This document discusses social innovation and how to approach it. It defines innovation as creativity combined with execution. Some key aspects of innovators are that they generate many ideas, are willing to take risks, can collaborate, and see projects through to completion. The document encourages shifting focus from innovations in specific fields to innovations that can help problems in areas like poverty, health, education, and sustainability. It provides tips for social innovators such as looking for grassroots innovations, trying different environments, keeping working on problems, and building on previous ideas. The overall message is about harnessing creativity to develop innovations that can create positive social change.