Speaker: Bob Lisbonne, CEO

1. Images: More Than
Meets the Eye
Bob Lisbonne
CEO
Luminate, Inc.
September 2011
Twitter: @luminate
TM

2. 1996
vs.
2011
@luminate

3. 1996
@luminate

4. 1996
vs.
2011
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5. Messages
1996 @luminate

6. Messages
1996 2011 @luminate

7. Phone
1996 @luminate

8. Phone
2011
1996 @luminate

9. Games
1996
@luminate

10. Games
1996 2011
@luminate

11. Search
1996
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12. Search
1996 2011
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13. Images
1996
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14. Images
1996 2011
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15. Images
1996 2011
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16. 1996
2011
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17. <img src=“photo.jpg”>
1996
<img src=“photo.jpg”>
2011
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18. Images Haven’t Evolved
@luminate
http://www.flickr.com/photos/hmnh/2770887841/
http://www.flickr.com/photos/ianfuller/154974813/

19. We Are a Visual Species
http://www.flickr.com/photos/brianauer/2784340342/
@luminate

20. We Are a Visual Species
http://www.flickr.com/photos/brianauer/2784340342/
@luminate

21. We Are a Visual Species
http://www.flickr.com/photos/
48904977@N02/6136592678/sizes/m/in/photostream/ http://www.flickr.com/photos/kapkap/274808215/
http://www.flickr.com/photos/brianauer/2784340342/
http://www.flickr.com/photos/45617397@N05/4190477130/
http://www.flickr.com/photos/konabish/5498144129/
@luminate

22. Primary sense
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23. Primary sense
http://www.flickr.com/photos/paparutzi/1062529940/sizes/m/in/photostream/
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24. Evolutionary basis
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25. Evolutionary basis
http://en.wikipedia.org/wiki/File:Buffalo_Hunt_on_the_Southwestern_Prairies.JPG
@luminate

26. @luminate

27. A camera
in every
pocket and purse
@luminate

28. Why People Take Photos
Kodak Today
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29. Why People Take Photos
Kodak Today
• Birthdays
• Holidays
• Vacations
@luminate

30. Why People Take Photos
Kodak Today
• Birthdays • Birthdays
• Holidays • Holidays
• Vacations • Vacations
• Sports events
• Live blogging
• Show & tell
• Funny pet pictures
• Celebrity sighting
• Kitchen cooking @luminate

31. not just taking, but sharing...
@luminate

32. not just taking, but sharing...
@luminate

33. This map not
drawn to scale
@luminate

34. This year people
will upload over
70 billion photos to
Facebook.
source: http://1000memories.com
@luminate

35. This year people
will upload over
70 billion photos to
Facebook.
source: http://1000memories.com
http://1000memories.com/blog/94-number-of-photos-ever-taken-digital-and-analog-in-shoebox
@luminate

36. “10% percent of all
the photos we have
were taken in the past
12 months.”
source: http://1000memories.com
@luminate

37. Problem: Images Are Static,
http://www.flickr.com/photos/brewbooks/5851797054/
@luminate

38. Search = Navigation
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39. Search = Navigation
best pizza san francisco
@luminate

40. Search engines can read
...but can’t see
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41. @luminate

42. @luminate

43. Images:
the internet’s dark matter
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44. Algorithms struggle with context
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45. Machines Can’t See Emotion
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46. Machines Can’t See Emotion
sad cities
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47. Taste? Style? Judgment?
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48. @luminate

49. What if ...
we used human “image processing”?
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50. What if ...
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51. What if ...
images were interactive
instead of static?
@luminate

52. Tagging People in Photos
Click on the photo to start tagging
Done Tagging
Download
Make Profile Picture
@luminate

53. Products In Photos
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54. Products In Photos
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55. Geographic Information
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56. Geographic Information
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57. Sports Statistics
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58. Sports Statistics
PLAYER STATS X
Rafael Delgado
Forward, Napoli
@luminate

59. Music Previews
@luminate

60. Music Previews
MP3 FOR JUSTIN BABBETT X
Star Cruisin (feat. Justin Ba $0.99
New Day $0.99
In Da Club (Z-Dizzy Remix) $0.99
Chemical Romancer $0.99
Friday Night [JRED FEAT. K $0.99
$0.99 Buy MP3
@luminate

61. Causes/Donations
http://www.flickr.com/photos/28594411@N06/5353018984/sizes/l/in/photostream/ @luminate

62. Causes/Donations
http://www.flickr.com/photos/28594411@N06/5353018984/sizes/l/in/photostream/ @luminate

63. Bookmarking
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64. Bookmarking
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65. User Engagement:
20% mouseover rate
@luminate

66. User Patterns
http://www.flickr.com/photos/perfectoinsecto/6145664343/
@luminate

67. User Patterns
Perfect weather
Love this!
Awesome! at that
Look
looked great
CrazyAll wood
cool
Love it!Was on fire
120 ft. high!
Amazing! So creative Look at that!
Cool arch
Cool!
Nice detail
Great view
I was here
Me dancing
Totally awesome
The ramp up
Casey and I
I was standing here
http://www.flickr.com/photos/perfectoinsecto/6145664343/
@luminate

68. User Patterns
http://www.flickr.com/photos/perfectoinsecto/6145664343/
@luminate

69. User Patterns
http://www.flickr.com/photos/perfectoinsecto/6145664343/
@luminate

70. User Patterns
Most interesting
part of the image
http://www.flickr.com/photos/perfectoinsecto/6145664343/
@luminate

71. Image Metadata
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72. Image Metadata
Impala classic car Chevrolet American car 1960
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73. Image Markup Language (IML)
Impala classic car Chevrolet American car 1960
attributes: Impala,
Chevrolet, classic car,
American car, 1960
@luminate

74. @luminate

75. @luminate

76. got ads?
@luminate

77. Targeting By Visual Theme
6&#"7%&+3481("2+9(&:%7'+
0(112+,(;2+6<474'+
!"#$%&'()*'+,&#-%'+.(#-'+/+
0(112+3451)%'+
=%'7(5&("7+>("7'++
?@44A+4B+>#""#":C+ @luminate

78. @luminate

79. Today:
What is my social strategy?
@luminate

80. Today:
What is my mobile strategy?
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81. Tomorrow:
What is my image strategy?
@luminate

82. TM
September 2011 @luminate