Social is more than just a buzz word – it has to be part of any display strategy. Now with Republic Project as part of the Sizmek family, we have one of the most innovative and seamless social platforms anywhere – where social and display merge.
The super social AJ Vernet hosted the evening. For the most part, our six guest speakers kept the content fresh and flowing smoothly as they gave their overview of the social space. The pace was riveting enough for everyone to stay tuned in, which sustained the interest level. In particular, a few of the CEOs (CitizenNet and Social Code) delivered some amazing content. The best part was everyone walked away with a new spin on social.
Mastering B2B Social Media is a presents so of the key ideas in the newly published book The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. Cohen.
B2B marketers can leverage the power of social media by expanding their reach, using social media for lead generation, analyzing their data to measure ROI and integrating it with offline activities.
Social is more than just a buzz word – it has to be part of any display strategy. Now with Republic Project as part of the Sizmek family, we have one of the most innovative and seamless social platforms anywhere – where social and display merge.
The super social AJ Vernet hosted the evening. For the most part, our six guest speakers kept the content fresh and flowing smoothly as they gave their overview of the social space. The pace was riveting enough for everyone to stay tuned in, which sustained the interest level. In particular, a few of the CEOs (CitizenNet and Social Code) delivered some amazing content. The best part was everyone walked away with a new spin on social.
Mastering B2B Social Media is a presents so of the key ideas in the newly published book The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More by Kipp Bodnar and Jeffrey L. Cohen.
B2B marketers can leverage the power of social media by expanding their reach, using social media for lead generation, analyzing their data to measure ROI and integrating it with offline activities.
Dark Social Is The Most Important Marketing Data You're Not TrackingUnified
Brands are missing out on a massive amount of campaign performance—70% of it to be exact. This unattributed data, appropriately dubbed Dark Social, is not only the potential difference between making and missing important business goals, but is also a concept that so many marketers don’t even know exists.
A basic rundown of services SocializeMedia.com offers in the social media network and marketing vertical.
please visit our site at www.socializemedia.com for more information on how we can help extend your brand's image and performance with social media and structured internet marketing.
Networked Insights Super Bowl XLVIII Brand and Advertising AnalysisNetworked Insights
Networked Insights analyzed consumer conversation from all across the social web during Super Bowl XLVIII.
It was a massive amount of data to analyze too; there were more than 25 million conversations about Super Bowl XLVIII across Twitter, blogs, and forums during the Big Game. Viewers talked about everything from the players to the national anthem to the halftime show performances.
Of course, Networked Insights paid close attention to the brands and advertisers involved in the Big Game. To find out which ads got viewers talking, and the reasons why, we used our technology platform —the same platform that brand marketers and entertainment companies use to gain strategic insights across audience, content and media—to deliver comprehensive analysis.
In support of Community Manager Appreciation Day (2011) we decided to ask 15 of the best community managers we know what did/didn't work in 2010 and what they expect for 2011.
The brands that make an impact today all have one thing in common: They have figured out how to connect in an emotional way. They matter.
Modern marketing campaigns are nimble. They've defined how they connect through emotion. They have a strategy, an idea, and a channel plan. They use great content, distribute strategically, and constantly listen, monitor and optimize performance.
Jive Records chose Crowd Factory’s Social Campaign to launch the recent announcement of Britney Spears’ new album Femme Fatale. Using social media to spread the word, Crowd Factory created a campaign that enabled fans to share and post about the new album on Facebook and Twitter. After sharing with 10 friends, each fan could get a 20% discount on the album. In the first 3 days, Social Campaign delivered 31% of all traffic to Britney.com as a result of the social visits from fans sharing.
Providing social media marketing content through cost efficient, royalty-free real-time digital marketing campaigns is one way CENTURY 21 has differentiated itself from other real estate franchisors looking to attract brokerages and agents. It enables the brand to break away from the pack and break out of the category with regard to innovative marketing and advertising strategy.
Media Trendy 2012 Bernhard Glock - What Inspires Me Most Today After Having L...Media Trendy
Main issues: The secret to effective communication. Understanding the new consumer media behavior at the start of the media process. Creativity becomes core work of media agencies. Truly integrated communication cuts through all lines. The new emerging media trends and companies become the new players in media. My 8 key learnings how to win in media in the future.
Dark Social Is The Most Important Marketing Data You're Not TrackingUnified
Brands are missing out on a massive amount of campaign performance—70% of it to be exact. This unattributed data, appropriately dubbed Dark Social, is not only the potential difference between making and missing important business goals, but is also a concept that so many marketers don’t even know exists.
