Presented to the Texas Hospital Association in June 2009. .Covers the basics of social media and its application to business, and details the metrics that are available for tracking performance. Based on my book "Social Media Marketing: An Hour a Day."
Presented to the Texas Hospital Association in June 2009. .Covers the basics of social media and its application to business, and details the metrics that are available for tracking performance. Based on my book "Social Media Marketing: An Hour a Day."
'Sales & marketing transformation' for Randstad - CircleB2B Marketing
Qualitative research undertaken by Circle enabled Randstad to develop a radical different approach to this business, leading to a substantial increase in turnover, profitability and market share over a 12 month period.
In the past Randstad had focussed on the provision of traditional HR services (such as payroll and timesheet management) to the university sector. At a time of budget cuts in the university sector, insights developed by Circle identified the potential for a much broader outsourced proposition that focussed on student welfare and pastoral care.
The result? Randstad fully embraced the findings and repositioned the business, developed an entirely new offer and a radically different engagement style.
David Willan and Victoria Short will demonstrate how detailed insights and a deep understanding of client needs has led to a complete transformation of this business.
I explore my journey of discovering Visual Storytelling and Data visualization. I look at how social media has provided building blocks to create new and exciting experience.
Presentation at Tourism Industry and Education Symposium
March 5-7, 2009 in Jyväskylä, Finland
Innovative and Sustainable Products in the Tourism and Hospitality Business
http://www.jamk.fi/english/research/internationalevents/tie2009/mainpage
Your Brand Studio-Personal Branding WorkshopJoshua Rozario
Your Brand Studio is India's First and Only, One of its Kinds - Experiential Personal Branding Workshop that equips you with the tools that help you Discover and Communicate Your Brand. Join us on August 4th, 2012 (Saturday) in Chennai. Register Here : http://www.yourbrandstudio.com/registerhome.php
Business Acumen for Artists 2011 - Concretising your ProjectElaine Rumboll
A copy of the talk give to the Business Acumen for Artists students at UCT GSB last night on putting a stake in the ground, choosing a project and some lenses to see its perceived value through. Also content on strategic network analysis.
Dynamic Learning Maps: Geography Curriculum, skills and careersSimon Cotterill
Presentation including overview of a project to evaluate use of Dynamic Learning Maps in Geography at Newcastle University. Excludes the live demonstration but does include early formative evaluation.
'Sales & marketing transformation' for Randstad - CircleB2B Marketing
Qualitative research undertaken by Circle enabled Randstad to develop a radical different approach to this business, leading to a substantial increase in turnover, profitability and market share over a 12 month period.
In the past Randstad had focussed on the provision of traditional HR services (such as payroll and timesheet management) to the university sector. At a time of budget cuts in the university sector, insights developed by Circle identified the potential for a much broader outsourced proposition that focussed on student welfare and pastoral care.
The result? Randstad fully embraced the findings and repositioned the business, developed an entirely new offer and a radically different engagement style.
David Willan and Victoria Short will demonstrate how detailed insights and a deep understanding of client needs has led to a complete transformation of this business.
I explore my journey of discovering Visual Storytelling and Data visualization. I look at how social media has provided building blocks to create new and exciting experience.
Presentation at Tourism Industry and Education Symposium
March 5-7, 2009 in Jyväskylä, Finland
Innovative and Sustainable Products in the Tourism and Hospitality Business
http://www.jamk.fi/english/research/internationalevents/tie2009/mainpage
Your Brand Studio-Personal Branding WorkshopJoshua Rozario
Your Brand Studio is India's First and Only, One of its Kinds - Experiential Personal Branding Workshop that equips you with the tools that help you Discover and Communicate Your Brand. Join us on August 4th, 2012 (Saturday) in Chennai. Register Here : http://www.yourbrandstudio.com/registerhome.php
Business Acumen for Artists 2011 - Concretising your ProjectElaine Rumboll
A copy of the talk give to the Business Acumen for Artists students at UCT GSB last night on putting a stake in the ground, choosing a project and some lenses to see its perceived value through. Also content on strategic network analysis.
Dynamic Learning Maps: Geography Curriculum, skills and careersSimon Cotterill
Presentation including overview of a project to evaluate use of Dynamic Learning Maps in Geography at Newcastle University. Excludes the live demonstration but does include early formative evaluation.
This presentation is an introduction to my Phd topic, for the Liveable CIty Mini-conference in Birmingham.
(At some point I will add a longer description)
Drawing Futures Together. Diagrams for the Design of Scenarios of Liveable Ci...serena pollastri
Presentation for RSD3 symposium - October 2014, AHO Oslo.
Proceedings will soon be available here: http://systemic-design.net/
Abstract:
This work introduces an ongoing research project that seeks to develop appropriate visual techniques for the design of future scenarios that are able to capture interdependencies within and across different systems. These design methods are being explored as part of a wider research on the future of cities and sustainable urban living.
The issue of cities as complex systems has been explored by a considerable amount of literature, across different disciplines (for example, Simmel, 1971; Lynch, 1960; Jacobs, 1992; Abrams and Hall, 2004). Cities are not only defined by buildings and infrastructure, but also by the material and immaterial flows generated by the activities that take place in the urban environment, as well as the personal experience of its inhabitants
Environmental, social, and economic challenges call for actions of radical interventions in modern urban areas. In order to be truly sustainable these actions must be collaboratively developed in trans-disciplinary sessions. Here, people from various backgrounds and with different interests explore alternative solutions, find a common ground and plan concrete actions towards a desirable future (Holman et al., 2007).
