The document discusses the seismic changes that have occurred in the field of marketing research and insights. It notes that traditional ways of conducting research through long questionnaires, focus groups, and complex models are no longer sufficient due to factors like decreased attention spans, increased availability of information, and the rise of social media. New approaches are needed that are faster, more cost-effective, and able to measure emotions. These may include online polls, social media listening, accompanied shopping, facial recognition, neuroscience, and leveraging influencers. The document advocates moving beyond simply understanding shoppers to using insights to predict the future, getting closer to consumers, and involving them in company operations through new approaches like branded online communities.
The evolving role of social media in telecoms CX More customers are using online sources like social websites, forums, blogs etc. to share their experience, views, and expectations about products and services. Increasingly, consumers are turning to social media for purchasing decisions. Social media technology adoption has been rapid in the telecoms industry; however, less than 10 per cent of operators believe they have a comprehensive customer experience platform.
Are you using the right social media tools – reviews and forums directly impact brand value and top-line
How do you differentiate real feedback from simply noise?
What are the hidden costs of social media—evaluating the true ROI of integrating new technology?
How can you use social media analytics to innovate products, services and campaigns and translate them into business value?
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
Basics of Social Media / Social Marketing.
basics of building communities, brand advocates, brand ambassadors, when social meets mobile, location based services, contextual marketing, let's get started right now
The evolving role of social media in telecoms CX More customers are using online sources like social websites, forums, blogs etc. to share their experience, views, and expectations about products and services. Increasingly, consumers are turning to social media for purchasing decisions. Social media technology adoption has been rapid in the telecoms industry; however, less than 10 per cent of operators believe they have a comprehensive customer experience platform.
Are you using the right social media tools – reviews and forums directly impact brand value and top-line
How do you differentiate real feedback from simply noise?
What are the hidden costs of social media—evaluating the true ROI of integrating new technology?
How can you use social media analytics to innovate products, services and campaigns and translate them into business value?
Social media activation is a creative approach to how we bring experiences to our target audiences and bring our target audiences into our experiences. In today's digital age, marketers must move beyond the traditional approach and create a valuable, customized social media experience that will engage a brand's key constituents and build lasting relationships.
Larry Weber of W2 Group, Dennis Haugan of T-Mobile and Brian Babineau of Digital Influence Group discuss how effective social media activation can help marketers:
1 - Build a rich brand experience for target audiences
2 - Develop a fluid model for content distribution and sharing
3 - Create new opportunities for engagement through partnerships
4 - Sustain and enhance engagement over time
Basics of Social Media / Social Marketing.
basics of building communities, brand advocates, brand ambassadors, when social meets mobile, location based services, contextual marketing, let's get started right now
The presentation is about how Mashreq bank has constantly evolved as a key player in the Digital engagement space. The presentation highlights key Digital initiatives taken during my tenure at Mashreq.
The Social Consumer: Cashing in on the social graph - MaRS Market InsightsMaRS Discovery District
The shopping experience, both online and offline, has been transformed by social media. The voice of the customer heard through online networks influences their purchase decisions, and new technologies are redesigning in-store shopping. But will social commerce really be a $30 billion global opportunity by 2015?
With less than half of Canadian small- and medium-sized businesses online, and more than 90% of purchases still taking place in bricks-and-mortar stores, is it really necessary to leverage the social graph at this time? Are social networks like Facebook and Pinterest the next wave for e-commerce? Where should marketers and retailers focus their efforts? What role do startups play in the social commerce ecosystem?
Carlos Pallordet from timetric delivered this speech on global best practices in financial services in Singapore in April 2014.
The Digital insurer particularly liked the insurance example of successful social media campaigns, the use of charity t engage with customers and some early adoption of allowing consumer reviews on insurance products and services
The power of ugc turning your happiest customers into brand advocates (4)Katherine Chalhoub
While overly branded content is wearing thin with savvy consumers, it's hard to tune out authentic content generated by raving fans. User Generated Content (UGC) provides authentic information about the brand’s products and services from previous customers. Consider it a modern-day referral – and a way of saving resources, boosting brand credibility and cost-effectively expanding your customer base. With more than 95 million photos and videos shared on Instagram daily (garnering more than 4.2 billion "likes”), it's among the hottest — not to mention most scalable — ways to showcase products, celebrate fans and drive revenue on the web today.
