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data driven design research
personas




Todd Zaki Warfel, Messagefirst
“A persona is a user archetype you can
use to help guide decisions about
product features, navigation,
interactions, and e...
“A persona is a user archetype you can
use to help guide decisions about
product features, navigation,
interactions, and e...
Personas are a representative behavior
and activity profile that are contextual
and specific to the particular
application...
Personas are a representative behavior
and activity profile that are contextual
and specific to the particular
application...
Why use them?
The average
user doesn’t
exist.
They keep you
out of user.
They keep you
out of user.
As a design research tool, they are a
powerful way to communicate
knowledge, activities, interests,
influencers, goals, an...
As a design research tool, they are a
powerful way to communicate
knowledge, activities, interests,
influencers, goals, an...
Design research
personas can be
used for design
They can be used
for research
Design research
personas can be
used for recruiting
Design research
personas can be
used for training
Tips for making
better data-driven
personas.
Multiple sources
keep things in
balance.
Internal sources
can be stake
holders, web
analytics, and
customer
support.
External sources
can be customers
and someone you
know.
Basing them on
someone you
know keeps them
grounded and
more realistic.
Only build what
you need.
Getting it all
on one page
is tricky.
Not bad. But
there’s a better
way.
Do
            Te ma
                      in
              ch
                 no K n
                           o
      ...
Make sure you
test and validate
your personas.
Reality check.
Are they someone
you know?
I think we did
lunch.
I talked to him
on the phone
last week.
Common
Mistakes
Marketing vs.
design research
personas
Large sets
Too much
personal
information
The recycle trap
Not used
throughout
the process
data driven design research
personas




Todd Zaki Warfel, Messagefirst
Data Driven Design Research Personas
Data Driven Design Research Personas
Data Driven Design Research Personas
Data Driven Design Research Personas
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Data Driven Design Research Personas

Data driven design research personas and the persona DNA profile.

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Data Driven Design Research Personas

  1. data driven design research personas Todd Zaki Warfel, Messagefirst
  2. “A persona is a user archetype you can use to help guide decisions about product features, navigation, interactions, and even visual design.” - Kim Goodwin, Cooper
  3. “A persona is a user archetype you can use to help guide decisions about product features, navigation, interactions, and even visual design.” - Kim Goodwin, Cooper
  4. Personas are a representative behavior and activity profile that are contextual and specific to the particular application or service.
  5. Personas are a representative behavior and activity profile that are contextual and specific to the particular application or service.
  6. Why use them?
  7. The average user doesn’t exist.
  8. They keep you out of user.
  9. They keep you out of user.
  10. As a design research tool, they are a powerful way to communicate knowledge, activities, interests, influencers, goals, and pain points.
  11. As a design research tool, they are a powerful way to communicate knowledge, activities, interests, influencers, goals, and pain points.
  12. Design research personas can be used for design
  13. They can be used for research
  14. Design research personas can be used for recruiting
  15. Design research personas can be used for training
  16. Tips for making better data-driven personas.
  17. Multiple sources keep things in balance.
  18. Internal sources can be stake holders, web analytics, and customer support.
  19. External sources can be customers and someone you know.
  20. Basing them on someone you know keeps them grounded and more realistic.
  21. Only build what you need.
  22. Getting it all on one page is tricky.
  23. Not bad. But there’s a better way.
  24. Do Te ma in ch no K n o lo Lifecycle gy wle Kn dg ow e le Ex dg pe e r ie nc e Knowledge 1 2 3 4 5 Ev er Ju gre e Fin st-in n - d a M Tim or e tg a Re ge fin an c In su e Fin ra n d a L ce en d Ad er Fin ver Activities and Interest d tis aR e ea Ca lto lcu r la to rs
  25. Make sure you test and validate your personas.
  26. Reality check.
  27. Are they someone you know?
  28. I think we did lunch.
  29. I talked to him on the phone last week.
  30. Common Mistakes
  31. Marketing vs. design research personas
  32. Large sets
  33. Too much personal information
  34. The recycle trap
  35. Not used throughout the process
  36. data driven design research personas Todd Zaki Warfel, Messagefirst
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Data driven design research personas and the persona DNA profile.

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