Web Empowered Printing: A Real-time Marketing Opportunity
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Presentation by Tuan Tran, VP & General Manager, Inkjet Consumer Solutions, Imaging Printing Group, HP Dated: June 8, 2010
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Web Empowered Printing: A Real-time Marketing Opportunity
- 2. Web Empowered Printing: A Real-time Marketing Opportunity Tuan TranGeneral Manager, Vice President Inkjet and Web Solutions Group, HP
- 3. Key market trends Printable Contentexploding2 3x BY 2012 DIGITAL CONTENTEXPLODING1 10x BY 2012 Digitization(Analog to digital) Service basedbusiness models Contentexplosion Mobilityand the Web DIGITAL PAGE GROWTH 1 2008 IDC Diverse and Exploding Digital Universe; 2 HP internal analysis
- 4. 4 Web connected printing What did we learn? 70% of owners are using print applications Double digit usage growth Easy navigation is a must—two clicks to print If you have compelling, relevant content, people print
- 5. 5 What People are Printing Google Directions Google Maps Disney USA Today Fandango Nickelodeon DreamWorks Coupons Recipes Google Calendar Weathernews Sudoku CONVERSION % NUMBER OF LAUNCHES Tabloid <25% HP Cards HP Q Forms 26% - 50% Dear Santa Searcher 51% - 75% NUMBER OF PAGES
- 6. The Cloud at the Core HP ePrint Platform HPCLOUD ContentPartners Retail Web ConnectedDevices Print ServiceProviders web connected web connected ChannelPartners Web-empowereddevices
- 8. Your palm
- 9. His tablet
- 13. LIVE NATION PRINT APP Available in your city—direct from your printer
- 14. Printed output
- 16. A customized news feed from MSNBC to arrive at 7 a.m. to pick-up on their way out of the door, or kids activities from Disney to be waiting when the children get home from school
Editor's Notes
- This is an incredibly exciting time, and printing – unlike ever before in my 25 years in this business -- is a relevant and exciting growth category. The trends in the marketplace (market dynamics) – meet real-time customer needs (we have the very latest insights to show it) meet HP innovation (the best line-up in years). The convergence of market dynamics, customer needs and our on-target innovation is an extraordinary opportunity for everyone in this room. Today, I’m going to share with you how HP is connecting the dots between trends, insights and innovation – to bring you the best line-up we’ve had in years – an unmatched, unprecedented portfolio. What we’re going to share today is a game-changer. This opportunity – with all our customer segments – but today I’m focusing on our consumer and SMB targets – is REAL. So…let’s dive in and talk about the trends/market dynamics…and the REAL time customer needs. Before I do that, I want to qualify the information I’m about to share – it is quite literally “up to the minute” and this is the first time we’ve pulled it together to share publically – so there is nothing more timely or relevant… and we believe that’s REALLY IMPORTANT, because the marketplace is moving so fast right now, we need to rely on the freshest data – and that’s what I have for you.
- Digital Content- explosion of content will change how customers react in the category. Expectations are ballooning and customers have increasingly higher expectations of the devices they interact with. Want to connect anywhere, anytime.
- DERIK – This needs to be converted to a bar graphAlso, we need to show that Google Maps had an uptick (not shown here) when we added driving directionsAnd, same with USA today Both Google and USA Today enjoyed increases when they added features (USA today, new format) (Google Maps added driving directions)