Lithium Get Serious About Online CommunitiesLithium
When it comes to online branded communities, who’s doing it right? Who are today’s biggest winners and losers? Which brands should your customer community strategy emulate and why?
In this deck, we'll unpack the State of Online Branded Communities 2012, ComBlu’s evaluation of over 92 brands and 200 communities. Learn who is providing the most meaningful member experiences, the most integrated brand strategy, and the best engagement practices.
We’ll take a close look at today’s best and worst performers across three pillars of engagement— feedback, advocacy and community—and give you real-world advice for:
1. using customer communities as trusted content hubs.
2. tapping brand advocates to spread influence.
3. measuring the ROI of community engagement.
Today’s consumers want social experiences from web-based communities where they can find more relevant information, easily interact with peers and learn from other firsthand accounts of brand experiences. Join us and learn how your brand can get serious about customer communities.
It Takes a Community to Raise a Brand - by Sean MoffittSean Moffitt
In today's marketplace, it really does take a community, not a cleverly made campaign to raise a brand. Whether its a wiki, fan club, online network or fully fledged brand community, the brands geared for the new business and customer environment are embracing their stakeholders in neat and inventive ways. Inside you\'ll find out the who, how, why and whats of building brand communities, the steps involved and 51 examples of interesting brand community platforms.
2012 OTA Conference - Social Media BootcampJessica Folger
Social media is changing constantly, empowering consumers with travel tools that influence their destination, accommodation and activity decisions. Platforms like Facebook and Pinterest are bringing the experiences of other consumers to the forefront, while mobile and location-based technologies are enabling travelers to make more spontaneous, well-informed plans with minimal hassle.
Join us for an overview of the latest trends in social media, a conversation about opportunities for marketers, and a deep dive into social media’s relevancy to the travel industry.
Social media audience_and_the_arts_an_introduction_v1Antony_Hing
Post GFC social media and social commerce are the new global growth zones.
Rising demand for professional content is coinciding with a surge and acceptance of social commerce. Online consumers are willing to pay for professional content. Midway through 2011 the hot zone is social film entertainment platforms with film and video at the epicentre of social media activity.
Marketers need to convert their messages into film and video friendly formats at professional quality.
Participatory filmmaking will be a feature of social movies. changing the film experience and lead to greater crowdsourcing innovation.
Humans are changing how they shop, live and learn. Gamification provides next generation tools for change. Tablets are spreading the social cloud faster and wider.
Superchcarged word of mouth will determine the success or failure of brands.
Marketing plans must integrate social media because Google has made social content a ranking factor
The social tools for publishing are getting easier by the day with LinkedIn groups being a perfect example.
Those who learn to originate and publish content in a professional way will sail into blue oceans. But even curating and republishing content can be a blue ocean activity.
Not all Audineces are equal: social change agents are the ones to find and engage with earliest.
There are plentiful online resources from trusted authorities like Tom Smith, Susan Lincoln-Rice, Natalie Tran, Brian Solis, Mari Smith, Brian Halligan, Tim Bajaran, James Schramko, Michelle Macphearson and David Rogers.
Get prepared, skilled, practiced and connected
Better yet aim to become a trusted authority in your niche!
How the web changes the organisation of business and the business of organisa...david cushman
Final version of the slides I presented in a keynote for Webciety at CeBIT in Hannover, Germany on March 8, 2012.
You can see the video of me presenting it here: http://webciety.c.nmdn.net/playlist/list.php#entryId=0_yxkxvl4w or go to my blog FasterFuture.blogspot.com and search for CeBIT
The presentation is about how Mashreq bank has constantly evolved as a key player in the Digital engagement space. The presentation highlights key Digital initiatives taken during my tenure at Mashreq.
