo President Nick Hulse presented "Next Generation Mobile Networks: what are the next steps?" at Wi-Fi & Small Cells North America, April 2, 2014 in New York City. His presentation covered consumer behavior driving next generation network design & development; the role of Wi-Fi and small cells in next generation networks; and the next generation landscape of today and tomorrow.
Over the course of three months, my research partner and I explored the three major neighborhoods of the rural farming community of San Luis de Monteverde, Costa Rica. Along the way, we made over 150 waypoints on a handheld GPS to indicate different buildings while tracking the roads and paths we walked along to get there. We then generated maps by merging this data with QGIS software and layering the data over Google satellite imagery of the area. This was the first time the map of San Luis de Monteverde had been updated in twelve years. These updated maps will aid emergency workers in improving service to the community, be a helpful resource in the community of San Luis, and allow future students and researchers to do more in-depth GPS projects.
HetNets for Higher Ed: Making the Grade with Ubiquitous ConnectivityBoingo Wireless
Boingo VP Doug Lodder participated in the panel, Matching the Right Mobile Technology to the Right Venue, at the 2014 ACUTA Winter Seminar. Moderated by Tracy Ford, Director at the HetNet Forum, the panel addressed how higher education institutions are collaborating with wireless service providers to satisfy demand from students, faculty and staff for consistent wireless and mobile coverage and capacity across campus environments. The panel covered how wireless service providers are using a variety of technologies, including distributed antenna systems (DAS), other small cells, and Wi-Fi to handle increased traffic on the network.
Performance Development for Lacrosse
As a successful lacrosse coach, Coach Eric Lamb shows how he strengthens his players. He breaks down Lacrosse position by position and shows how beneficial is strength and conditioning philosophy is to his lacrosse athletes. Lacrosse is a sport where different positions can benefit from different lifts and workouts. Limestone has been an extremely successful lacrosse team, whose workouts play a huge role in their success.
Youngstown State University's Todd Burkey, breaks down the injury epidemic in sports, especially in youth sports. He provides plenty of statistics and causes of the injuries in these players. However, he gives a plan to decrease injuries, which will keep players out of the training room and on the field.
Wrestling is arguably one of the most physically exhausting sports in the world. Michael Rankin, Strength and Conditioning Coach at Drexel University, provides insight on how to prepare for wrestling at the college level, not only for the players, but the coaches as well. For coaches, he shares Dick Vermeil’s 7 Common Sense Principles of Leadership and some coaching tips. Then, he breaks down Drexel's specific goals for wrestling. Finally, he shows the specific workouts he uses to prepare his wrestlers for their matches. In order to wrestle at a high level, the athletes must train at a high level.
Este documento describe las representaciones y experiencias de los profesores practicantes en la Escuela Normal Urbana Federal del Itsmo. Más del 70% eligieron la carrera por gusto de trabajar con niños o experiencias de su infancia como alumnos. Los practicantes enfrentan inquietudes sobre los alumnos y el control del grupo en su primera jornada de trabajo. El diario de trabajo les permite aprender de sí mismos y documentar estrategias didácticas.
This document discusses monetizing carrier Wi-Fi networks through advertising. It notes that free Wi-Fi is a highly desired amenity for consumers. The Boingo advertising network has seen triple-digit revenue growth by allowing brands to advertise to users in exchange for free Wi-Fi access. The network provides targeted ads across thousands of venues to over 1 billion consumers annually, generating revenue to support network costs while keeping customers satisfied.
¿Qué aprendimos de Facebook, Uber, Airbnb y Netflix?Claudio Navarro
Analizamos algunas de las compañías más disruptivas del último tiempo para obtener 10 aprendizajes que pueden ser aplicables en nuestro propio trabajo en estrategia y marketing digital. Presentado en la Universidad ICESI de Cali, Colombia. Mayo 2016.
