Moving Beyond Social CRM with the Customer Brand ScoreCognizant
Travel and hospitality organizations can boost customer loyalty by better understanding customer behaviors and attitudes and leveraging social media to create an army of brand advocates.
Shopper marketing insights for retailers webinarJanet Jaiswal
Describes customer insights that marketers can use to address the challenges they face in the age of the empowered customer. contains examples of how leading retail companies are using customer big data analytics to create more personalized engagement with their customers and increase conversion rates and customer loyalty.
Moving Beyond Social CRM with the Customer Brand ScoreCognizant
Travel and hospitality organizations can boost customer loyalty by better understanding customer behaviors and attitudes and leveraging social media to create an army of brand advocates.
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Describes customer insights that marketers can use to address the challenges they face in the age of the empowered customer. contains examples of how leading retail companies are using customer big data analytics to create more personalized engagement with their customers and increase conversion rates and customer loyalty.
Understanding how to leverage the customers path to purchase as part of the ThinkBlink process. It can take merely seconds for a consumer to initiate a purchase decision, no matter how large or small they may be. Whether buying a house, a car, or a stick of gum at the grocery store, engaging the customer quickly and effectively can make the difference of whether or not they will buy a product.
IT & Telecom Sales = Social Business Sales: Adapting to today's buyer driven ...albrodie
Presentation that describes why & how to use social channels to listen, observe, engage, communicate and gain advantage and defeat your competitors’ strategy.
360° Customer Capture - Enabling Retailers to Deliver a Complete Shopping Experience. Now!
TechVista provides a unified approach that reduces complexity for Retailers, allowing them to focus on connecting with customers and empowering their employees across all channels that allows them the flexibility necessary to respond quickly to the needs of your customers. TechVista empowers Retailers to deliver a complete shopping experience – personal, seamless, and differentiated – by helping them create a complete 360-degree view of the customer.
Adapting to Today's Buyer Driven Sales EnvironmentEric Brodie
Selling has changed. The traditional approach of cold calling and paying for expensive leads has been usurped by "social selling": utilizing the very platforms your potential buyers are already using to interact with them, educate them, and eventually, sell to them.
In recent years, the border between Online Media and E-Commerce is diminishing. Almost every single person in a metropolitan daily uses both social media like Facebook, Twitter, etc. for networking and uses internet to make huge purchases using e-commerce sites like Flipkart, Amazon, etc
We can also share our recent purchase details on the social media using the links to the product pages of e-commerce sites.
We are focusing on the product recommendation to the users on e-commerce sites by leveraging the information or knowledge gained from the users’ social accounts. This will enable to assess the needs of the user in cold start situations.
Loymax solution - software for loyalty program and marketing campaign manage...Loymax
Loymax IT solutions allow you to succeed in main business cases of Loyalty Marketing. There are four main System's modules to use: Loymax CRM, Loyalty Management, Loymax Communications, Loymax BI. The Single-Window Service of Marketing Campaign Management will let you: - Gather Big Data Base of your customers via offline/online data collection and analysis; - Make a complete customer profile, including commodity bundle, buying behavior, and receipt history; - Create customer segments based on purchase patterns, demographics and more; - Identify your most loyal customers via data base and analytics; - Identify sales growth opportunities based on loyalty program data; - Performance analysis of marketing campaigns and communication tools; - Drive important marketing strategies and fatten the profits; - Manage your massive and personal offers and messaging at Mobile App and Marketplace; - Manage your Loyalty cards, coupons and gift certificates output; - Control your clients’ bonus and point accounts (collection and redemption).
Bridging the gap between digital and relationship marketing - DMA 2013 Though...Lars Crama
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Employing Analytics to Automate and Optimize Insurance DistributionCognizant
Today's insurers have the opportunity to employ advanced analytics to automate and optimize distribution, analyze and track customer patterns, enhance marketing campaigns, better manage agents and deliver more value to the business and its customers.
This ppts describes the application of traditional method of segmentation, targeting & positioning in the digital arena and tools that are used for STP
Emerging trends in consumer behavior: Consumer behavior in online space. Use of Information technology and AI in consumer profiling and engagement, concept of materialistic vs spiritualistic consumption.
