Social Infects Everything: Inverting the Way Starbucks Goes to Market

•Download as PPT, PDF•

7 likes•1,092 views

This document discusses how Starbucks transformed its go-to-market model in response to challenging times. It launched several global brand sparks campaigns on social media and through partnerships between 2009-2017, making Starbucks the #1 engaged brand online. The campaigns drove hundreds of millions of social media impressions and increased traffic to Starbucks.com. This led to a flywheel effect where earned media amplified paid efforts. The integrated campaigns activated both online and in-store partnerships on a global scale.

Technology Business

One of the most tweeted brands on Twitter

Page 5

Millions of engaged loyalty members

Page 6

IN RESPONSE TO
CHALLENGING
TIMES, WE
RADICALLY
TRANSFORMED
OUR GO-TO-
MARKET MODEL
Starbucks Confidential -- Page 7
Page 7

WE LINED UP WITH THE STORES
Outdoor Print CPG & Retail FSI

Print Cover Strips

Page 10

EXPLODED WITH VIA – SO WE WENT
GLOBAL

Page 11

WHAT HAPPENED

275+ 250MM
5 1,100
local broadcast global PR
hits on national global media
hits in top 25 media
morning shows placements
DMAs impressions

16
487MM 6%
countries included Quadrupled
global increase in
in global traffic to
Facebook global
Facebook Starbucks.com
impressions Facebook fans
Reachblock

Page 15

THE FLYWHEEL EFFECT

Digital Social
owned/paid Media

Stores Integrated:
& Global Earned
Partners! Retail Media
CPG

Loyalty/Car Traditional
d Media

Page 16

Social Infects Everything: Inverting the Way Starbucks Goes to Market

Want better results from your 2013 digital marketing budget? In this one-hour webinar, B2B and B2C marketing executives and managers will gain valuable insight into interactive marketing that drives the brand and focuses on conversion. Learn more about search marketing, social media advertising and engagement, banner advertising, and mobile marketing designed to keep the conversation going with your customers. As a full-service marketing agency, Burns Marketing offers a team of proven digital experts who ensure that digital marketing performance also strengthens the brand. The result: powerful results that move the needle and reinforce existing brand messaging. To learn more, visit www.burnsmarketing.com.

2008: Marketing 2.0 In Action

rchopra13

Monologue to Dialogue Social Media And Digital Marketing MWalsh

Martin Walsh

**I've just uploaded the newest version here - http://slidesha.re/hNHbao This is the detailed Digital and Social Media Marketing PowerPoint deck I have shared with the LAMP @ AFTRS Social Media seminar attendees. It is a general summary of some of the strategic development I have done over the past 36-48 months across digital marketing, social influence marketing, digital PR, measurement and analytics etc. I have much more material (and of course knowledge) on each subject contained in this deck. This deck is meant to provide newcomers some insight and guidance into a global enterprise level digital marketing and social influence marketing approach. **Some slides are not converting properly so I have reverted to a .PDF file. If you want a copy of the PowerPoint version please contact me.

The Games Brands Play - Deckbrand-e

Five Social Media Trends [DFW 5.6.12]Amy Lanigan

Building Brands OnlineStephan Osmont

NSAC State Farm PlansbookRobyn Birkedal

Pico Group COVID-19 Impact Research

Pico Global Services Ltd

Social media @ IBM

the bureau, digital agency

IMMAP 2012, the evolution of social media

komlimedia

Blitz strategy deck v2.3IABC Louisville

Social media , my business and iDeola Kayode

Wharton Undergraduate Marketing Conference

Aericon

Sponsor Generated Programming SPAA Fringe 2010

Martin Walsh

Rio Content Market 2012 - future of branded content - POV from a production c...

Frederic Guarino

Viral not a plan PRSA Hawaii 2012

Chris Noble

Federated Media Publishing - Best of Both Worlds: Leveraging Conversational M...FM Signal

Tastemaker X - Gamifying Culture: Why the Web Still Needs a Taste GraphFM Signal

Similar to Social Infects Everything: Inverting the Way Starbucks Goes to Market

StreetWise Company Overview

SWCC

Starbucks Presentation

iain_woolley

Social Media Influence 2010: Alexandra Wheeler, Digital Director, Starbucks

Sustainly

Marketing to shoppers - Revolutionizing The Way Brands Are MarketedMike Anthony

Understand 2012 online marketing trends to make your digital marketing more e...