West Virginia Basketball Strength and ConditioningTeamBuildr
West Virginia has been a very successful basketball team in the NCAA. Though they have great talent, they also have a great work ethic. A huge concept of their strength training is accountability and the four P's (Prudent, Productive, Practical, Purposeful). Next, he breaks down the workouts and how to get the most from these workouts. He also speaks of how West Virginia basketball breaks down the year and when they use each exercise. Finally, he provides a sample workout for his athletes. The Mountaineers appear to have their work cut out for them throughout the year, but that work certainly pays off on the court.
Gallery of Great LinkedIn Sponsored UpdatesLinkedIn
See examples of great Sponsored Updates that have helped brands build deeper brand relationships with our members. To get started with Sponsored Updates on LinkedIn, visit http://lnkd.in/sponsoredupdates
This document provides examples of effective sponsored updates targeted at different professional audiences. It outlines best practices such as including rich media like images and videos to engage audiences, writing compelling headlines and introductions to grab attention, posting topics that appeal to the needs of the target audience, sharing thought leadership and advice from industry experts, and highlighting thought leadership on future trends to spark interest. The examples showcase how various companies tailored their updates based on the audience's region, industry, and job level.
Join our Pamela Markey, Senior Director of Marketing and Daniel Burstein, Director of Editorial Content, both of MECLABS, as they revisit all of the major marketing themes throughout the 2013 calendar year.
They'll cover top takeaways to help you:
• Use social media to relate to your customers
• Produce content within your everyday company cycle
• Cement a customer-centric strategy
• Use testing to improve and optimize
This document outlines Susanne Robins' marketing expertise and experience helping companies take their brands to the next level. It discusses five pillars of successful marketing: consciousness, culture, creativity, content, and commerce. Case studies are provided of projects Susanne led for Icynene, a spray foam insulation company, including refreshing their brand positioning, understanding customers, managing new product launches, and developing sales tools. The document promotes Susanne's ability to provide strategic marketing guidance and tactics based on 20+ years of experience to help companies grow their brands.
1) The document proposes an mobile application called E-Grabs for Tamil Nadu that allows users to take photos of garbage or waste on public places and share the location via the app to notify local authorities for disposal.
2) The objectives are to develop a smart platform for a green and clean environment by enabling disposal of waste through the mobile app and providing a better citizen-government service to address environmental issues.
3) Key features include geo-tagging, one-time passwords for authentication, and notifications to citizens on completion of waste disposal. The app is expected to increase awareness, prevent diseases, and support clean and green cities.
The document discusses how technology has transformed the relationship between B2B buyers, marketers, and salespeople. It notes that buyers now complete around 90% of their purchase journey online before engaging with sales. As a result, marketers must rethink how they approach content marketing, nurturing leads, and aligning with sales. The research found that buyers view their relationships with vendors positively overall but want more expertise and knowledge sharing. It also revealed that the number of internal departments influencing purchase decisions varies by industry.
On the eve of the 30th birthday of TED, we wanted to share Boingo founder Sky Dayton's presentation from TED 2001 in Monterey, CA. During his TED Talk, he discussed “Packetspace” where the Internet would exist in the air that you breathe.
Over the past 15 years, Sky has founded and built companies like Boingo--where he currently serves as Chairman of the Board--that have helped to propel the Internet into our everyday lives.
In 1994 at the age of 23, he founded EarthLink, which grew to serve millions of consumers and helped usher in the Internet revolution.
Boingo State of Airport Wireless Q1 2014 reportBoingo Wireless
The letter from the President of Boingo Wireless discusses three key areas of focus for 2014:
1) Developing next generation networks including launching Passpoint-enabled Wi-Fi at 21 airports and tiered wireless offerings.
2) Innovation in customer engagement through new content tools, enhanced surveys, and location-based services.
3) Enhanced analytics and insights into consumer behavior and network performance through improved reporting.
Quadrennial Plan for Collegiate ThrowersTeamBuildr
Quadrennial Plan for Collegiate Throwers
This program is used to help strengthen throwers at the collegiate level and was used by the Washington Nationals. In this program, there are three steps: the general program, the intermediate program, the personalized advanced program. The program is designed with the end goal in sight and working back from there. This program is designed with each athlete insight and will do what is best for that athlete.