Understanding how to leverage the customers path to purchase as part of the ThinkBlink process. It can take merely seconds for a consumer to initiate a purchase decision, no matter how large or small they may be. Whether buying a house, a car, or a stick of gum at the grocery store, engaging the customer quickly and effectively can make the difference of whether or not they will buy a product.
IT & Telecom Sales = Social Business Sales: Adapting to today's buyer driven ...albrodie
Presentation that describes why & how to use social channels to listen, observe, engage, communicate and gain advantage and defeat your competitors’ strategy.
360° Customer Capture - Enabling Retailers to Deliver a Complete Shopping Experience. Now!
TechVista provides a unified approach that reduces complexity for Retailers, allowing them to focus on connecting with customers and empowering their employees across all channels that allows them the flexibility necessary to respond quickly to the needs of your customers. TechVista empowers Retailers to deliver a complete shopping experience – personal, seamless, and differentiated – by helping them create a complete 360-degree view of the customer.
Adapting to Today's Buyer Driven Sales EnvironmentEric Brodie
Selling has changed. The traditional approach of cold calling and paying for expensive leads has been usurped by "social selling": utilizing the very platforms your potential buyers are already using to interact with them, educate them, and eventually, sell to them.
In recent years, the border between Online Media and E-Commerce is diminishing. Almost every single person in a metropolitan daily uses both social media like Facebook, Twitter, etc. for networking and uses internet to make huge purchases using e-commerce sites like Flipkart, Amazon, etc
We can also share our recent purchase details on the social media using the links to the product pages of e-commerce sites.
We are focusing on the product recommendation to the users on e-commerce sites by leveraging the information or knowledge gained from the users’ social accounts. This will enable to assess the needs of the user in cold start situations.
Loymax solution - software for loyalty program and marketing campaign manage...Loymax
Loymax IT solutions allow you to succeed in main business cases of Loyalty Marketing. There are four main System's modules to use: Loymax CRM, Loyalty Management, Loymax Communications, Loymax BI. The Single-Window Service of Marketing Campaign Management will let you: - Gather Big Data Base of your customers via offline/online data collection and analysis; - Make a complete customer profile, including commodity bundle, buying behavior, and receipt history; - Create customer segments based on purchase patterns, demographics and more; - Identify your most loyal customers via data base and analytics; - Identify sales growth opportunities based on loyalty program data; - Performance analysis of marketing campaigns and communication tools; - Drive important marketing strategies and fatten the profits; - Manage your massive and personal offers and messaging at Mobile App and Marketplace; - Manage your Loyalty cards, coupons and gift certificates output; - Control your clients’ bonus and point accounts (collection and redemption).
Bridging the gap between digital and relationship marketing - DMA 2013 Though...Lars Crama
Bridging the Gap Between Digital and Relationship Marketing: The Next Big Thing for Data-Driven Marketers. Presentation by Selligent and 2organize at DMA2013 in Chicago
Employing Analytics to Automate and Optimize Insurance DistributionCognizant
Today's insurers have the opportunity to employ advanced analytics to automate and optimize distribution, analyze and track customer patterns, enhance marketing campaigns, better manage agents and deliver more value to the business and its customers.
This ppts describes the application of traditional method of segmentation, targeting & positioning in the digital arena and tools that are used for STP
Emerging trends in consumer behavior: Consumer behavior in online space. Use of Information technology and AI in consumer profiling and engagement, concept of materialistic vs spiritualistic consumption.
Putting Customers at the Center of Your Digital Strategy@chrisboyer LLC
Existing patients, potential patients, family members and doctors use the internet to discover, research, evaluate and decide on their health care options. This poses a challenge for many health systems that are trying to understand and map customer journeys to support their branding, marketing and communication efforts. In this presentation, we'll outline a practical approach to mapping your digital tactics (social, website, CRM, etc) to ensure you are understanding customer's needs and optimizing to support the way they interact with your organization.
This workshop slide deck describes the tools and methods for conducting market research for new products and services, including market sizing, forecasting, concept testing, demand estimates, price tests. Learn how to identify potential customers, answer key questions such as: their interest in your products/services, how much they are willing to pay, what they value, how to reach them and deliver that value.
