Laney Whitcanack, Chief Community Officer at Federated Media Publishing, discusses leveraging the independent web and large portals to create shareable content. She argues that marketers should use both the independent web, where people choose to spend online, and large portals to maximize their audience and engage in conversations that drive sharing. When combined effectively, the independent web and portals provide marketers with the "ultimate Ying and Yang combo" to fuel their digital strategies.
The Evolution of Interactive, Rich Digital AdvertisingMichael Zarcone
Over the past decade, interactive display advertising and rich media have evolved from being just expandable display ads to engaging formats across multiple platforms with numerous features from dynamic messaging to interactive video. Join us as we take a look back, reviewing how the industry has evolved and what “rich media” means today. We’ll also explore some of the engaging and emerging trends we’re seeing including Pinterest, interactive in-stream video, tablet, connected TV and dynamic ad generation and optimization.
KEYNOTE (ScreenMediaExpo 2011): If your digital screens’ message cannot reach more than 20 feet, who cares?
In an ever more connected world, marketers must reach their customers/audiences across multiple channels, devices and platforms.
As if this wasn’t challenging enough, the consumer no longer tolerates pushed messages or one way communications with brands. Instead, the consumer has the remote control (aka a phone) and shapes a dialogue with brands via Likes, Comments, Friends and Fans.
How can Digital Place Based-Screens better connect and foster these dialogues to deliver value to venues and consumers?
Stephen will use case studies that reveal lessons and best practices from the multiple perspectives of brands/advertisers, location owners/managers and digital out-of-home network owners.
Learning outcomes:
Stephen's keynote will provoke the critical questions for anyone in a DOOH business and suggest a path to a more connected DOOH strategy.
How to leverage location-based services to service locations (sounds obvious, but is it?)
Why a failure to understand the impact of social media could cost you your business.
In a fast moving mobile and social technology landscape, should you build or buy your solutions?
Yesterday was a Microsite. Facebook is Today. What will Tomorrow Be?Ripple6, Inc.
For some time, microsites acted as a core component of many marketing campaigns. They provided fast, shorter-term focal points to introduce new lines or new promotions. But not so much anymore. The inability to scale individual microsites or connect them in your marketing efforts pushed them away from the forefront. Today's quickly evolving landscape offers many solutions for listening, engaging, and interacting with consumers, creating relationships in social networks. But how can you translate those efforts into a comprehensive strategy, with the right tools and technology to scale your efforts long term?
In this webinar, you'll learn how to quickly deploy a more engaging and scalable microsite model that can both connect and scale your social marketing. You'll get answers to the following questions:
• How can you scale your social media strategy across the Internet?
• How do you put user generated content to work for you?
• How do you find advocates and then unlock their value in more places than one?
The world is on it's head, yet we continue to see the same marketing plans. It's time to recognize what has changed and, in general, what needs to change.
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
These are slides from a presentation by Mark Briggs at an regional conference for the Society of Professional Journalists in Pittsburgh (March 15, 2008).
Lotus Education presentation with Sandy CarterLotus Education
When marketing with social media, what sets you apart is how effectively you use the technology to complement and enhance your marketing activities to drive greater results. Using her experiences at IBM, with customers, and with industry leaders, Sandy Carter will show you the critical success factors in adding social media to your marketing mix. Examples will cover blogs and microblogs like Twitter, viral videos with YouTube, social networking, serious games, and more. You will come away with a step-by-step framework to develop a plan that you can act on today. This is a great opportunity for the Lotus Education community to see how they can work together towards building a highly skilled Lotus professionals base !
This presentation discusses what social media strategies work to communicate with older adults. Presented at the national conference for AAHSA in Chicago, November 2009 by Debra Sheridan of IVY Marketing Group.
The Evolution of Interactive, Rich Digital AdvertisingMichael Zarcone
Over the past decade, interactive display advertising and rich media have evolved from being just expandable display ads to engaging formats across multiple platforms with numerous features from dynamic messaging to interactive video. Join us as we take a look back, reviewing how the industry has evolved and what “rich media” means today. We’ll also explore some of the engaging and emerging trends we’re seeing including Pinterest, interactive in-stream video, tablet, connected TV and dynamic ad generation and optimization.
KEYNOTE (ScreenMediaExpo 2011): If your digital screens’ message cannot reach more than 20 feet, who cares?
In an ever more connected world, marketers must reach their customers/audiences across multiple channels, devices and platforms.
As if this wasn’t challenging enough, the consumer no longer tolerates pushed messages or one way communications with brands. Instead, the consumer has the remote control (aka a phone) and shapes a dialogue with brands via Likes, Comments, Friends and Fans.
