Social listening for pms for pcamp

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The document discusses social listening strategies for product managers. It recommends that product managers listen to existing user communities on forums, suggestion boards, and groups. It also recommends listening on social media like blogs, Twitter and Facebook. Specific examples are provided like Yahoo Mail monitoring Yahoo Groups and LinkedIn. Metrics like feedback, new customers and engaged influencers can help product managers streamline social listening on channels like Tweetbytes. Global product listening using user groups is also discussed.

Business

Social Listening for Product Managers SudhaJamthe, PayPal/Ebay @sujamthe Stephanie Shum, Yahoo @stephshum Van Riper, Google @vanriper

Why Social is a channel for Product Managers? @stephshum @sujamthe @vanriper #SVPcamp

Grassroots Movement of Tech customers helping each other @stephshum @sujamthe @vanriper #SVPcamp

Grassroots Movement of Non-Tech Customers @stephshum @sujamthe @vanriper #SVPcamp

What is social listening? 1. Listen to your existing base Forums, suggestion board, webinars/chats, Yahoo! Groups, Google Groups, LinkedIn Groups 2. Listen on social channels On blogs, Twitter, Facebook 3. Global product listening using user groups @stephshum @sujamthe @vanriper #SVPcamp

Listen to your existing baseForums, suggestion board, webinars/chats, Yahoo! Groups, Google Groups, LinkedIn Groups Stephanie Shum, PM Yahoo Mail @stephshum @sujamthe @vanriper #SVPcamp

Yahoo Group for Y! Mail @stephshum @sujamthe @vanriper #SVPcamp

Linkedin for Mobile Group @stephshum @sujamthe @vanriper #SVPcamp

Yahoo SuggestionsHow you listen to your existing base of enthusiasts @stephshum @sujamthe @vanriper #SVPcamp

Listen on social channelsblogs, Twitter, Facebook Sudha Jamthe @sujamthe @stephshum @sujamthe @vanriper #SVPcamp

Social Media for market analysis of features @stephshum @sujamthe @vanriper #SVPcamp

Social Channels Monitoring & Listening @stephshum @sujamthe @vanriper #SVPcamp

Streamlining social listeningPayPal does #Tweetbytes on a product topic Tweetbytes are Twitter chats A PM and a Customer chat Metrics: # of feedbacks # of new engaged customers # of influencers engaged Testing phase across multiple products eg @paypalx and @ebaydev @stephshum @sujamthe @vanriper #SVPcamp

Global product listening using user groups Van Riper, Google @vanriper @stephshum @sujamthe @vanriper #SVPcamp

Global product listening using user groups @stephshum @sujamthe @vanriper #SVPcamp

Open Q&A Challenges of social transparent listening Identifying influencers Separate noise Scaling the listening Internal challenges for PM teams to listen using social channels @stephshum @sujamthe @vanriper #SVPcamp

The document discusses the author's use of social media for her new small business. She uses forums, Facebook, Twitter, LinkedIn, and Slideshare to gain exposure and build her status as an expert in her field. The author recommends engaging with others on social media consistently yet simply, checking sites like LinkedIn daily and Twitter a few times per day. She also provides tips like engaging in conversations, having a strategy or goal, and observing social etiquette.

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E-Commerce: the process of buying, selling, or exchanging products, services, and information through computer networks.It ranges from businesses receiving orders via their website through to automated systems to control the supply chain from the initial customer contact right through to management of suppliers.E Commerce stands for electronic commerce and caters to trading in goods and services through the electronic medium such as internet, mobile or any other computer network. It involves the use of Information and Communication Technology (ICT) and Electronic Funds Transfer (EFT) in making commerce between consumers and organizations, organization and organization or consumer and consumer. With the growing use of internet worldwide, Electronic Data Interchange (EDI) has also increased in humungous amounts and so has flourished e-commerce with the prolific virtual internet bazaar inside the digital world which is righty termed as e-malls. We now have access to almost every knick-knack of our daily lives at competitive prices on the internet. No matter one is educated or illiterate, an urbane or a countryman, in India or in U.K; all you need is an internet connection and a green bank account. With e-commerce then, you can buy almost anything you wish for without actually touching the product physically and inquiring the salesman n number of times before placing the final order. Here is a beautiful picture depicting how has human life evolved to adapt to the digital world and hence trading over the internet. As seen, from pizza and potted plant to pair of shoes, we have everything on sale on the internet available in tempting offers..!! Snapdeal.com, Amazon, eBay, Naaptol ,Myntra, etc are some of the most popular e-commerce websites.By the help of the flexibility offered by computernetworks and the availability of the Internet, E-commercedevelops on traditional commerce.E-commerce createsnew opportunities for performing profitable activitiesonline. It promotes easier cooperation between differentgroups: businesses sharing information to improvecustomer relations; companies working together to designand build new products/services; or multinationalcompany sharing information for a major marketingcampaign.A while back, e commerce referred to any type of business conducted over the Internet. The meaning of the phrase has changed though, and now it means selling an actual product (hard goods) online. This is different from selling a service, such as article writing.

