Topics of Technoprenuer repot

1. TECHNOPRENEURSHIP

2. Technopreneurship
- it is the combination of technology and
entrepreneurship, thrives on the principles
of creativity and innovation.

3. Creativity vs Innovation

4. CREATIVITY
- it is the bedrock of innovation, embodies the
process of generating novel ideas, concepts, and
solutions. It transcends conventional boundaries,
fostering the birth of unconventional perspectives
and groundbreaking inventions.

5. CREATIVITY
- It is the ability to develop new ideas and
to discover new ways of looking at
problems andopportunities.

6. Types of Creativity

7. ◼ Deliberate and Cognitive Creativity
◼ Deliberate And Emotional Creativity
◼ Spontaneous and Cognitive Creativity
◼ Spontaneous And Emotional Creativity

8. People who possess deliberate and cognitive
characteristics are purposeful. They have agreat
amount of knowledge about a particular subject
and combine their skills andcapabilities to
prepare a course of action to achieve something.
Deliberate and Cognitive Creativity

9. People who are categorized as deliberate and
emotional let their work influenced by theirstate
of emotions. These types of creative people are
very emotional and sensitive innature. These
individuals prefer relatively quiet and personal
time to reflect and they usually have a habit of
diary writing.
Deliberate And Emotional Creativity

10. There are times when you spend a long time to
crack a problem but can’t think of any
solution.
Spontaneous and Cognitive Creativity

11. For example, when you want to make a schedule
for a month to get a job done,
but you can’t seem to think of any possible way
and when you are watching television
and having your relaxed time and suddenly you
think of a solution and everything falls inplace.
Spontaneous and Cognitive Creativity

12. Spontaneous and emotional creativity takes
place in the “amygdala” part of the human
brain.
Spontaneous And Emotional Creativity

13. Amygdala is responsible for all emotional type of
thinking in the human brain.Spontaneous ideas
and creativity happen when conscious and
Prefrontal brain is resting.This type of creativity is
mostly found in a great artist such as musicians,
painters, and writersetc.
Spontaneous And Emotional Creativity

14. CREATIVE PROCESS

15. Successful creations are preceded by
investigation and information gathering. It can
beachieved by gathering information from
journals, attending meeting, seminars etc
Preparation

16. Creative person allows their sub consciousness
mind to dwell over tremendous amount ofideas
and information accumulated during the
preparation phase
Incubation

17. This is the moment when the person is able to
locate solution to their problems. Generally
inmost of the cases ideas comes to person in
incremental way. The person improves
onsolution slowly and steadily
Insight

18. This phase is regarded as the most emotional
trying part, when one feels uncertain
andinsecure and thinks about reaction of other
people. The individual then evaluates
whetherthe insight is worth the pursuit
Evaluation

19. The implementation of an idea or solution in the
creative process model is when anindividual
begins the process of transforming his/her
thoughts into a final product. This is themost
difficult step of creativity endeavor and requires
great self-discipline, dedication andperseverance
Elaboration

20. Barriers to Creativity

21. People just get used to doing a particular work in
customized manner and they are just opposed to
any new idea or change
Resistance to change

22. Organizational managers from top to bottom are
just opposed to giving initiative to their
subordinates fearing that it will undermine their
authority
Lack of initiative

23. A free and open environment provides members
an opportunity to interact with members of their
own and other groups
Restriction on interaction

24. Many new ideas may go wrong or prove
impractical. Whenever creative work is to
beundertaken the possibility of success or failure
is always there
Fear of something going wrong

25. ◼ Failure to recognize or reward creativity acts
as demotivating factor.
◼ Hard work put in by creative people must be
compensated with adequate financial
andnon-financial rewards.
Lack of recognition

26. Creativity demands sufficient availability of
resources. Absence of adequate resourcesmay
dampen the spirit of creativity
Resource constraints

27. Innovation

28. • It is the ability to apply creative solutions to
those problems and opportunities in order to
enhance people’s lives or to enrich society.
• It is the implementation of new ideas at the
individual, group or organizational level
Innovation