The Social Consumer: Cashing in on the social graph - MaRS Market InsightsMaRS Discovery District
The shopping experience, both online and offline, has been transformed by social media. The voice of the customer heard through online networks influences their purchase decisions, and new technologies are redesigning in-store shopping. But will social commerce really be a $30 billion global opportunity by 2015?
With less than half of Canadian small- and medium-sized businesses online, and more than 90% of purchases still taking place in bricks-and-mortar stores, is it really necessary to leverage the social graph at this time? Are social networks like Facebook and Pinterest the next wave for e-commerce? Where should marketers and retailers focus their efforts? What role do startups play in the social commerce ecosystem?
Carlos Pallordet from timetric delivered this speech on global best practices in financial services in Singapore in April 2014.
The Digital insurer particularly liked the insurance example of successful social media campaigns, the use of charity t engage with customers and some early adoption of allowing consumer reviews on insurance products and services
The power of ugc turning your happiest customers into brand advocates (4)Katherine Chalhoub
While overly branded content is wearing thin with savvy consumers, it's hard to tune out authentic content generated by raving fans. User Generated Content (UGC) provides authentic information about the brand’s products and services from previous customers. Consider it a modern-day referral – and a way of saving resources, boosting brand credibility and cost-effectively expanding your customer base. With more than 95 million photos and videos shared on Instagram daily (garnering more than 4.2 billion "likes”), it's among the hottest — not to mention most scalable — ways to showcase products, celebrate fans and drive revenue on the web today.
Lithium Get Serious About Online CommunitiesLithium
When it comes to online branded communities, who’s doing it right? Who are today’s biggest winners and losers? Which brands should your customer community strategy emulate and why?
In this deck, we'll unpack the State of Online Branded Communities 2012, ComBlu’s evaluation of over 92 brands and 200 communities. Learn who is providing the most meaningful member experiences, the most integrated brand strategy, and the best engagement practices.
We’ll take a close look at today’s best and worst performers across three pillars of engagement— feedback, advocacy and community—and give you real-world advice for:
1. using customer communities as trusted content hubs.
2. tapping brand advocates to spread influence.
3. measuring the ROI of community engagement.
Today’s consumers want social experiences from web-based communities where they can find more relevant information, easily interact with peers and learn from other firsthand accounts of brand experiences. Join us and learn how your brand can get serious about customer communities.
It Takes a Community to Raise a Brand - by Sean MoffittSean Moffitt
In today's marketplace, it really does take a community, not a cleverly made campaign to raise a brand. Whether its a wiki, fan club, online network or fully fledged brand community, the brands geared for the new business and customer environment are embracing their stakeholders in neat and inventive ways. Inside you\'ll find out the who, how, why and whats of building brand communities, the steps involved and 51 examples of interesting brand community platforms.
2012 OTA Conference - Social Media BootcampJessica Folger
Social media is changing constantly, empowering consumers with travel tools that influence their destination, accommodation and activity decisions. Platforms like Facebook and Pinterest are bringing the experiences of other consumers to the forefront, while mobile and location-based technologies are enabling travelers to make more spontaneous, well-informed plans with minimal hassle.
Join us for an overview of the latest trends in social media, a conversation about opportunities for marketers, and a deep dive into social media’s relevancy to the travel industry.
Social media audience_and_the_arts_an_introduction_v1Antony_Hing
Post GFC social media and social commerce are the new global growth zones.
Rising demand for professional content is coinciding with a surge and acceptance of social commerce. Online consumers are willing to pay for professional content. Midway through 2011 the hot zone is social film entertainment platforms with film and video at the epicentre of social media activity.
Marketers need to convert their messages into film and video friendly formats at professional quality.
Participatory filmmaking will be a feature of social movies. changing the film experience and lead to greater crowdsourcing innovation.
Humans are changing how they shop, live and learn. Gamification provides next generation tools for change. Tablets are spreading the social cloud faster and wider.
Superchcarged word of mouth will determine the success or failure of brands.
Marketing plans must integrate social media because Google has made social content a ranking factor
The social tools for publishing are getting easier by the day with LinkedIn groups being a perfect example.
