Interesting study by 140 proof and the IPG Medialab about how people actively manage theirs social profiles across multiple platforms.
To better understand why people choose to maintain profiles on multiple networks and the implications of this behavior for marketers, they executed a combination of quantitative and qualitative research. With their research partners, they fielded surveys, collected personal diaries, and conducted one-on-one interviews. Where possible, findings were cross-checked against relevant data from Pew Research Center and comScore.
And for more interesting news about emerging media and technology head over to ipglab.com.
Interesting study by 140 proof and the IPG Medialab about how people actively manage theirs social profiles across multiple platforms.
To better understand why people choose to maintain profiles on multiple networks and the implications of this behavior for marketers, they executed a combination of quantitative and qualitative research. With their research partners, they fielded surveys, collected personal diaries, and conducted one-on-one interviews. Where possible, findings were cross-checked against relevant data from Pew Research Center and comScore.
And for more interesting news about emerging media and technology head over to ipglab.com.
At what point did enterprise IT become reliant on applications that were beautifully designed as well as super functional? What are the requirements now for enterprise applications that are delivered on tablets and phones rather than from totally within the corporate firewall?
This presentation was given at Mobile Monday Brisbane - "Enterprise Night" in May 2012.
Competitive Analysis remains an underleveraged - yet - powerful tool in the product strategist's arsenal. Most companies know who their competitors are. Yet competitive analysis is rarely done in an in-depth manner and usually only covers feature checklists of similar products. This presentation will cover how to examine every aspect of your competition so that winning strategic plans can be put in place. This includes a four-step process for developing competitive analysis for both internal and external audiences and topics such as SWOT analysis, Porter's five forces, channel, team/company, product features, funding and others.
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
Defines the concept of Sales 2.0 from the sales leader’s perspective, separates the reality from the hype, and provides recommendations on how to begin incorporating the best of these emerging tools and practices into your 2010 sales and marketing strategy.
Responsive Web Design: One Size No Longer Fits AllPerficient, Inc.
Designing to allow an ever-increasing number of devices to access your website or web application is a game you can never win. There is arguably little business benefit to targeting less-widely used devices, yet web-accessible smartphones that aren't iPhones constitute a large group of users that is costly to ignore.
Responsive Web Design is a new approach to the design and execution of websites and web applications that offers a way to cater to a much wider array of users and devices than would be possible otherwise. Through the use of modern web standards and a thorough execution plan it is possible to create attractive, brand-aware user experiences that work across a wide range of devices - feature phones, smartphones, tablets, netbooks, laptops and desktop computers - without requiring expensive device-centric development.
This slideshow covers:
• Costs and benefits of Responsive Web Design
• Examples of large-scale responsive websites currently deployed
• When to consider a responsive approach to your project
• The skills your team should have, and the techniques they should be using, when designing responsively
Digital marketing lead nurturing illustrated [infographic]Aericon
If you Google “Lead Nurturing” you will find it’s a fairly complex topic so we created this illustration as a cheat sheet to help you make sense of it.
At what point did enterprise IT become reliant on applications that were beautifully designed as well as super functional? What are the requirements now for enterprise applications that are delivered on tablets and phones rather than from totally within the corporate firewall?
This presentation was given at Mobile Monday Brisbane - "Enterprise Night" in May 2012.
Competitive Analysis remains an underleveraged - yet - powerful tool in the product strategist's arsenal. Most companies know who their competitors are. Yet competitive analysis is rarely done in an in-depth manner and usually only covers feature checklists of similar products. This presentation will cover how to examine every aspect of your competition so that winning strategic plans can be put in place. This includes a four-step process for developing competitive analysis for both internal and external audiences and topics such as SWOT analysis, Porter's five forces, channel, team/company, product features, funding and others.
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
Defines the concept of Sales 2.0 from the sales leader’s perspective, separates the reality from the hype, and provides recommendations on how to begin incorporating the best of these emerging tools and practices into your 2010 sales and marketing strategy.
Responsive Web Design: One Size No Longer Fits AllPerficient, Inc.
Designing to allow an ever-increasing number of devices to access your website or web application is a game you can never win. There is arguably little business benefit to targeting less-widely used devices, yet web-accessible smartphones that aren't iPhones constitute a large group of users that is costly to ignore.
Responsive Web Design is a new approach to the design and execution of websites and web applications that offers a way to cater to a much wider array of users and devices than would be possible otherwise. Through the use of modern web standards and a thorough execution plan it is possible to create attractive, brand-aware user experiences that work across a wide range of devices - feature phones, smartphones, tablets, netbooks, laptops and desktop computers - without requiring expensive device-centric development.
