A fractured media&entertainment landscape ripe with opportunities for brands to create content for tv & digital platforms. The future – brands embrace edgy content to jiu jitsu their image

1. The Future of Branded Content –
POV from a production company
Rio Content Market, March 2012

2. THE FUTURE OF BRANDED CONTENT
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A result of over a decade of strategic alliances between Mediabiz and its
production and financing partners around the world, the production division
(Mediamax) was founded in 2009 to produce feature films, television and
multiplatform content for the international market.
The production division team has more than 25 years experience with major
production and broadcasting companies in Europe as well as North America, most
notably with Hollywood studios.
MBI is also active in the field of postproduction and animation. With 600 artists
employed by its affiliated studios in Canada and India, MBI and its partners have
been involved over the last 15 years in 200 projects and have received prestigious
awards.
Mediabiz Production

3. THE FUTURE OF BRANDED CONTENT
MC focuses on the management of funds, by providing financial products for the
entertainment industry.
Over the last 10 years, MBI has participated in the financial structuring of over
USD 3 billion of production volume.
MC will support its production division and its strategic partners by providing gap
financing, bridge financing, presale financing, the financing of gouvernment tax
credit and subsidies as well as other guaranteed revenue financing.
As value added to its debt products, MC may provide financial engineering
services as well as access to third party equity investors. MC coordinates the
closing of the entire financing of a project, including third party participations.
Mediabiz Capital
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4. Branded content is ….
Wikipedia: “blurs conventional distinctions between what constitutes
advertising and what constitutes entertainment.”
Roots as early as 1920s soap operas produced by P&G, Lever Brothers (now
Unilever)
THE FUTURE OF BRANDED CONTENT
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5. BRANDED CONTENT= RESPONSE TO A FRACTURED MEDIA&ENTERTAINMENT
LANDSCAPE
THE FUTURE OF BRANDED CONTENT
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6. THE FUTURE OF BRANDED CONTENT
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A FRACTURED MEDIA&ENTERTAINMENT LANDSCAPE RIPE WITH OPPORTUNITIES
FOR BRANDS TO CREATE CONTENT FOR TV & DIGITAL PLATFORMS

7. THE FUTURE OF BRANDED CONTENT
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THE FUTURE – BRANDS AS DEVELOPERS/PRODUCERS OF CONTENT
4-5 films per year, produced by P&G, broadcast by NBC&Fox, back-door pilots
P&G helped develop The Gilmore Girls, “Chuck,” “Everybody Hates Chris” and
“Friday Night Lights”.

8. THE FUTURE OF BRANDED CONTENT
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THE FUTURE – BRANDS AS DEVELOPERS/PRODUCERS OF CONTENT
Primetime on CBS and CBS.com for an audience of 8 million

9. THE FUTURE OF BRANDED CONTENT
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THE FUTURE – BRANDS EMBRACE EDGY CONTENT TO JIU JITSU THEIR IMAGE
3 seasons, 38 episodes, average of 10 million views

10. THE FUTURE OF BRANDED CONTENT
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THE FUTURE – FUSION OF SOCIAL MEDIA AND BROADCAST TV
Social media-fueled reality series using broadcast tv to boost reach

11. THE FUTURE OF BRANDED CONTENT
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THE FUTURE – BRANDS PARTNER TO CREATE CONTENT
Now in 3rd
season, 2 first seasons garnered 24 million views

12. THE FUTURE OF BRANDED CONTENT
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THE FUTURE – BRANDS CREATE THEIR OWN CONTENT HUBS AND BECOME DIGITAL
BROADCASTERS
Lexus supported Web Therapy which graduated from web to cable

13. THE FUTURE OF BRANDED CONTENT
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THE FUTURE – BRANDS CREATE THEIR OWN CONTENT HUBS AND BECOME DIGITAL
BROADCASTERS
Red Bull Air Race watched by 270 million viewers in 180 countries

14. THE FUTURE OF BRANDED CONTENT
THE FUTURE – BRANDS THINK LONG TERM AND INVEST IN CONTENT THAT
MATCHES THEIR DNA
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 Ability to think long term and away from time-sensitive campaigns
and reach into the brand’s DNA
 A successful series or individual piece of content
supported/financed by a brand should be allowed to live forever on
the web and not be removed - this will create a catalog effect that
could benefit the brand.

15. THE FUTURE OF BRANDED CONTENT
THE FUTURE – BRANDS AS TASTEMAKERS/SUPPORTERS/INVESTORS
Premiered on Youtube (geoblocked to US), sold to 10+ territories as a
traditional release
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16. THE FUTURE OF BRANDED CONTENT
THE FUTURE – BRANDS AS TASTEMAKERS/SUPPORTERS/INVESTORS
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17. THE FUTURE OF BRANDED CONTENT
MEDIABIZ BRANDED CONTENT PROJECTS
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THE ULTIMATE MOVIE – a mockumentary set in the world of Ultimate
Frisbee
THE ULTIMATE MOVIE – a
mockumentary set in the
world of Ultimate Frisbee

18. www.mediabizinternational.com
Mediabiz International Inc.
1280, avenue Bernard Ouest, bureau 400
Montréal, Québec, H2V 1V9, Canada
Téléphone : +1 514 273 5999
Télécopieur : +1 514 273 9391
contact@mediabizinternational.com