Boingo President Nick Hulse presented "Next Generation Mobile Networks: what are the next steps?" at Wi-Fi & Small Cells North America, April 2, 2014 in New York City. His presentation covered consumer behavior driving next generation network design & development; the role of Wi-Fi and small cells in next generation networks; and the next generation landscape of today and tomorrow.
Over the course of three months, my research partner and I explored the three major neighborhoods of the rural farming community of San Luis de Monteverde, Costa Rica. Along the way, we made over 150 waypoints on a handheld GPS to indicate different buildings while tracking the roads and paths we walked along to get there. We then generated maps by merging this data with QGIS software and layering the data over Google satellite imagery of the area. This was the first time the map of San Luis de Monteverde had been updated in twelve years. These updated maps will aid emergency workers in improving service to the community, be a helpful resource in the community of San Luis, and allow future students and researchers to do more in-depth GPS projects.
HetNets for Higher Ed: Making the Grade with Ubiquitous ConnectivityBoingo Wireless
Boingo VP Doug Lodder participated in the panel, Matching the Right Mobile Technology to the Right Venue, at the 2014 ACUTA Winter Seminar. Moderated by Tracy Ford, Director at the HetNet Forum, the panel addressed how higher education institutions are collaborating with wireless service providers to satisfy demand from students, faculty and staff for consistent wireless and mobile coverage and capacity across campus environments. The panel covered how wireless service providers are using a variety of technologies, including distributed antenna systems (DAS), other small cells, and Wi-Fi to handle increased traffic on the network.
Performance Development for Lacrosse
As a successful lacrosse coach, Coach Eric Lamb shows how he strengthens his players. He breaks down Lacrosse position by position and shows how beneficial is strength and conditioning philosophy is to his lacrosse athletes. Lacrosse is a sport where different positions can benefit from different lifts and workouts. Limestone has been an extremely successful lacrosse team, whose workouts play a huge role in their success.
Youngstown State University's Todd Burkey, breaks down the injury epidemic in sports, especially in youth sports. He provides plenty of statistics and causes of the injuries in these players. However, he gives a plan to decrease injuries, which will keep players out of the training room and on the field.
Wrestling is arguably one of the most physically exhausting sports in the world. Michael Rankin, Strength and Conditioning Coach at Drexel University, provides insight on how to prepare for wrestling at the college level, not only for the players, but the coaches as well. For coaches, he shares Dick Vermeil’s 7 Common Sense Principles of Leadership and some coaching tips. Then, he breaks down Drexel's specific goals for wrestling. Finally, he shows the specific workouts he uses to prepare his wrestlers for their matches. In order to wrestle at a high level, the athletes must train at a high level.
Este documento describe las representaciones y experiencias de los profesores practicantes en la Escuela Normal Urbana Federal del Itsmo. Más del 70% eligieron la carrera por gusto de trabajar con niños o experiencias de su infancia como alumnos. Los practicantes enfrentan inquietudes sobre los alumnos y el control del grupo en su primera jornada de trabajo. El diario de trabajo les permite aprender de sí mismos y documentar estrategias didácticas.
This document discusses monetizing carrier Wi-Fi networks through advertising. It notes that free Wi-Fi is a highly desired amenity for consumers. The Boingo advertising network has seen triple-digit revenue growth by allowing brands to advertise to users in exchange for free Wi-Fi access. The network provides targeted ads across thousands of venues to over 1 billion consumers annually, generating revenue to support network costs while keeping customers satisfied.
¿Qué aprendimos de Facebook, Uber, Airbnb y Netflix?Claudio Navarro
Analizamos algunas de las compañías más disruptivas del último tiempo para obtener 10 aprendizajes que pueden ser aplicables en nuestro propio trabajo en estrategia y marketing digital. Presentado en la Universidad ICESI de Cali, Colombia. Mayo 2016.
