The document discusses social media and how it allows people to have conversations online. It provides examples of how brands have used social media strategies, including speaking to consumers like humans rather than brands. It also shows statistics on how consumers prefer to interact with brands on social media, with the majority preferring a social-only approach.

2. 2

3. What is social media?
“Social media
is people having
conversations online.”
“
”
Reference: Harish Dabasia

8. from Flickr Criative Commons,
Oscar Berg, www.thecontenteconomy.com

9. Dell laptop Explosions (2006) Comcast Technician Sleeping (2006)
United Breaks Guitars (2009) Domino’s Pizza Gross Employees (2009)

10. “Brands, Speak with, not consumers, but human.” by Leo Burnett
( )
CANNES LIONS INTERNATIONAL
2010 Advertising Festival → 2011 Festibal of Creativity

16. 61%
52%
48%
39%
34%
30%
29%
27%
0% 10% 20% 30% 40% 50% 60% 70%

19. Background Music :

21. to SO LO MO
5%
SO LO MO
95%
(135 )
(7 ) , eBay

23. SO/LO

24. Groupon

25. SO/LO/MO

26. Facebook
Checkin Coupon

27. SO/LO/MO

28. Deasel QR Like

29. SO/LO/MO

30. Deasel QR Like

31. SO/LO/MO

32. 4Food
Custom Burger

33. SO/LO

34. Renault RFID Like

36. SO/LO/MO

37. RedLaser + Milo

38. LO/MO

39. TESCO
Virsual Super

41. SO/MO

42. Star Player

43. SO/LO/MO

44. Decode Jay-Z
with Bing

47. N-Academy (NTT ) 0570-09-1172

48. Socialmedia Dynamics
⽴立立 ⽉月
⻫斉 1
⾦金金
⽤用
⽇日
⽇日⽴立立
⽇日
⾳音

49. : @toru_saito
: in the looop