Those who learn to originate and publish content in a professional way will sail into blue oceans. But even curating and republishing content can be a blue ocean activity.
Not all Audineces are equal: social change agents are the ones to find and engage with earliest.
There are plentiful online resources from trusted authorities like Tom Smith, Susan Lincoln-Rice, Natalie Tran, Brian Solis, Mari Smith, Brian Halligan, Tim Bajaran, James Schramko, Michelle Macphearson and David Rogers.
Get prepared, skilled, practiced and connected
Better yet aim to become a trusted authority in your niche!
How the web changes the organisation of business and the business of organisa...david cushman
Final version of the slides I presented in a keynote for Webciety at CeBIT in Hannover, Germany on March 8, 2012.
You can see the video of me presenting it here: http://webciety.c.nmdn.net/playlist/list.php#entryId=0_yxkxvl4w or go to my blog FasterFuture.blogspot.com and search for CeBIT
Case Study: How StarHub Discovered What Their Consumers Are Talking AboutDarren Choo SlideShare
Developing a social listening strategy to track consumer sentiments & interests
Harvesting valuable consumer insights from social media analytics
Critical success factors & pitfalls to avoid in social media monitoring
Social CRM Seminar 2014
How StarHub Successfully Evolved from Traditional CRM to Social CRM
- From traditional CRM to social CRM – Understanding how the social element has changed business interactions
- Reasons for StarHub’s decision to venture into social CRM
- How StarHub successfully integrated social media into established channels for marketing & customer service
- How StarHub planned & deployed its social CRM strategies
- Aligning social CRM strategy with the customer buying process
- Ensuring that social CRM initiatives are synced with business objectives
Demonstrating the benefits of a Customer Experience strategy & the ROI of cus...Darren Choo SlideShare
CEM Malaysia 2013 seminar
Examining the correlation between customer centricity and return on investment through managing customers’ experience Highlighting the benefits of transitioning to a customer-centric culture and organization
Understanding how to embed customer centricity into your business strategyOvercoming resistance and barriers to the adoption of a customer-centric culture and organizationQuantifying the return on investment from adopting a holistic, customer-centric approach
Discover how StarHub drives customer loyalty and top-line revenue through Gam...Darren Choo SlideShare
Organisations are just realising the positive impact of gamification on improving your connection to your customers by rewarding them for performing desired actions, leading to better overall customer experience and increase NPS.
Learn how StarHub designed gamification into their CEM plan to reward advocates
Defining the goals of your gamification strategy
How has gamification positively impacted StarHub’s ability to respond to comments and feedback on social media?
Learn how to encourage greater adoption
An honest look at how digital and social media can be used to create tangible value for companies, customers and consumers.
Authors:
Magan Arthur & Rob Mallens
With inputs from:
Sumathi Venkitaraman,
Head, Marketing at CustomerXPs Software
www.customerxps.com
Over the last year, we’ve done several customer insights projects for clients using the 'Jobs To Be Done' framework. We’ve done this for companies in management consulting, consumer packaged goods, and apparel. Doing 60-minute interviews with one customer at a time and distilling that information has been some of the most interesting work I’ve done in my career. Here’s how we do it and why it’s worth doing.
Rubinson brand building digital age 9 2014Joel Rubinson
Presentation I gave in Melbourne on “What does marketing success look like in a digital, social, mobile (DSM) age”? Marketers and researchers are playing catch-up ball…marketers are trying to catch up to consumers and researchers are struggling to catch up to the real time needs of marketers. Today, researchers still monitor brand KPIs that mostly come from brand tracking which largely follows the old model…survey-based, backward looking, slow, and continuing to reinforce a TV-first marketing culture. Today, by seeking information and sharing their thoughts via social media, consumers have become part of the media equation and marketers need to adjust their beliefs on how to use media…paid, owned, and earned for brand-building. Researchers need to develop new metrics and ways of harnessing digital and social data to reflect this new worldview. This presentation leverages the marketing and research knowledge that Rubinson Partners, Inc.’s founder has used to consult with some of the world’s leading marketers and has been endorsed by readers sharing these ideas over 8,000 times using social media.