29. ◼ Invention
◼ Extension
◼ Duplication
◼ Synthesis

30. Described as the creation of a new product,
service or process. It is something that has
notbeen tried before
Invention

31. The expansion of an existing product,
service or process. This would mean that
theentrepreneur takes an existing idea and
applies it differently
Extension

32. Copying (replicating) an existing product or
service and then adding the
entrepreneursown creative touch in order
to improve it
Duplication

33. A combination of more than one existing
products or services in to a new product
orservice. This means that several different
ideas are combined in to one new product
orservice
Synthesis

34. The Innovation
Processes

35. Carefully identifying the product or service
features, design as well as the resources
that willbe needed.
Analytical Planning

36. Obtaining the required resources,
materials, technology, human or capital
resources
Resource Organization

37. Applying the resources in order to
accomplish the plans
Implementation

38. The provision of value to customers, reward
to employees, revenues to investors
andsatisfaction for founders
Commercial Application

39. 5 MYTHS OF INNOVATION
◼ Innovation is planned and predictable.
◼ Technical specifications should be thoroughly
prepared in advance.
◼ Creativity relies on dreams and blue-sky ideas.
◼ Big projects will develop better innovations than
smaller ones.
◼ Technology is the driving force of innovation and
success

40. INNOVATION & VALUE
PROPOSITION

41. INNOVATION
o means that your value
proposition offers
something new, different,
or better than the existing
alternatives
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42. VALUE PROPOSITION
• Defines the benefits your
company's products and services
offer to the customer.
• It tells customers about a product
or service’s unique benefits and
value. It defines the problem the
product or service solves, the
advantages it offers, and why it
stands out from its competitors.
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43. REMEMBER!!!
Value Proposition statement
should consist:
1. What your product/service is
2. The target costumer
3. The value you provide them
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44. 1. UNDERSTANDING THE IMPORTANCE OF
VALUE PROPOSITION
o Crafting a compelling value
proposition is a critical element of
any successful business strategy.
o Communicates unique benefits
and value that a product or service
provides to its customers and
differentiates it from competitors.
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45. •Target Audience
•Problem
•Unique Benefits
•Differentiation
•Proof
3. Crafting a Value
Proposition
• Identify the target audience
• Research the competition
• Define the problem
• Highlight unique benefits
• Refine the messaging
• Test and refine
• Implement and evaluate
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2. Elements of a Compelling
Value Proposition

46. EXAMPLES OF STRONG VALUE
PROPOSITIONS
• Nike: “To bring inspiration and innovation to
every athlete in the world.”
• Coca-Cola: “To refresh the world…in body, mind,
and spirit. To inspire moments of optimism and
happiness…To create value and make a
difference.”
• FedEx: “The world on time.”
• Amazon: “Earth’s most customer-centric
company. When we say we want to be the
world’s most customer-centric company, we
want to make it true in every way possible.”
• Google: “To organize the world’s information
and make it universally accessible and useful.”
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47. 4. OPTIMIZING YOUR VALUE
PROPOSITION FOR SEARCH ENGINES
• Use relevant keywords
• Be concise
• Use Meta descriptions
• Use schema markup
• Monitor and adjust
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NOTE!!!
BY MAKING A COMPELLING VALUE PROPOSITION THAT SPEAKS TO ITS TARGET
AUDIENCE, A BUSINESS CAN STAND OUT FROM ITS COMPETITORS AND IMPROVE
ITS ONLINE VISIBILITY AND RANKING. SO, IT IS IMPORTANT TO ENSURE YOUR
VALUE PROPOSITION IS OPTIMIZED FOR SEARCH ENGINES TO GET MORE
ORGANIC TRAFFIC AND IMPROVE YOUR ONLINE PRESENCE.
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49. THANK YOU!
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50. 11

51. IPR, Patents and
Legal Issues
Dunhill Mar Louise Leal BSIT 4 A

52. IPR, PATENTS AND LEGAL ISSUES
● IPR (Intellectual Property Rights) are fundamental to technopreneurship, especially
when it comes to patents and legal issues.
● IPR is a legal framework that protects creations of the mind, like inventions, artistic
works, designs, and symbols.
● It grants the creator exclusive rights for a certain period, allowing them to control how
their creation is used and benefit from it commercially

53. Patents
● A patent is a specific type of IPR that protects an invention, novel and useful process,
or machine.
● It grants the patent holder the exclusive right to make, use, sell, import, or offer the
invention for sale for a limited period (typically 20 years).
● This protection incentivizes innovation by ensuring inventors can profit from their
creations.

