Innovation is the creation and implementation of new products, processes, or services to improve efficiency and competitiveness. Innovation is important for organizations to succeed and brings value, but is difficult because most people only innovate out of necessity, not as a pastime. For innovation to occur, organizations need passionate people who are willing to drive change, as innovation requires collaborative efforts. Anyone can be an innovator if they have a creative mindset, desire to solve challenges, and courage to think differently. Failure is to be expected in innovation as it involves learning through iterations; innovators should learn from mistakes and continue improving.