This slide deck describes how to conduct market research to identify potential customers, test product concepts and value propositions, and pricing. Do research to answer key questions for new product market success: 1) who are your customers, 2) what is your value proposition and what are customers willing to pay; 3) how will you win customers and retain them at a profitable rate? Once you have answered these questions, you are on your way to a successful customer discovery and development process.
Necessary Elements of Digital Marketing to Grow Your BusinessDigital Vidya
Care about how to leverage 'Necessary Elements of Digital Marketing to Grow Your Business'. You will find this deck presented by the industry expert Srihari Palangala, Director and Head of Marketing at EMC during Webinar for Digital Vidya. Interested in attending similar Webinar Live? Register Now at http://www.digitalvidya.com/webinars/
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Second week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan
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The most efficient, unbiased, philanthropic funding source imaginable – based on secure behavioral technology, that more than doubles the efficiency of the entire advertising industry, and uses its massive revenues to fund humanity – while protecting each person’s identity and privacy
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Within the last few years Social Media Marketing has continued to grow exponentially. While participating in social media used to be optional, it has now become a key channel for business to engage their consumers in. Connie Bensen explores 8 key areas where brands can harness social media marketing.
Brands know that customers want personalized content and experiences, but often fail to connect the dots between delivering that personalization in a way that is cost-effective (e.g. overly burdensome on content creators and marketing operations), measurable (e.g. testing and optimization is clearly defined), and drives real results (e.g. produces meaningful differences vs. non-personalized methods). To do this, brands need to approach personalization and personalized content in a way that can be achieved operationally, and that can provide meaningful insights that drive true business results.
The approach outlined in this talk was created to help marketers better and more quickly realize value from their personalization efforts. Led by an industry expert, best-selling author, and keynote speaker with 20+ years in the marketing technology and customer experience profession for Fortune 500 companies, this presentation will walk you through the processes and methods to implement in order to successfully create a marketing personalization program that delivers business value.
Similar to Understanding, optimizing and transforming Customer journey with ‘Data’ (20)
Data Centers - Striving Within A Narrow Range - Research Report - MCG - May 2...pchutichetpong
M Capital Group (“MCG”) expects to see demand and the changing evolution of supply, facilitated through institutional investment rotation out of offices and into work from home (“WFH”), while the ever-expanding need for data storage as global internet usage expands, with experts predicting 5.3 billion users by 2023. These market factors will be underpinned by technological changes, such as progressing cloud services and edge sites, allowing the industry to see strong expected annual growth of 13% over the next 4 years.
Whilst competitive headwinds remain, represented through the recent second bankruptcy filing of Sungard, which blames “COVID-19 and other macroeconomic trends including delayed customer spending decisions, insourcing and reductions in IT spending, energy inflation and reduction in demand for certain services”, the industry has seen key adjustments, where MCG believes that engineering cost management and technological innovation will be paramount to success.
MCG reports that the more favorable market conditions expected over the next few years, helped by the winding down of pandemic restrictions and a hybrid working environment will be driving market momentum forward. The continuous injection of capital by alternative investment firms, as well as the growing infrastructural investment from cloud service providers and social media companies, whose revenues are expected to grow over 3.6x larger by value in 2026, will likely help propel center provision and innovation. These factors paint a promising picture for the industry players that offset rising input costs and adapt to new technologies.
According to M Capital Group: “Specifically, the long-term cost-saving opportunities available from the rise of remote managing will likely aid value growth for the industry. Through margin optimization and further availability of capital for reinvestment, strong players will maintain their competitive foothold, while weaker players exit the market to balance supply and demand.”
Show drafts
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Empowering the Data Analytics Ecosystem: A Laser Focus on Value
The data analytics ecosystem thrives when every component functions at its peak, unlocking the true potential of data. Here's a laser focus on key areas for an empowered ecosystem:
1. Democratize Access, Not Data:
Granular Access Controls: Provide users with self-service tools tailored to their specific needs, preventing data overload and misuse.
Data Catalogs: Implement robust data catalogs for easy discovery and understanding of available data sources.
2. Foster Collaboration with Clear Roles:
Data Mesh Architecture: Break down data silos by creating a distributed data ownership model with clear ownership and responsibilities.
Collaborative Workspaces: Utilize interactive platforms where data scientists, analysts, and domain experts can work seamlessly together.