One of the challenges of this approach is to find effective ways to visualize how individual solutions impact on the context in which they are implemented, and how they relate to each other. There is a need to develop “means for drawing things together” (Bruno Latour, 2008), a common language to describe complexity and allow hidden interdependencies to emerge. The field of information visualization is rich with examples of how diagrams can be used to describe a complex matter by focusing primarily on the relations between different sets of qualitative and quantitative data. Drawing on Deleuze philosophical interpretation, Scagnetti (2007) describes diagrams as “operating devices able to reveal weak links among the elements of the system, and to show the driving forces that can facilitate (or hinder) a design intervention.” In this context diagrams are processes rather than finished products: they are working tools for design and decision making.
This paper describes how this diagrammatic approach to city visualization is being adopted in different case studies, and as part of the Liveable Cities project.
Liveable Cities is an interdisciplinary research project that aims to develop a method of designing and engineering low-carbon, resource-secure UK cities that do not compromise on individual and collective wellbeing. Different areas of the project are investigated by research teams at Lancaster University, University of Southampton, UCL, and Birmingham University, with the help of expert panelists, partners and potential users of future services. Great impo
This presentation was given during the Visual Conversations On Urban Futures - Designing Tamara Workshop, part of the "Musing Inside...Systems" event at the BA in Interior and Spatial Design at Chelsea College of Art (London).
It includes an introduction, the instructions for the activities, and a final presentation to reflect on the purpose of the workshop.
More information, photos, and a video of the workshop here: http://seremiru.com/designing-tamara/
This is a presentation I made to explain what the Future envisioning breakfasts are, and what we are trying to achieve.
We are trying to develope a specific methodology to incentivize a thinking process that will allow participants to think about different visions of the future in terms of the main elements of their sector and their requirements from the urban environment.
The brainstorm will help our team to collect ideas on tools and methods to use with participants.
This activities are a part of the Liveable Cities project.
For further information: http://liveablecities.org.uk/
Find out how BC's Ministry of Justice approached practical reform and access to justice through designing and delivering better services, for citizens, partners, and professionals alike. Learn how the participatory and experimental methods of service design are being used across BC's Courts in a number of projects to improve experiences and deliver on timely and balanced justice, changing minds and attitudes along the way.
Service Transformation and Service DesignJess McMullin
Transformation requires dealing with complexity and having a whole systems and whole organization view. This talk outlines some perspectives and tools for tackling complexity in transformation, and shares the Situ Service Architecture Framework. Service Architecture offers a transformation framework for organizations that need to innovate for customer experience improvement.
Talk at SDN Canada In Flux conference on Dec 1, 2016 in Toronto.
visualization tools for service design. this is a presentation for a lecture during the Shanghai and Wuxi Service Design JAM. http://www.globalservicejam.org/
This workshop examines conceptual frameworks and practical strategies for scaling social ventures based on a decade of work in the GSBI. It addresses four key analytical tools--market imperfections, disruptive innovation design, scalable business models, and investment readiness with examples from the GSBI.
On Open Business @ EDUfashion conference - Ljubljana 02/06/2011Massimo Menichinelli
http://www.edufashion.org/news_archive-201104-eng.html
While Open Source software has already developed viable business models and markets, other Open projects are still trying to define their best practices. Open Hardware, Open Design, Fab Labs, Hackerspaces and DIY Craft projects already show some emergent models and markets that can be explored and developed further.
It is strategic for Open or DIY designers to consider the specific business models and markets available for their projects, in order to run them in a sustainable way, both right now and in the possible future scenarios we can help evolve through collective collaboration.
Which are the possible business models for Open projects like Open Design and Open Hardware? And what about running a Fab Lab or a similar place? Which strategies can we adopt in order to have successful DIY
Craft projects? People that want to organize collaborative spaces or companies need to think about how to run their business in a sustainable way, but even single or groups of Open Designers could get more insights for their project if they discover the possible business models. Let's have a look at the existing markets, the common business models and the possible future scenarios.
The shift to the knowledge era is driving the need for new tools for management. This workshop helped participants talk about these new tools and how the shift has affected their own work. See blog post to see some of the outcomes of the workshop http://www.i-capitaladvisors.com/2010/02/02/thoughts-on-the-shift-to-the-knowledge-economy/
This is the presentation I delivered at the First International Workshop on the Sharing Economy (Utrecht, June 2015).
The presentation introduces the background and initial findings of a three-months project which is part of the Liveable Cities research programme.
http://liveablecities.org.uk/
https://shareableandliveable.wordpress.com/
http://www.uu.nl/en/IWSE2015/programme
This is the presentation that introduced our workshop: "Sustainable Design Packaging: Food packaging solutions for local products", organized during the Eco Design Fair 2012 in Shanghai.
This workshop has been organized with Francesca Valsecchi, Valeria Adani, Francesca Terzi e Lei Jiong.
Objectives:
1) Learn the basics of sustainable packaging assessment
2) Explore different case studies of good/bad packaging design
3) Create and share quick prototypes of sustainable food packagings
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
Unleash Your Inner Demon with the "Let's Summon Demons" T-Shirt. Calling all fans of dark humor and edgy fashion! The "Let's Summon Demons" t-shirt is a unique way to express yourself and turn heads.
https://dribbble.com/shots/24253051-Let-s-Summon-Demons-Shirt
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