West Virginia Basketball Strength and ConditioningTeamBuildr
West Virginia has been a very successful basketball team in the NCAA. Though they have great talent, they also have a great work ethic. A huge concept of their strength training is accountability and the four P's (Prudent, Productive, Practical, Purposeful). Next, he breaks down the workouts and how to get the most from these workouts. He also speaks of how West Virginia basketball breaks down the year and when they use each exercise. Finally, he provides a sample workout for his athletes. The Mountaineers appear to have their work cut out for them throughout the year, but that work certainly pays off on the court.
Gallery of Great LinkedIn Sponsored UpdatesLinkedIn
See examples of great Sponsored Updates that have helped brands build deeper brand relationships with our members. To get started with Sponsored Updates on LinkedIn, visit http://lnkd.in/sponsoredupdates
This document provides examples of effective sponsored updates targeted at different professional audiences. It outlines best practices such as including rich media like images and videos to engage audiences, writing compelling headlines and introductions to grab attention, posting topics that appeal to the needs of the target audience, sharing thought leadership and advice from industry experts, and highlighting thought leadership on future trends to spark interest. The examples showcase how various companies tailored their updates based on the audience's region, industry, and job level.
Join our Pamela Markey, Senior Director of Marketing and Daniel Burstein, Director of Editorial Content, both of MECLABS, as they revisit all of the major marketing themes throughout the 2013 calendar year.
They'll cover top takeaways to help you:
• Use social media to relate to your customers
• Produce content within your everyday company cycle
• Cement a customer-centric strategy
• Use testing to improve and optimize
This document outlines Susanne Robins' marketing expertise and experience helping companies take their brands to the next level. It discusses five pillars of successful marketing: consciousness, culture, creativity, content, and commerce. Case studies are provided of projects Susanne led for Icynene, a spray foam insulation company, including refreshing their brand positioning, understanding customers, managing new product launches, and developing sales tools. The document promotes Susanne's ability to provide strategic marketing guidance and tactics based on 20+ years of experience to help companies grow their brands.
This document outlines Susanne Robins' marketing expertise and experience helping companies take their brands to the next level. It discusses five pillars of successful marketing: consciousness, culture, creativity, content, and commerce. Case studies are provided of projects Susanne led for Icynene, a spray foam insulation company, including refreshing their brand positioning, understanding customers, managing new product launches, and developing sales tools. The document promotes Susanne's ability to provide strategic marketing guidance and tactics based on 20+ years of experience to help companies grow their brands.
Transforming to a product led company by Josh CentnerProduct Anonymous
Product transformation is easy and everyone in our organisation is both excited and happy to be on the journey….
This sounds far fetched but it is the reality at PageUp. Our speaker, Josh Centner, Head of Product will walk through the journey of PageUp - a successful Melbourne based software company and how they went from a custom software house to a fast paced, customer focused product company.
Josh will cover their approach to introducing organisational transformation and how the organisation combined the best of Design Thinking and Lean Startup to revolutionise the structure, process and mindset that drives strategy, operations and product development practices.
We will hear about structure, culture and process along with what PageUp did with all 3 and what you can take from their experience.
Unlocking the World of Audience Relationship ManagementSyncapse
This document discusses how brands can better leverage social media to drive business results. It recommends taking social media from an experimental stage to an integrated part of marketing that creates relevant customer connections. It also recommends establishing marketing processes to create tangible business impacts, like increased sales and loyalty. The document outlines L'Oreal Canada's social media approach which includes insight-based planning, optimized execution, and informed marketing measurement to better understand customers and measure social media's contribution to business goals.
Scott Steiner is a passionate sales leader with over 28 years of technology business experience. He is highly skilled in sales leadership, solution selling, and channel partner development. His strength is simplifying complex issues for clients. He is respected in the industry as a trusted advisor and channel advocate.
Learning and Business Impact: Making the Case through Metrics and AnalyticsTuan Yang
Showing the effect of a solitary learning investment is easy. Answering the broader question of “What impact is L&D having on the business?” is tough. In this Presentation, you'll learn to guide assessment, evaluation and measurement strategies that provide data to help executives understand the impact of employee learning on business performance.