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Workgroups can struggle with remembering past projects and sharing this information with other groups in the organization. In a case study of the deployment of MediaWiki as a publishing tool for building organizational memory, group members' motivation to document past projects increased. A browsable collection of past projects allows for discovery of past work, reputation management, and development of transactive memory within the workgroup. The "anyone can edit" feature, frequently touted as the main benefit of wikis, had both benefits and drawbacks in this implementation. Group members do not feel comfortable making substantial edits to others' content but do occasionally use the wiki to coauthor content and also categorize and link to others' content and fix typos, particularly when asked to help.

Game Design 2 (2013): Lecture 5 - Game UI Prototyping

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1) Wireframes are visual representations of interfaces used to communicate structure, content, hierarchy, functionality, and behavior to help formalize and test interface design ideas. 2) Paper prototyping allows designers to create inexpensive mockups of interfaces to identify problems and test usability by modeling different interface states that can be handed to users. 3) Usability testing with paper prototypes involves presenting users with paper "screens" and having them perform tasks while designers observe, take notes, and identify required changes based on user feedback and confusion points.

Social Media Training with CARD – Collaborating Agencies Responding to Disasters

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The document provides guidance on using social media to communicate goals and strategies. It discusses using Twitter to build presence and inform followers, using Facebook to build a fan base and engage audiences, and using LinkedIn to integrate professional networks. It emphasizes listening first before contributing on social media and making strategic use of tools like videos, photos and metrics to maximize impact.

Hands-On Social Media Strategy

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Social Media For Market Research 02 2010b

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The document discusses how businesses can use social media for market research purposes. It outlines several ways to listen to conversations on social media, including using Google Alerts, Twitter searches, blogs and forums. It also recommends participating in social media by connecting with others, adding value through comments and questions, and sharing content. Metrics and analytics tools are mentioned for measuring the effectiveness of social media marketing campaigns.

A New Breed of Activism

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The document discusses new forms of online activism and how to effectively utilize various social media platforms for activism purposes. It outlines traditional forms of activism like protests versus new online methods like hacktivism, online petitions and campaigns. It then provides guidance on how to use key platforms like Facebook, Twitter, YouTube and blogs to raise awareness, organize supporters and take action on social issues. The document encourages building online communities and networks through these tools to engage in collaborative online activism.

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This document discusses how social media can be used by hotels and other organizations. It begins with a brief history of social media and defines it. It then discusses the top reasons to engage in social media, including that many users are on social media platforms and spend significant time on them. The document emphasizes that social media should not just be treated as a marketing channel, but used for customer service, PR, thought leadership, and loyalty building as well. It provides examples of how social media can be used along the customer life cycle and employee life cycle. Finally, it discusses specific social media platforms and tools that can be used, such as Facebook, blogs, microblogging, and productivity apps.

Social media and online video for mere mortals

Rich Dietz

You’ve heard of Facebook, Twitter, and YouTube, but how do you put them to work for your organization? With so many options, where do you start and how do you engage your supporters in these new arenas? Join us for an interactive workshop designed to kick start your social media and online video campaigns and allow you to connect effectively with supports and donors alike. You will learn about a variety of innovative strategies that utilize best-of-breed tools to help you improve constituent outreach, raise more money, and operate more efficiently.

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The document outlines a 120 minute presentation by Kia Jarmon on using Twitter effectively for nonprofits, providing tips on listening, engaging, and measuring engagement through hashtags, lists, retweeting and analytics; it encourages participants to practice tweeting using relevant hashtags and engaging with their community on Twitter. The presentation establishes ground rules for participation and asks attendees what further information or assistance they need regarding using Twitter.

Twitter For Business

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This document provides an overview of how to use Twitter for business purposes. It discusses signing up for Twitter and creating a profile, why businesses should use Twitter to connect with customers and monitor conversations, how to find relevant people and organizations to follow, best practices for engaging on Twitter, and examples of how some businesses like Zappos and political movements have successfully used Twitter.

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