Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
data driven design research
personas




Todd Zaki Warfel, Messagefirst
“A persona is a user archetype you can
use to help guide decisions about
product features, navigation,
interactions, and e...
“A persona is a user archetype you can
use to help guide decisions about
product features, navigation,
interactions, and e...
Personas are a representative behavior
and activity profile that are contextual
and specific to the particular
application...
Personas are a representative behavior
and activity profile that are contextual
and specific to the particular
application...
Why use them?
The average
user doesn’t
exist.
They keep you
out of user.
They keep you
out of user.
As a design research tool, they are a
powerful way to communicate
knowledge, activities, interests,
influencers, goals, an...
As a design research tool, they are a
powerful way to communicate
knowledge, activities, interests,
influencers, goals, an...
Design research
personas can be
used for design
They can be used
for research
Design research
personas can be
used for recruiting
Design research
personas can be
used for training
Tips for making
better data-driven
personas.
Multiple sources
keep things in
balance.
Internal sources
can be stake
holders, web
analytics, and
customer
support.
External sources
can be customers
and someone you
know.
Basing them on
someone you
know keeps them
grounded and
more realistic.
Only build what
you need.
Getting it all
on one page
is tricky.
Not bad. But
there’s a better
way.
Do
            Te ma
                      in
              ch
                 no K n
                           o
      ...
Make sure you
test and validate
your personas.
Reality check.
Are they someone
you know?
I think we did
lunch.
I talked to him
on the phone
last week.
Common
Mistakes
Marketing vs.
design research
personas
Large sets
Too much
personal
information
The recycle trap
Not used
throughout
the process
data driven design research
personas




Todd Zaki Warfel, Messagefirst
Data Driven Design Research Personas
Data Driven Design Research Personas
Data Driven Design Research Personas
Data Driven Design Research Personas
Upcoming SlideShare
Loading in …5
×

Data Driven Design Research Personas

92,790 views

Published on

Data driven design research personas and the persona DNA profile.

Published in: Business, Technology
  • Visit this site: tinyurl.com/sexinarea and find sex in your area for one night)) You can find me on this site too)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • DOWNLOAD FULL BOOKS, INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • You can now be your own boss and get yourself a very generous daily income. START FREE...➤➤ https://tinyurl.com/make2793amonth
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Sex in your area for one night is there tinyurl.com/hotsexinarea Copy and paste link in your browser to visit a site)
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • A couple of days ago I told you about my friend John Collins who was giving away his new enlargement exercises eBook. Well, he just reached out to me this morning and told me his email inbox literally blew up. He couldn't sort through the 230+ emails he had received in the last 48 hours BEGGING him to reveal more about his enlargement methods. John isn't the most technically savvy guy, and at his typical typing speed I estimate it would probably take him about a year to reply to all those e-mails. So, I convinced him to run a webinar and answer the most common questions about natural penis enlargement that he has been receiving. He is going to reveal some pretty shocking things about the enlargement industry, and what makes his two-step process different than anything else you may have tried. The only problem is, seating is very limited due to server capacity, so to reserve your seat you need to register at the link below. Reserve your seat for John's upcoming natural enlargement webinar ■■■ https://tinyurl.com/yaygh4xh
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Data Driven Design Research Personas

  1. data driven design research personas Todd Zaki Warfel, Messagefirst
  2. “A persona is a user archetype you can use to help guide decisions about product features, navigation, interactions, and even visual design.” - Kim Goodwin, Cooper
  3. “A persona is a user archetype you can use to help guide decisions about product features, navigation, interactions, and even visual design.” - Kim Goodwin, Cooper
  4. Personas are a representative behavior and activity profile that are contextual and specific to the particular application or service.
  5. Personas are a representative behavior and activity profile that are contextual and specific to the particular application or service.
  6. Why use them?
  7. The average user doesn’t exist.
  8. They keep you out of user.
  9. They keep you out of user.
  10. As a design research tool, they are a powerful way to communicate knowledge, activities, interests, influencers, goals, and pain points.
  11. As a design research tool, they are a powerful way to communicate knowledge, activities, interests, influencers, goals, and pain points.
  12. Design research personas can be used for design
  13. They can be used for research
  14. Design research personas can be used for recruiting
  15. Design research personas can be used for training
  16. Tips for making better data-driven personas.
  17. Multiple sources keep things in balance.
  18. Internal sources can be stake holders, web analytics, and customer support.
  19. External sources can be customers and someone you know.
  20. Basing them on someone you know keeps them grounded and more realistic.
  21. Only build what you need.
  22. Getting it all on one page is tricky.
  23. Not bad. But there’s a better way.
  24. Do Te ma in ch no K n o lo Lifecycle gy wle Kn dg ow e le Ex dg pe e r ie nc e Knowledge 1 2 3 4 5 Ev er Ju gre e Fin st-in n - d a M Tim or e tg a Re ge fin an c In su e Fin ra n d a L ce en d Ad er Fin ver Activities and Interest d tis aR e ea Ca lto lcu r la to rs
  25. Make sure you test and validate your personas.
  26. Reality check.
  27. Are they someone you know?
  28. I think we did lunch.
  29. I talked to him on the phone last week.
  30. Common Mistakes
  31. Marketing vs. design research personas
  32. Large sets
  33. Too much personal information
  34. The recycle trap
  35. Not used throughout the process
  36. data driven design research personas Todd Zaki Warfel, Messagefirst

×