Check out our favorite Modern Marketing materials. Utilize our tips and suggestions to start implementing effective marketing campaigns. At Modernized Mobile, we are committed to enhancing your customer engagement and growing your business. Does your company have a mobile marketing strategy? If not, here's some insight into creating one.
Understanding customer experiences and their journey is the key to survive business completion in the ever-changing marketing landscape. The presentation attempts to explain the customer intelligence signs of insights from the standpoint of situation analysis, human thinking & nature complexity and the advent of innovative technologies. Brands should design customer experience in a way that customer insights can be used as a competitive advantage over other businesses and at the same time can save millions of dollars.
How is Digital Marketing for B2B? What are the considerations to take into account to drive sales in this market? Do we have to treat different the target market than B2C?
In this presentation we will cover the 4 most important stages to drive sales on B2B with Digital Marketing, focusing on the latest trends and technologies.
Digital Business Transformation requires new roles, new responsibilites, new jobs AND convergence of exisiting ones. Which digital developments brings changes for customer centric experiences and requires business innovation for your organization? Discover your role and connect with me to guide you efficienty into profitable business transformation.
Organisations that thrive are putting their customers in the driving seat, delivering greater value and ensuring an easy, delightful customer experience, leading to an expanding and loyal customer base and improved, continuous profits.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
3 Simple Steps To Buy Verified Payoneer Account In 2024SEOSMMEARTH
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
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Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...my Pandit
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.
Shopper insights StarHub
1. How well do you understand
your shoppers?
“Private & Confidential @ 2013 StarHub Ltd – All Rights Reserved”
• The evolution of marketing insights
• Going beyond the traditional ways of
doing research to understand
shoppers
2. Life used to be simpler
• We can explain purchase
decisions and test ad
effectiveness via long
questionnaires, complex models
and focus groups
• We can predict what
customers want and what ads
they like by asking them
directly what they want and
like
3. • We have fat budgets
• We take pride in respondent
anonymity,
representativeness, long turn
around time, long
questionnaires, big samples
complex modelling and thick
reports
Life used to be simpler
• Market Research is
the answer
4. Seismic changes in Marketing Insights World
• Research ROI is questioned
New Clients
• Pragmatic, fast, cost effective and
good-enough insights are more
important than statistically sound
and late survey results
• Suddenly, users and ad agencies
themselves are using DIY tools like
SurveyMonkey and conducting their
own on-ground interviews
• Attention span has waned
5. Seismic changes in Marketing Insights World
New Respondents
• Patience has plunged as
people are multi-tasking and
doing things during micro-time
on the go
• People are increasingly
preferring to communicate via
machines and not face-to-face
• Traditional respondents
are becoming extinct
6. Seismic changes in Marketing Insights World
• We are living in a world where
information is no longer rare, but
are readily available in real time
New Social Media
• MR budgets are competing with
efficient social/digital M&P
budgets
• Wisdom of the crowd turns out
to be better than selected
respondents
7. Seismic changes in Marketing Insights World
New Social Media
• We are living in a long
tail world
• We are not living in a world where
minority sentiments are not
important
• Anonymity is an outmoded
concept. Customers want
company to engage them as much
as they want to engage and be
recognised by the company
8. Seismic changes in Marketing Insights World
• Traditional research has problems
measuring emotions, which turns
out to be the main driver of
brand choice
• Now we know nobody thinks
through a long list of attributes
and rate them before they make
decisionsNew Knowledge
• Turns out that people are not
very good at telling you why
they do what they do, what
they think or how they feel
9. Seismic changes in Marketing Insights World
• Specialised firms from business
consultancies, datamining, UX
firms, experience design firms,
real time feedback systems and
social media reporting, reduce
the relevance of MR
New alternatives
• Traditional MR Segmentation
is giving way to Self
Segmentation and Big Data
Micro-Segments
10. Seismic changes in Marketing Insights World
• Proliferation of smart phones and
broadband change the way people
buy
• Zero Moment of Truth limits
the usefulness of a laboratory
style research
New ZMOT
26. Let your MR do more
Predict the future
Use Mobile to reach
respondents
Helicopter strategic
approach to issue
Create a panel of
consumer advocates &
advisors
Conduct war gaming
Get out and be close to
consumers, DIY
Analytics & Datamining
Elevate importance of
insights behind
everything that we do
Get them involved in
operations such as
advocacy management
Social media is the new
key in understanding
consumers; get them
on board
Editor's Notes
Good morning everyone. My name is Darren Choo. I have been with the company for 13 years in different capacities, ranging from market research, analytics, campaign management, customer lifecycle management, churn management and lately social CRM.