3. Leverage Advanced Analytics Strategically:
AI-powered Automation: Automate repetitive tasks like data cleaning and feature engineering, freeing up data talent for higher-level analysis.
Right-Tool Selection: Strategically choose the most effective advanced analytics techniques (e.g., AI, ML) based on specific business problems.
4. Prioritize Data Quality with Automation:
Automated Data Validation: Implement automated data quality checks to identify and rectify errors at the source, minimizing downstream issues.
Data Lineage Tracking: Track the flow of data throughout the ecosystem, ensuring transparency and facilitating root cause analysis for errors.
5. Cultivate a Data-Driven Mindset:
Metrics-Driven Performance Management: Align KPIs and performance metrics with data-driven insights to ensure actionable decision making.
Data Storytelling Workshops: Equip stakeholders with the skills to translate complex data findings into compelling narratives that drive action.
Benefits of a Precise Ecosystem:
Sharpened Focus: Precise access and clear roles ensure everyone works with the most relevant data, maximizing efficiency.
Actionable Insights: Strategic analytics and automated quality checks lead to more reliable and actionable data insights.
Continuous Improvement: Data-driven performance management fosters a culture of learning and continuous improvement.
Sustainable Growth: Empowered by data, organizations can make informed decisions to drive sustainable growth and innovation.
By focusing on these precise actions, organizations can create an empowered data analytics ecosystem that delivers real value by driving data-driven decisions and maximizing the return on their data investment.
Opendatabay - Open Data Marketplace.pptxOpendatabay
Opendatabay.com unlocks the power of data for everyone. Open Data Marketplace fosters a collaborative hub for data enthusiasts to explore, share, and contribute to a vast collection of datasets.
First ever open hub for data enthusiasts to collaborate and innovate. A platform to explore, share, and contribute to a vast collection of datasets. Through robust quality control and innovative technologies like blockchain verification, opendatabay ensures the authenticity and reliability of datasets, empowering users to make data-driven decisions with confidence. Leverage cutting-edge AI technologies to enhance the data exploration, analysis, and discovery experience.
From intelligent search and recommendations to automated data productisation and quotation, Opendatabay AI-driven features streamline the data workflow. Finding the data you need shouldn't be a complex. Opendatabay simplifies the data acquisition process with an intuitive interface and robust search tools. Effortlessly explore, discover, and access the data you need, allowing you to focus on extracting valuable insights. Opendatabay breaks new ground with a dedicated, AI-generated, synthetic datasets.
Leverage these privacy-preserving datasets for training and testing AI models without compromising sensitive information. Opendatabay prioritizes transparency by providing detailed metadata, provenance information, and usage guidelines for each dataset, ensuring users have a comprehensive understanding of the data they're working with. By leveraging a powerful combination of distributed ledger technology and rigorous third-party audits Opendatabay ensures the authenticity and reliability of every dataset. Security is at the core of Opendatabay. Marketplace implements stringent security measures, including encryption, access controls, and regular vulnerability assessments, to safeguard your data and protect your privacy.
Adjusting primitives for graph : SHORT REPORT / NOTESSubhajit Sahu
Graph algorithms, like PageRank Compressed Sparse Row (CSR) is an adjacency-list based graph representation that is
Multiply with different modes (map)
1. Performance of sequential execution based vs OpenMP based vector multiply.
2. Comparing various launch configs for CUDA based vector multiply.
Sum with different storage types (reduce)
1. Performance of vector element sum using float vs bfloat16 as the storage type.
Sum with different modes (reduce)
1. Performance of sequential execution based vs OpenMP based vector element sum.
2. Performance of memcpy vs in-place based CUDA based vector element sum.
3. Comparing various launch configs for CUDA based vector element sum (memcpy).
4. Comparing various launch configs for CUDA based vector element sum (in-place).
Sum with in-place strategies of CUDA mode (reduce)
1. Comparing various launch configs for CUDA based vector element sum (in-place).
Adjusting primitives for graph : SHORT REPORT / NOTES
Understanding, optimizing and transforming Customer journey with ‘Data’
1. Subrata Mukherjee
Vice President – Product Management
The Economist
@sumutech
www.linkedin.com/in/sm360
Understanding and transforming
Customer journey with ‘Data’
June 3rd 2014, New York City
Integrated Marketing Week 2014
2. Objective of this session
Understanding your customer through Analytics, Subrata Mukherjee
Section I
• Who are your customers and what are their motivators?