A basic rundown of services SocializeMedia.com offers in the social media network and marketing vertical.
please visit our site at www.socializemedia.com for more information on how we can help extend your brand's image and performance with social media and structured internet marketing.
Networked Insights Super Bowl XLVIII Brand and Advertising AnalysisNetworked Insights
Networked Insights analyzed consumer conversation from all across the social web during Super Bowl XLVIII.
It was a massive amount of data to analyze too; there were more than 25 million conversations about Super Bowl XLVIII across Twitter, blogs, and forums during the Big Game. Viewers talked about everything from the players to the national anthem to the halftime show performances.
Of course, Networked Insights paid close attention to the brands and advertisers involved in the Big Game. To find out which ads got viewers talking, and the reasons why, we used our technology platform —the same platform that brand marketers and entertainment companies use to gain strategic insights across audience, content and media—to deliver comprehensive analysis.
In support of Community Manager Appreciation Day (2011) we decided to ask 15 of the best community managers we know what did/didn't work in 2010 and what they expect for 2011.
The brands that make an impact today all have one thing in common: They have figured out how to connect in an emotional way. They matter.
Modern marketing campaigns are nimble. They've defined how they connect through emotion. They have a strategy, an idea, and a channel plan. They use great content, distribute strategically, and constantly listen, monitor and optimize performance.
Jive Records chose Crowd Factory’s Social Campaign to launch the recent announcement of Britney Spears’ new album Femme Fatale. Using social media to spread the word, Crowd Factory created a campaign that enabled fans to share and post about the new album on Facebook and Twitter. After sharing with 10 friends, each fan could get a 20% discount on the album. In the first 3 days, Social Campaign delivered 31% of all traffic to Britney.com as a result of the social visits from fans sharing.
Providing social media marketing content through cost efficient, royalty-free real-time digital marketing campaigns is one way CENTURY 21 has differentiated itself from other real estate franchisors looking to attract brokerages and agents. It enables the brand to break away from the pack and break out of the category with regard to innovative marketing and advertising strategy.
Media Trendy 2012 Bernhard Glock - What Inspires Me Most Today After Having L...Media Trendy
Main issues: The secret to effective communication. Understanding the new consumer media behavior at the start of the media process. Creativity becomes core work of media agencies. Truly integrated communication cuts through all lines. The new emerging media trends and companies become the new players in media. My 8 key learnings how to win in media in the future.
Social Media Week NY - Social Media Virginsdbinkowski
Let MS&L’s David Binkowski take you through real world examples of brands that went from experimentation to full-blown consumer engagement, including full marketing integration, overcoming legal hurdles, determining measurement and showing ROI. This is for brands and companies looking for ways to expand their social media presence.
A recent survey explains how companies aiming to reach customers through social media have been successful using three key capabilities. These capabilities help strengthen organizations' social media presence as they move to digitize their brands.
Companies, by contrast, have lagged behind their customers, but they are learning that embracing this platform is not optional. Whether you are a global
FMCG, an automobile manufacturer, financial services company or a B2B technology leader, no one can afford to hesitate. At the same time, tactical,
unconnected experiments will not vault the brand forward. Integrating social media into the marketing and communications functions implies a deep
transformation not just of marketing but customer service, product development, and even the way the enterprise benchmarks success.
The 6 Trends in Digital Communication You Must Be Aware OffLa French Tech
This presentation is a synthetic analysis of the main worldwide trends in digital communication, social media marketing and Internet for 2011 and 2012. This analysis is based on data from Vanksen Group, Emarketer, TNS Gallup and imediaconnection.
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
John Bell examines the fundamental shift of social media on consumer behavior – and how adapting to it and profiting from it require an enterprise-level strategy.
An article I co-authored focusing on the value of real communications and conversations -- no matter which social platform or site emerges, companies must be honest and smart in how they communicate.
A presentation of survey results that Grant Thornton, LLP has done on Social Media plus a discussion on Social Analytics and improving Profitability using Social Media.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
12. tradi&onal digital
retail
partner engagement PR
13. leading to powerful results
275+ 250MM
5 1,100
local broadcast hits global PR media
hits on naJonal global media
in top 25 DMAs impressions
morning shows placements
16
487MM 6%
countries included Quadrupled traffic
global Facebook increase in
in global Facebook to Starbucks.com
impressions global Facebook
Reachblock
fans
15. make a commitment
“The key here is we are connecting directly
with our loyal customers who will be driving
our future growth”
- Howard Schultz underscoring Starbucks social media successes