54. Legal Issues for Technopreneurs
● IPR Infringement: Someone using your patented invention without permission can
lead to legal action.
● Copyright Issues: Using code, creative content, or designs protected by copyright
without permission can also result in legal trouble.
● Trade Secret Misappropriation: If someone steals your confidential business
information, like a unique formula or process, you might have legal recourse

55. how IPR helps technopreneurs
● Protects your innovative product or service: A patent prevents competitors from
copying your core idea and stealing your market advantage.
● Attracts investors: Investors are more likely to back ventures with strong IPR
protection, as it reduces the risk of imitation
● Provides leverage for partnerships: You can license your patented technology to
other companies for additional revenue.

56. Things to Consider:
● Patent Application Process: Patenting an invention can be complex and expensive.
Consulting a patent attorney is recommended.
● Global IPR Laws: IPR laws vary by country. Consider international protection if you
plan to market your product globally
● Maintaining IPR: Patents and some other forms of IPR have expiration dates. You may
need to renew them to maintain protection

74. TYPES AND
PRINCIPLE OF
INNOVATION

75. WHAT IS INNOVATION
Innovation refers to the process
of creating new or improved ways
of doing business. It encompasses
a wide range of changes, from
novel marketing tactics to altered
workflows and brand-new
products
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76. THE 4 MAIN
TYPES OF
INNOVATION

77. INCREMENTAL
INNOVATION
This refers to improving existing
technology in an existing market.
Apple gradually adding new features
to its iPhones is an example of
incremental innovation. Incremental
innovation is a low-risk strategy, as the
business already knows both the
technology and the market well.

78. ARCHITECTURAL INNOVATION
•Architectural innovation occurs
when a business expands existing
technology into a new market. An
example of architectural innovation
is Uber’s expansion into the food
delivery market with Uber Eats.
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79. DISRUPTIVE
INNOVATION
Applying new
technologies,
processes, or
business models to
existing industries.

80. EXAMPLE OF DISRUPTIVE INNOVATION
• The Disruptive Innovation of Facebook
Facebook, a prime example of disruptive innovation, has revolutionized global
communication. Created by Mark Zuckerberg, Facebook initially aimed to simplify online
connections among college students. However, its impact exceeded expectations,
transcending the boundaries of the Harvard campus. Today, Facebook stands as the
world’s most popular social media platform, boasting over 1 billion active users. Its
influence is evident as over 50% of adults check their Facebook accounts first thing in the
morning. With its diverse range of social media platforms, Facebook has fundamentally
changed the way people interact and connect worldwide, leaving a lasting impact on the
digital landscape
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81. RADICAL INNOVATION
is the main type of innovation that
involves the integration of groundbreaking
technology and novel business approaches,
surpassing the scope of incremental
innovation and disruptive innovation.
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82. EXAMPLE OF RADICAL INNOVATION
• Apple Inc.
Apple stands as an iconic figure in the personal computer
revolution. The Apple II, introduced in 1977, marked a
significant milestone as one of the earliest successful mass-
produced microcomputers. However, it was the release of the
Macintosh in 1984, featuring a graphical user interface and a
mouse, that played a crucial role in driving the widespread
adoption of personal computers.
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83. PRINCIPLES OF INNOVATION:
Drucker formulated "Principles of Innovation" which consisted of the following:
1. Analyze the Sources of Innovation for Opportunities
2. Determine Customer Needs, Wants and Expectations
3. Innovation Should Be Simple and Focused
4. Innovation Should Start Small
5. Innovation Should Aim at Leadership
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84. THANK YOU
Harvey Joshua S. Catingub