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How Digital Drives Impact, and What it Means for Business

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FM Signal
FM Signal

The document discusses how digital technology has transformed marketing and business strategies. It notes that while companies used to rely on traditional channels like print, radio, and TV, they now must utilize many new digital channels for marketing including social media, mobile apps, websites, and more. It also provides examples of how some companies have successfully used strategies like social media marketing and mobile discounts to boost engagement. Finally, it outlines some key rules for digital marketing success, such as the importance of having buy-in from executive leadership and using mobile technology to enhance customer experiences.

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The Business Impact of Digital Brad Rencher | SVP and General Manager @bradrencher
Retail Mail Then Phone Newspaper | T.V. | Radio
Now Call Center IM SMS Gaming Web In Store Kiosks Social Mobile POS IPTV Search T.V. Print Radio Apps Tags Video Local
Marketing Goals: Increase Social # +
Bought media, Launched FB, Mobile Discounts Marketing Goals: Increase Social # +
Nailed it! 2,000 Followers, 20,000 Likes 600 coupons Bought media, Launched FB, Mobile Discounts Marketing Goals: Increase Social ! # + Like
Nailed it! 2,000 Followers, 20,000 Likes 600 coupons Bought media, Launched FB, Mobile Discounts Marketing Goals: Increase Social POS couldn’t read the coupon ! # + Like
Nailed it! 2,000 Followers, 20,000 Likes 600 coupons Drove further activity on social…not all good POS couldn’t read the coupon Bought media, Launched FB, Mobile Discounts Marketing Goals: Increase Social ! # + UnLike Like
DIGITAL MARKETINGSTRATEGY DIGITAL BUSINESS STRATEGY or
Rule #1: If it doesn’t matter to theCEO, it doesn’t matter.
“…six times more Twitter followers…” Rule #2: You can’t buy friends.
Rule #3: Mobile is digital super glue
Aqua bar - Happy Hourextendedto 8 pm forStandard Charter customers The Denim Zone – Useyour Standard Chartercredit card for 20%off any jeans Hi Sushi – fresh Ahi lunch special for Standard Charter customers
#Epicpowder @vailresorts today!Skied 100 vertical feet of fresh tracks. Ski Vail with me. Click here for a season pass discount. @vailresorts: 18 inches of powder this morning. What are you waiting for?
Rule #4: Today’s CMO is tomorrow’s CEO Rule #4: Today’s CMO is tomorrow’s CEO.
@bradrencher
How Digital Drives Impact, and What it Means for Business

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How Digital Drives Impact, and What it Means for Business

  • 1. The Business Impact of Digital Brad Rencher | SVP and General Manager @bradrencher
  • 2. Retail Mail Then Phone Newspaper | T.V. | Radio
  • 3. Now Call Center IM SMS Gaming Web In Store Kiosks Social Mobile POS IPTV Search T.V. Print Radio Apps Tags Video Local
  • 5. Bought media, Launched FB, Mobile Discounts Marketing Goals: Increase Social # +
  • 6. Nailed it! 2,000 Followers, 20,000 Likes 600 coupons Bought media, Launched FB, Mobile Discounts Marketing Goals: Increase Social ! # + Like
  • 7. Nailed it! 2,000 Followers, 20,000 Likes 600 coupons Bought media, Launched FB, Mobile Discounts Marketing Goals: Increase Social POS couldn’t read the coupon ! # + Like
  • 8. Nailed it! 2,000 Followers, 20,000 Likes 600 coupons Drove further activity on social…not all good POS couldn’t read the coupon Bought media, Launched FB, Mobile Discounts Marketing Goals: Increase Social ! # + UnLike Like
  • 9. DIGITAL MARKETINGSTRATEGY DIGITAL BUSINESS STRATEGY or
  • 10. Rule #1: If it doesn’t matter to theCEO, it doesn’t matter.
  • 11. “…six times more Twitter followers…” Rule #2: You can’t buy friends.
  • 12.
  • 13.
  • 14. Rule #3: Mobile is digital super glue
  • 15. Aqua bar - Happy Hourextendedto 8 pm forStandard Charter customers The Denim Zone – Useyour Standard Chartercredit card for 20%off any jeans Hi Sushi – fresh Ahi lunch special for Standard Charter customers
  • 16. #Epicpowder @vailresorts today!Skied 100 vertical feet of fresh tracks. Ski Vail with me. Click here for a season pass discount. @vailresorts: 18 inches of powder this morning. What are you waiting for?
  • 17. Rule #4: Today’s CMO is tomorrow’s CEO Rule #4: Today’s CMO is tomorrow’s CEO.