How can Digital Place Based-Screens better connect and foster these dialogues to deliver value to venues and consumers?
Stephen will use case studies that reveal lessons and best practices from the multiple perspectives of brands/advertisers, location owners/managers and digital out-of-home network owners.
Learning outcomes:
Stephen's keynote will provoke the critical questions for anyone in a DOOH business and suggest a path to a more connected DOOH strategy.
How to leverage location-based services to service locations (sounds obvious, but is it?)
Why a failure to understand the impact of social media could cost you your business.
In a fast moving mobile and social technology landscape, should you build or buy your solutions?
Yesterday was a Microsite. Facebook is Today. What will Tomorrow Be?Ripple6, Inc.
For some time, microsites acted as a core component of many marketing campaigns. They provided fast, shorter-term focal points to introduce new lines or new promotions. But not so much anymore. The inability to scale individual microsites or connect them in your marketing efforts pushed them away from the forefront. Today's quickly evolving landscape offers many solutions for listening, engaging, and interacting with consumers, creating relationships in social networks. But how can you translate those efforts into a comprehensive strategy, with the right tools and technology to scale your efforts long term?
In this webinar, you'll learn how to quickly deploy a more engaging and scalable microsite model that can both connect and scale your social marketing. You'll get answers to the following questions:
• How can you scale your social media strategy across the Internet?
• How do you put user generated content to work for you?
• How do you find advocates and then unlock their value in more places than one?
The world is on it's head, yet we continue to see the same marketing plans. It's time to recognize what has changed and, in general, what needs to change.
Integrated Communications and The Dawn of Agile Engagement Malcolm Atherton
Static is not an option any longer for communicators, neither is having silo'd pr and marketing groups.
Organizations will benefit from having PR and marketing and digital and anyone else in communications/external work together to understand audiences, strategize as one, and ultimately use owned media to attain earned media (and earned media to drive creation of owned media).
These are slides from a presentation by Mark Briggs at an regional conference for the Society of Professional Journalists in Pittsburgh (March 15, 2008).
Lotus Education presentation with Sandy CarterLotus Education
When marketing with social media, what sets you apart is how effectively you use the technology to complement and enhance your marketing activities to drive greater results. Using her experiences at IBM, with customers, and with industry leaders, Sandy Carter will show you the critical success factors in adding social media to your marketing mix. Examples will cover blogs and microblogs like Twitter, viral videos with YouTube, social networking, serious games, and more. You will come away with a step-by-step framework to develop a plan that you can act on today. This is a great opportunity for the Lotus Education community to see how they can work together towards building a highly skilled Lotus professionals base !
This presentation discusses what social media strategies work to communicate with older adults. Presented at the national conference for AAHSA in Chicago, November 2009 by Debra Sheridan of IVY Marketing Group.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
The effects of customers service quality and online reviews on customer loyal...
Federated Media Publishing - Best of Both Worlds: Leveraging Conversational Marketing for Success
1. Best of Both Worlds:
Leveraging Conversational
Marketing for Success
Laney Whitcanack, Chief Community Officer
1
Federated Media Publishing Confidential and Proprietary
8. THE WEB’S
GROWTH
ENGINE
Federated Media Publishing Confidential and Proprietary
9. 1
BB
WEB’S GROWTH ENGINE:
113MM: People read
independent websites on
a monthly basis in2010
600
MM 600MM: Expected size
of the independent
audience in 2012
113 1 BB: Expected size of
MM the independent
audience in 2014
independent audience
9
Federated Media Publishing Confidential and Proprietary
10. a real channel
with robust
product toolkit
(psst… navigate and activate programs
just like on the large portals)
10
Federated Media Publishing Confidential and Proprietary
11. WHY
YIN AND YANG
NOT
YIN OR YANG
Federated Media Publishing Confidential and Proprietary
12. IMAGINE A
FACEBOOK FEED
WITHOUT THE
INDEPENDENT
WEB?
Federated Media Publishing Confidential and Proprietary
16. PEANUT BUTTER AND CHOCOLATE
16
Federated Media Publishing Confidential and Proprietary
17. PEANUT
BUTTER AND
CHOCOLATE
17
Federated Media Publishing Confidential and Proprietary
18. WHAT
SMART
MARKETERS
KNOW
Federated Media Publishing Confidential and Proprietary
19. THE ULTIMATE YIN & YANG COMBO
PROJECTED AUDIENCE
4 “EARNED MEDIA”
THAT PROJECTED
AUDIENCE DRIVES
“EARNED”
TRAFFIC BACK TO
CONTENT
THROUGH
CLICKBACKS ON
POSTS AND
SHARED URLS.