Persona Marketing and Lead Nurturing- Simon Morris, AdobeLinkedIn
This document discusses persona marketing and lead nurturing. It describes building personas to better understand target customers and their needs. The document provides examples of personas like Digital Marketer, Digital Analyst, and Social Marketer. It emphasizes the importance of knowing customers and their challenges in order to effectively market to different personas. Building personas involves defining who they are, their goals, pain points and preferred methods of interaction to align marketing strategies.
This document provides an internal marketing training course for strategic marketing. It outlines objectives like improving company appearance, creating demand, and generating profit. It discusses the need for marketing at ODM companies and addresses fears around upsetting customers. The document recommends establishing marketing infrastructure and programs to increase digital footprint and competitive advantage with stakeholders. It emphasizes setting up automated marketing systems and the importance of both creating and distributing content. Finally, it addresses prioritizing bottlenecks like resources, technology, and operations to enhance customer experience through digital transformation and data convergence.
Breakfast Event: Media Agency Financial TransparencyEbiquity
Commercial relationships between clients and media agencies have fundamentally changed over the last few years, with advertisers demanding ever greater accountability and transparency in contracts and agency management of their funds. Through the compliance audits we conduct FirmDecisions have unfortunately discovered empirical evidence that some agencies are responding to this call for transparency by changing their operating models, often to the detriment of the client.
ITSMA's 2010 Marketing Leadership Forum - HighlightsITSMA
Highlights from ITSMA's 2010 Marketing Leadership Forum. With topics such as Technology Marketing, Social Media, Thought Leadership, Client Relationship Programs, etc.
Stanley Rao is named as one of the “100 Most Influential Global Sales & Marketing Technology Leaders” by Marketing Times. He is an efficient leader, dynamic and democratic by innovating a wide range of organic growth techniques.
Go Sales Train - customized, scalable mobile sales trainingJosiane Feigon
GoSalesTrain offers mobile first:
1. Sales fundamentals training
2. Sales vocabulary training
3. Product training
4. Tools for user and training management
5. Analytics and reporting
6. Tools for content management
Do data leaders face unique challenges as leaders?Paul Laughlin
A leadership development talk given to private event for senior data leaders - it sparked some really useful conversations. To find out more please checkout: http://laughlinconsultancy.com
The document provides guidance on developing a social media strategy, including defining goals and objectives, conducting an audit of the current social media presence, tying goals to key performance indicators and return on investment metrics, and getting buy-in from senior leadership. It also presents a case study of how DuPont used social media strategy and consulting to support marketing initiatives and industry research across its 90+ business units.
Michigan Marketing Minds - September 9, 2014 - Expressing Thought Leadership:...AnnArborSPARK
This document summarizes a presentation about content marketing strategies. It discusses Atomic Object's use of content marketing to build its brand and attract clients and employees. Atomic Object publishes a company blog called Atomic Spin with various types of content related to software development. The blog aims to provide useful information even to non-clients. Managing the blog requires substantial time from employees for content creation, editing, promotion and more. However, the blog has helped Atomic Object attract prospective clients and employees and has received recognition from peers.
This document discusses the importance of business model innovation for companies to succeed beyond just competing on price. It notes that traditional marketing approaches are no longer sufficient and that business models are now the basis of competition. It advocates that companies regularly assess and define what their business is about through their core business model strategy. Moving forward, marketing should facilitate business model innovation and lead the process of business model strategy and execution.
Social Media in B2B: Social Technographics LadderHeuvel Marketing
The document discusses how understanding business-to-business (B2B) technology buyers' social media behaviors can help companies develop effective social media strategies. It presents research showing that while B2B buyers are active socially, they participate less for work purposes. The document recommends starting social media strategies with understanding audiences, not just tools. It also describes Forrester Research's services for analyzing customer social profiles and developing strategic social media plans.
Similar to How to Create Killer Content on Linkedin (20)
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
15. MARKETING SOLUTIONS
HubSpot shared practical tips on
creating infographics
Targeted to professionals in sales and marketing
at small to mid sized companies
16. MARKETING SOLUTIONS
The Content Marketing Institute offered guidance on
successful content marketing
Targeted to management in marketing and media