Out social media journey started many years ago. We have our social media listening in place, we have both Facebook and Twitter customer social care and we mastered the art of social media crisis management. Last year, I started to chair a social media task force within StarHub, with representatives from different departments, ranging from HR, Corp Comms, Marketing, Customer Service and various product groups. We met to share best practices and jointly evaluate vendors together.
Out social media journey started many years ago. We have our social media listening in place, we have both Facebook and Twitter customer social care and we mastered the art of social media crisis management. Last year, I started to chair a social media task force within StarHub, with representatives from different departments, ranging from HR, Corp Comms, Marketing, Customer Service and various product groups. We met to share best practices and jointly evaluate vendors together.
Out social media journey started many years ago. We have our social media listening in place, we have both Facebook and Twitter customer social care and we mastered the art of social media crisis management. Last year, I started to chair a social media task force within StarHub, with representatives from different departments, ranging from HR, Corp Comms, Marketing, Customer Service and various product groups. We met to share best practices and jointly evaluate vendors together.
Out social media journey started many years ago. We have our social media listening in place, we have both Facebook and Twitter customer social care and we mastered the art of social media crisis management. Last year, I started to chair a social media task force within StarHub, with representatives from different departments, ranging from HR, Corp Comms, Marketing, Customer Service and various product groups. We met to share best practices and jointly evaluate vendors together.
Out social media journey started many years ago. We have our social media listening in place, we have both Facebook and Twitter customer social care and we mastered the art of social media crisis management. Last year, I started to chair a social media task force within StarHub, with representatives from different departments, ranging from HR, Corp Comms, Marketing, Customer Service and various product groups. We met to share best practices and jointly evaluate vendors together.
Out social media journey started many years ago. We have our social media listening in place, we have both Facebook and Twitter customer social care and we mastered the art of social media crisis management. Last year, I started to chair a social media task force within StarHub, with representatives from different departments, ranging from HR, Corp Comms, Marketing, Customer Service and various product groups. We met to share best practices and jointly evaluate vendors together.
Out social media journey started many years ago. We have our social media listening in place, we have both Facebook and Twitter customer social care and we mastered the art of social media crisis management. Last year, I started to chair a social media task force within StarHub, with representatives from different departments, ranging from HR, Corp Comms, Marketing, Customer Service and various product groups. We met to share best practices and jointly evaluate vendors together.
Out social media journey started many years ago. We have our social media listening in place, we have both Facebook and Twitter customer social care and we mastered the art of social media crisis management. Last year, I started to chair a social media task force within StarHub, with representatives from different departments, ranging from HR, Corp Comms, Marketing, Customer Service and various product groups. We met to share best practices and jointly evaluate vendors together.
Out social media journey started many years ago. We have our social media listening in place, we have both Facebook and Twitter customer social care and we mastered the art of social media crisis management. Last year, I started to chair a social media task force within StarHub, with representatives from different departments, ranging from HR, Corp Comms, Marketing, Customer Service and various product groups. We met to share best practices and jointly evaluate vendors together.
Out social media journey started many years ago. We have our social media listening in place, we have both Facebook and Twitter customer social care and we mastered the art of social media crisis management. Last year, I started to chair a social media task force within StarHub, with representatives from different departments, ranging from HR, Corp Comms, Marketing, Customer Service and various product groups. We met to share best practices and jointly evaluate vendors together.