• See what footprints are left behind by customers
Section II
• Transforming customer’s journey with data
• Discuss what actionable analytics mean
Section III
• Steps digital publishers can take to leverage actionable analytics
• Discuss legality and privacy
3. Section I - Why understand customers?
Understanding your customer through Analytics, Subrata Mukherjee
Courtesy: Modern Analyst Media LLC
4. Who are your customers?
Understanding your customer through Analytics, Subrata Mukherjee
External
customers
Internal
customers
1. Paying active subscribers
2. Expired past subscribers
3. Non paying identified prospects
4. Unidentified anonymous readers
5. Social media consumers
6. Display ads viewers
7. Non-digital news stand reader
8. Press, bloggers, influencers
1. employees
2. partners / distributors
3. executive board
4. marketing team
5. agents
6. publicist, ad agency
7. alumni
8. focus group audience
5. What do your customers want?
Understanding your customer through Analytics, Subrata Mukherjee
Your customer wants an organization who :
• understand their explicit & implicit needs and desires
• will make their lives easier than before
• will solve a problem they are having
• will take them on new scenic journeys
• makes them feel they are in the driver’s seat
• will only approach them with a benefit case
• Is a trustworthy, predictable and reliable partner
• is accepting and non-judgmental
• truthful if an explicit promise is broken
• will not violate privacy expectations
6. Why do we want to know more about customers?
Understanding your customer through Analytics, Subrata Mukherjee
• We want their money
• We want to meet their need
• We want their loyalty and for them to become repeat customers
• We want them to be satisfied
• We want them engaged
• We want them to at least try us out
• We want them to become advocates for our product
• We do not want to anger them even if they do not buy now
• We do not want them to go to our competitors
• We do not want them to talk bad about us
• We do not want them to discourage a converted prospect
7. What do we want to understand about our customers?
Understanding your customer through Analytics, Subrata Mukherjee
• Who are they in terms of demographics?
Gender, sex, age, industry, profession, education, social status, location…
• What are they looking for or NOT looking for?
Product, service, information, lifestyle, behavior…
• What is the comfort level for anonymity?
Silent, vocal, social, talkative, advocates…
• Who is in their circle of trust?
Friends, social networks, associations, employers, alumni…
• What they are telling you and NOT telling you?
Feedback, interests, behavior, spending comfort, reading habits, sharing habits
• How much time they are spending with you?
Engagement, page views, pay wall hits, click through rates, social media…
• Are they responding to your messages?
Email and push notification metrics, when to engage more, when to stop…
• Who should we avoid for a customer pool?
Price sensitive, least profitable, needy, fly by night, bots, hackers
8. Section II – Understood… Now what?
Understanding your customer through Analytics, Subrata Mukherjee
Courtesy: Darkreading.com
9. What can you do with all that data?
Understanding your customer through Analytics, Subrata Mukherjee
• Personalize their content consumption
News personalization, article recommendations, Homepage and newsletter customizations
• Personalize their subscription offerings
Acquisition or renewal? Student offer?, gift renewal, various durations, various bundles, cross-sells
• Send targeted emails / messages
Personalized transactional, account update and newsletter emails, event alerts, new product alerts
• Send targeted push notifications on mobile devices
New product alert, new issue alert, articles alerts, breaking news, conference alerts
• Fraud control
Concurrent account access, location tracking, different behavior, too many bad password entries
• Personalize pay wall
Global or regional? Personalized based on segments? What offers in pay wall?