We call these
clickbacks Social 3
Landings. SOCIAL ACTIONS BRING CONTENT
LINKS TO A NEW AND EXPANDED
AUDIENCE, increasing the
Projected Audience Reach.
1
THE NATIVE SITE
AUDIENCE - views
content.
THAT AUDIENCE
2 TAKES A VARIETY OF
SOCIAL ACTIONS ON
CONTENT, sharing it
to their social graph.
Federated Media Publishing Confidential and Proprietary
20. CONTENT IS FUEL
MOBILE SOCIAL
MEDIA
DATA
PAID MEDIA
E-COMMERCE
SEARCH
20
Federated Media Publishing Confidential and Proprietary
21. Single most important
action person or brand
can do to increase
online influence?
Create, post or share
compelling content
Source: Exploring and Defining Influence: A New Study, Brian Solis, September 29, 2010.
21
Federated Media Publishing Confidential and Proprietary
22. The challenge:
different definitions of great
content
Consumer: Brand:
What helps
What I’m vs me sell the
interested In product
Federated Media Publishing Confidential and Proprietary
23. Content in
shareable
right =
conversation
context
Independent web
Federated Media Publishing Confidential and Proprietary
24. Passion leads
them to the
site
Passion leads
them to
share
24
Federated Media Publishing Confidential and Proprietary
25. Sharing is caring
88% 557%
of audience feels More likely to
relationship/conn tweet/retweet
ection to their than the average
sites web user
Source: FMP Site Satisfaction and Engagement Survey, 2012 25
Federated Media Publishing Confidential and Proprietary
26. Independent web:
at scale and harnessed
Digital strategy:
needs Ying and Yang
independent web + portals
Shareable conversations:
fuel efficient use of the web
native to the independent web
26
Federated Media Publishing Confidential and Proprietary
Editor's Notes
Probably wondering about what everyone from my mom to the person who made my nametag today is wondering – what does it mean to be the Chief Community Officer - Coolest jobs on the planet because my team and I get to work with thousands of publishers everyday who make up the independent web.
Size of independent web
Online brands you know and love, not owned by large media companies Dooce, I Can Haz Cheeseburger, VentureBeat,
Online brands you know and love, not owned by large media companies Dooce, I Can Haz Cheeseburger, VentureBeat,
Independent web is where people seek out the most unique and powerful voices, relatable to their own passionsSource of conversation where ideas are born and sharedWhere people CHOOSE to go onlineThink of Facebook defining itself as a utility – Independent web is not a utility. It is a place of indulgence, enjoyment, of connecting with passions of the reader and author in an intimate way. Where people choose to go online. Does a food lover get as excited to check their email as they do to go to a food blog? Does a new mom get as excited to read her Yahoo homepage as she does when she is looking at Design Mom? The independent web is where people go to connect with their passions online.
Web’s growth engine. Statistic doesn’t need much explaining. If you look at it’s growth, the independent web has incredible size and scale. In fact if you think about it, it’s got the scale and size of any major portal – a distributed portal, so to speak.
It’s a real channel! This is what FM has been about for the last six years – creating a channel to these seemingly disparate parts and then connecting them with – now that it’s got the scale, it’s a real life opportunity to nagvigate and activate programs, just like on the major portals. We’re even making headway on quantifying it – Quantcast will be sharing more on this later today. Needless to say, it’s an exciting moment for the independent web.
Is it exactly the same as a portal – distributed portal?I’d argue that they are interdependent – it’s not YIN or YANG, it’s YIN and YANG.Similarly, smart marketers know it’s independent web and large portals, not either or. In the basest terms, here’s why:
Wow! I have like 20 pageviews and I have no referrral traffic. Both the independent web and the portals need each other.
Total interdependence here between them – reminds me of peanut butter and chocolate – two great tastes that go great together – totally different, but complementary with ability to elevate each other
Ideal way to do this is to utilize both in a kind of Yin and Yang combo – right.Content is created on “native site” Shared by social portalsSocail actions bring content links to a new expanded audienceSocial landings happen when new audience comes back to the original content.
So you’re one of my smart marketers – you get that it all starts with great content. Challenge is that good content to you means something different than to me.Brand – good content helps sell the productConsumer – good content is what I’m interested inSeemingly at odds, unless brand can find or create the RIGHT content in the right context. Want to sell red shoes, selling the on a blog about shoes, where readers have CHOSEN to come to read about shoes, matters.
Plenty of our folks here from FM to have a conversation or talk more about this.