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This is the english version of my thesis presentation. Service Design Master Degree at Politecnico di Milano, July 2009.

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  1. 1. Serena Pollastrithesis project presentation03.11.2009
  2. 2. Maps and service design iver when comes s ervice dr enerates th e map be ap-user g c tio n user-m i es and/or t he intera among c ommunit s co nnection real world individu als in the Serena Pollastrisere.miru@gmail.com 2
  3. 3. What is a map? Geography is the science that describes the Earth. That is what has always been said. But it is not really true, because in the meantime, we forgot the most important thing: that through this description the World is Serena Pollastri reduced to Earth, Earth is reduced to a surface, and this surfacesere.miru@gmail.com is reduced to a board (Franco Farinelli) 3
  4. 4. What is a map? N { } a map, on the contrary, is territorial narration; is a tool; a board where to draw stories Serena Pollastrisere.miru@gmail.com 4
  5. 5. Volunteered Geographic Information the “wikification” of GIS Web 1.0 traditional mapping Web 2.0 VGI Serena Pollastrisere.miru@gmail.com 5
  6. 6. MIRO; a collaborative map for Milan MIRO: In Esperanto means “surprise, wonder”. Is the wonder to discover hidden and fascinating place in an unkown city. Unknown because never visited or because it has always been deeply explored Serena Pollastrisere.miru@gmail.com 6
  7. 7. MIRO; a collaborative map for Milan create on a map layers of shared information, able to connect inhabitants and travellers Serena Pollastrisere.miru@gmail.com 7
  8. 8. Open Geospatial Data OpenStreetMap OSM JOSM JOSM mapping on/line editing OSM.org OpenStreetMap is a free editable map of edit the whole world. It is made by people like Serena Pollastri you, it allows you to view, edit and usesere.miru@gmail.com geographical data in a collaborative way 8
  9. 9. Open Geospatial Data OpenSource Softwares OpenLayers permette di inserire in qualsiasi sito Web mappe dinamiche, mostrando su di esse livelli di informazioni caricate da diverse fonti. Sanoodi Open Flights Map Serena Pollastrisere.miru@gmail.com open source activity 9
  10. 10. MIRO_the levels stories from the city Are stories of daily lives; By exploring the map it is possible to home discover special places of users community contatti This map represent a Milano a porte aperte PARTICIPATED IMAGE of the city special places mostrami Torre Branca le storie di città posti speciali eventi mangiare acquisti cultura sera vecchi libri in p.zza Oberdan le porte aperte filtra inserito da Nico vedi Serena Pollastrisere.miru@gmail.com special places | events | food | shopping | culture | night 10
  11. 11. MIRO_the levels open doors inhabitants can map their houses, and host a traveller. home community The map becomes a tool for a contatti DIFFUSED HOSPITALITY SERVICE Milano a porte aperte open doors mostrami Mario’s house i racconti di città le porte aperte Lorem ipsum dolor sit amet consectetuer si no adipiscing elit. filtra 2P Nico vedi Serena Pollastrisere.miru@gmail.com 11
  12. 12. MIRO_digital platform site map HOME HOME_spiegazioni A B how it works C B HOME_storie di cit- C1 COMMUNITY GUIDA PERSONALE D F ACQUISTI MANGIARE POSTI SPECIALI CULTURA SERA EVENTI D F mi piace! HOME_porte aperte COMMUNITY C2 E Serena Pollastrisere.miru@gmail.com E 12
  13. 13. MIRO_How to make the map a service involved actors system ISTC on-line communication task International Student travel confederation motivations interest in the service; shared goals; self promotion Guest mappers community develop the platform task motivations interested in the diffusion of free and collaborative mapping systems Informagiovani Host Attività promote locally the service; offer assistance task Serena Pollastri motivationsere.miru@gmail.com interest in cultural value; the service enriches the 13 offer of the association
  14. 14. MIRO_Milano a Porte Aperte give value to participation the participatin of the user is participation of they contribute by offering measured in POINTS COMMERICIAL ACTIVITIES GIFT CERTIFICATES OR OR ASSOCIATIONS SERVICES i panzerotti di Luini conarta esto ti qu Prezia by reaching different goals, M users can access PRIZES può avere isto di un vassoio m qui: netteria Luini Pa inserito Lui- home commu- Milano a porte aperte contatti Scegli il tuo Panetteria Frida Luini vassoio misto di aperitivo x4 specialità Todo Modo Spontini buono per crépe pizza e bibita per 2 Serena Pollastri +bibita X2sere.miru@gmail.com 14
  15. 15. MIRO_Milano a Porte Aperte Business Model } €32.000 TRAVEL PRICES €5+ € 3 (for the following nights) PROJECT COSTS + IDENTITY DONATIONS VERIFY € € 25 (volonteerely) €1600 1612 €1600 MANAGEMENT COSTS Serena Pollastrisere.miru@gmail.com 15
  16. 16. MIRO_Additional tools the personal travel guide mappa community community contatti contatti Milano a porte aperte Milano a porte aperte Seleziona gli otto preferiti che vuoi I MIEI PREFERITI rie mettere nella guida. EVENTO (Ricordati che puoi Fiori e Sapori sul Naviglio Grande crearne più di una) fiori Naviglio LA MIA GUIDA DELLA CITTA’ prodotti tipici Parco delle Basiliche mercatino bio Mykonos EMMA Mistral Lo Specchio di Alice 1 8 7 2 Domenica 15 aprile si è svolta la 14° Mercato di Bonola edizione di “Fiori e sapori sul Naviglio 4 5 6 3 Grande”, la grande esposizione di piante Triennale Bovisa e fiori organizzata dall’Associazione del Naviglio Grande, in collaborazione e con il patrocinio dell’Assessorato alle Attività Base B Produttive del Comune. Con questa iniziativa l’Associazione mira Libri di p.za Oberdan FRONTE RETRO Piadineria Carletto mappa Giardino della Villa Reale Istruzioni stampa mi Bar Rattazzo piace! From the website_HOW TO BUILD YOUR OWN TRAVEL GUIDE 1 2 3 Serena Pollastrisere.miru@gmail.com print your selected assembly your guide in 16 items on an A4 sheet fold along the lines and cut your MIRO diary
  17. 17. MIRO_le storie di città Welcome Kit HOST HANDBOOK WELCOME POSTER BUSINESS CARD TRAVEL JOURNAL the Journal Lorem ipsum dolor sit amet LOCALI Serena Pollastrisere.miru@gmail.com 17
  18. 18. MIRO_Milano a Porte Aperte la storia di un incontro 1 2 3 4 Marcus finds lots of interests in Marcus arrives in Milan and Arne sends a check-in confirm They have a cofee and Marcus common with Arne; he sends goes directly to Arne’s house to the on-ine system receives the diary. they make a hospitality request that Arne some plans for the following accepts day. 5 6 7 8 while Arne is at work, Marcus Following indication on the before leaving Arne sends At home Marcus enriches the visits the little street art gallery map, that Marcus can acced to the system the check-out map whith the narration of his suggested by his new friend. from his mobile, he meets confirm journey. Serena Pollastri Arne at a partysere.miru@gmail.com 18
  19. 19. MIRO_a map for the city conclusions Serena Pollastrisere.miru@gmail.com 19