• Personalize payment methods
Regional preferences, past buying habits, amount threshold
• Advertisement targeting
Targeting, off domain re-targeting, sponsorships of specific audiences
10. Ability to define complicated segments
Understanding your customer through Analytics, Subrata Mukherjee
Example 1: Active registered users (> 5 page views in last one week, > 15 page views in last one
month, commented > 3 times in last one month, hit pay wall at least 5 times in the last one month), who
are past subscribers (subscription lapsed within the last one year) and are socially active (read at least 3
articles via social networks in last one month), plus those that have opted in to receive marketing
promotional emails
Intention is to hit them with an attractive “Return back subscription renewal offer”
Example 2: Active readers with Healthcare interest (> 10 page views in last one month), who live in a
large US metro (New York. Chicago, Los Angeles, Atlanta, Boston), have an implicit interest in Topics
based on articles browsed (Technology, Healthcare, Bio-technology) and have titles (C-Level, Director or
VP, Owner/Proprietor) and have opted in for push notifications on their mobile devices
Intention is to make them sign up for a Healthcare innovation
seminar in major US cities
Example 3: All registered users who log from Davos,
Switzerland during World Economic Forum from 22-25th
January
Intention is to give them a free trial to a magazine with
unlimited access, personalize homepage with specific
conference coverage and eventually try to get them to become
paid subscribers
11. Ability to define interesting targeting rules
Understanding your customer through Analytics, Subrata Mukherjee
Example 1: When registered user opts-in but with no newsletter subscription
The intention is to send them an email showcasing the benefits of newsletters to easily discover content
Example 2: When registered user who has opted-in, is a past subscriber, hits paywall page for the 5th
time in a week
Intention is to show them a renewal offer on the paywall page and not a generic acquisition offer
Example 3: When current ‘Print + Digital subscriber’ gets a “Mail undeliverable” status
Intention is to show an upgrade offer to add digital platform to the current subscription to enable reader
to not miss an issue during a scheduled move
12. Section III – Awesome. But how?
Understanding your customer through Analytics, Subrata Mukherjee
Courtesy: 99designs.com
13. How does this all work?
Understanding your customer through Analytics, Subrata Mukherjee
• Invest in a good Data Management Platform (DMP)
• Feed all your First party data – Demographics, CRM, Web analytics
• Negotiation to obtain relevant second party data – someone else’s first party data
• Complement with Third party data when only useful and actionable
• Use Tag Management platform if your pages are flooded with tags
• Build actionable segments within DMP
• Review your data taxonomy and explore segments
• Constantly monitor size of your segments
• Build save and propagate segments to other partners
• Establish good marketing ecosystem and vendors
• Connect DMP with good messaging and personalization vendors
• Ability to receive segment information from DMP
• Ability to build efficient multi platform campaigns
• Ability to feed back campaign metrics to DMP for effectiveness studies
• Test, Target and Market
• Access to good A/B testing tool for trying out campaign and segment ideas
• Learn from successes and mistakes
• Repeat
14. How can you reap better benefits of offline data?
Understanding your customer through Analytics, Subrata Mukherjee
• Think beyond traditional uses of offline data
• Rethink your direct mail campaigns and review effectiveness
• Review email marketing and see if it delivering desired results
• Find out how many of your registered users have opted out of marketing communications
• On-board your offline data
• Take your offline data to online channels
• Review vendors like LiveRamp, VisualDNA and Epsilon to see which one suits you
• Consider factors like scale, accuracy and coverage
• Chosen vendor can match CRM data to online browser cookie data to establish linkage
• Then, target your offline customers through dynamic video or display ads
• Fine tune your attribution models
• Try to go beyond first / last click attribution and try
and understand the full journey
• Think all channels – direct, CSR, social, email,
search, display ad, on boarding, mobile
• Constantly review results and fine tune
campaigns
15. Is this all legal and ethical ?
Understanding your customer through Analytics, Subrata Mukherjee
• Double check your cookie policy
• Enable behavioral targeting on your own domains
• Enable re-targeting on other domains
• Get consent from your current / new customers on new policy
• Get consent from anonymous users when new cookie is created
• Monitor your tracking activity to detect anomalies
• Monitor your web pages as well as advertisement tags
• Identify and analyze tracking activity of all first, second and third party trackers
• Provide risk scores of each tracker
• Monitor performance impact of tracking on your pages
• Implement a Consent Manager solution to advocate privacy
• Provides global privacy transparency and brand protection
• Ensure compliance with EU Cookie directive
• Allows you to track and change both implied and express consent
• Increase customer trust by providing readers way to manage tracking on your site
16. Ask questions or Share your experiences
Understanding your customer through Analytics, Subrata Mukherjee
Courtesy: hrbartender.com
Follow me @sumutech
www.linkedin.com/in/sm360