Burns Marketing

2008: Marketing 2.0 In Action

rchopra13

Monologue to Dialogue Social Media And Digital Marketing MWalsh

Martin Walsh

The Games Brands Play - Deckbrand-e

Five Social Media Trends [DFW 5.6.12]Amy Lanigan

Building Brands OnlineStephan Osmont

NSAC State Farm PlansbookRobyn Birkedal

Pico Group COVID-19 Impact Research

Pico Global Services Ltd

Social media @ IBM

the bureau, digital agency

IMMAP 2012, the evolution of social media

komlimedia

Blitz strategy deck v2.3IABC Louisville

Social media , my business and iDeola Kayode

Wharton Undergraduate Marketing Conference

Aericon

Sponsor Generated Programming SPAA Fringe 2010

Martin Walsh

Rio Content Market 2012 - future of branded content - POV from a production c...

Frederic Guarino

Viral not a plan PRSA Hawaii 2012

Chris Noble

Similar to Social Infects Everything: Inverting the Way Starbucks Goes to Market (20)

StreetWise Company Overview

Starbucks Presentation

Social Media Influence 2010: Alexandra Wheeler, Digital Director, Starbucks

Marketing to shoppers - Revolutionizing The Way Brands Are Marketed

Understand 2012 online marketing trends to make your digital marketing more e...

2008: Marketing 2.0 In Action

Monologue to Dialogue Social Media And Digital Marketing MWalsh

The Games Brands Play - Deck

Five Social Media Trends [DFW 5.6.12]

Building Brands Online

NSAC State Farm Plansbook

Pico Group COVID-19 Impact Research

Social media @ IBM

IMMAP 2012, the evolution of social media

Blitz strategy deck v2.3

Social media , my business and i

Wharton Undergraduate Marketing Conference

Sponsor Generated Programming SPAA Fringe 2010

Rio Content Market 2012 - future of branded content - POV from a production c...

Viral not a plan PRSA Hawaii 2012

Recently uploaded

The Future of Platform Engineering

Jemma Hussein Allen

Knowledge engineering: from people to machines and back

Elena Simperl

Leading Change strategies and insights for effective change management pdf 1.pdf

OnBoard

FIDO Alliance Osaka Seminar: Overview.pdf

FIDO Alliance

FIDO Alliance Osaka Seminar: The WebAuthn API and Discoverable Credentials.pdf

FIDO Alliance

To Graph or Not to Graph Knowledge Graph Architectures and LLMs

Paul Groth

Smart TV Buyer Insights Survey 2024 by 91mobiles.pdf

91mobiles

LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...

DanBrown980551

Do you want to learn how to model and simulate an electrical network from scratch in under an hour? Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)! During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook. PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides: - A fully editable and extendable library for grid component modelling; - Visualization tools to display your network; - Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses; The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well. What you will learn during the webinar: - For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills; - For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.

GraphRAG is All You need? LLM & Knowledge Graph

Guy Korland

Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs. 1. Unifying Large Language Models and Knowledge Graphs: A Roadmap. https://arxiv.org/abs/2306.08302 2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs: https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/

Assuring Contact Center Experiences for Your Customers With ThousandEyes

ThousandEyes

Unsubscribed: Combat Subscription Fatigue With a Membership Mentality by Head...

Product School

Generating a custom Ruby SDK for your web service or Rails API using Smithy

g2nightmarescribd

Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.

Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...

Jeffrey Haguewood

Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows. We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases. This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams. Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.

Monitoring Java Application Security with JDK Tools and JFR Events

Ana-Maria Mihalceanu

When stars align: studies in data quality, knowledge graphs, and machine lear...

Elena Simperl

Transcript: Selling digital books in 2024: Insights from industry leaders - T...

BookNet Canada

The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more. Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/ Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.

Designing Great Products: The Power of Design and Leadership by Chief Designe...

Product School

Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...

Ramesh Iyer

In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.

The Art of the Pitch: WordPress Relationships and Sales

Laura Byrne

Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes? All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.

De-mystifying Zero to One: Design Informed Techniques for Greenfield Innovati...

Product School

Recently uploaded (20)