This slideshow covers:
• Costs and benefits of Responsive Web Design
• Examples of large-scale responsive websites currently deployed
• When to consider a responsive approach to your project
• The skills your team should have, and the techniques they should be using, when designing responsively
Digital marketing lead nurturing illustrated [infographic]Aericon
If you Google “Lead Nurturing” you will find it’s a fairly complex topic so we created this illustration as a cheat sheet to help you make sense of it.
Turn your blog idea into a dozens of influence building, inbound marketing, quality content touch points and drive traffic to your site to get more customers.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Kseniya Leshchenko: Shared development support service model as the way to ma...Lviv Startup Club
Kseniya Leshchenko: Shared development support service model as the way to make small projects with small budgets profitable for the company (UA)
Kyiv PMDay 2024 Summer
Website – www.pmday.org
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
An introduction to the cryptocurrency investment platform Binance Savings.Any kyc Account
Learn how to use Binance Savings to expand your bitcoin holdings. Discover how to maximize your earnings on one of the most reliable cryptocurrency exchange platforms, as well as how to earn interest on your cryptocurrency holdings and the various savings choices available.
3. Larry Garfield, CEO
Garfield Group Branding
• Brand Strategy and Creative Lead
• Over 25 years of agency experience
• Some Clients: IBM, AT&T, Novell,
Samsung, Switchboard.com, Black &
Decker, Holiday Inn, DuPont, IMS Health,
Vertex, Bose Corporation, BioClinica
lgarfield@garfieldgroup.com
linkedin.com/in/larrygarfield
11/15/09 Garfield Group Page 3
6. The rules have changed
• Customers have greater control
– What- When- How
– They speak to each other about you
• Disruption has its limitations
• Today’s mantra: connect and engage
with customers
– A dialogue; earn the right to a relationship
November 09 Garfield Group Page 6
10. The New Rules of Engagement
• Think like a Publisher: journalistic, valuable content
• Hone in on those “buyer personas” that are making
purchasing decisions
• Develop great content
– Think like a VC or Film Producer: cool content
– What do we want buyers to believe about our products/
services?
• Measure in new ways
– How many people are exposed to our ideas?
– How many downloads?
– How many interactions turn to leads– turn to sales?
Source: David Meerman Scott
November 09 Garfield Group Page 10
12. Dean Whitney, President
Garfield Group Interactive
• Digital strategy
• Solution Architecture
• Creative Lead
617-431-5065
dwhitney@garfieldgroup.com
@deanwhit
11/15/09 Garfield Group Page 12
13. Integrated Marketing
Results (KPIs) Tactics
• Search rank • Websites/blogs
• Audience Acquisition • Lead gen programs
• Brand recognition • Organic Search
• Apps (Twitter, Facebook)
• Quality of Engagement
• Social Media
• Leads & Customers
• Branding/Print
Nov-15-09 Garfield Group Interactive Page 13
14. The consumer decision journey
• Consumers are moving outside the
purchasing funnel—changing the way they
research and buy your products.
McKinsey & Company
JUNE 2009 • David Court, Dave Elzinga, Susan Mulder, and Ole Jørgen Vetvik000
Nov-15-09 Garfield Group Interactive Page 14
15. They influence each other…
2009
4 Billion Tweets
2010
40 Billion Tweets
11/15/09 Garfield Group Page 15
16. ???
Web 2.0
16 Nov-15-09 Garfield Group Interactive
25. Agile Development
Microsoft Release History
1985 2007
Flickr Release History
2004 O’Rielly Radar – October 2006 2006
Agile Iterative Development Benefits
Release early and often (perpetual Faster time to market / Reduced risk
beta)
Closer relationship with customers
Trust users as co-developers and real-
time testers Real-time data to make quantifiable
decisions
Incrementally release new products
Increased responsiveness
11/15/09 GGI Overview 25
26. Involve end users early
Implementation Jun Jul Aug Sep Oct Nov
Finalize features and requirements, set up
issue tracking
Detailed Design, business process modeling,
proof of concept (POC), portal staging
Implement hosting, platform configuration,
feature backlog/iteration plan
Template development, custom applications,
custom data services, 3rd Party integrations
QA and performance testing, UAT testing
User training & Roll-out (TPA, Admin)
Launch Plan
POC Closed Beta Launch
Alpha
Nov-15-09 Garfield Group Interactive Page 26
27. “Make it as simple as possible.
But no simpler.” - Albert Einstein
51. Holiday Program Results
• 32% of emails received a click-through
• Over 1,500 people visited the website; 52% direct
traffic, 44% from social media
• Most importantly, raised awareness for Heifer,
driving click-throughs to their website for additional
donations
• “This may be the most clever thing anybody has
ever done to support Heifer.”
– Ray White, Public Relations Director, Heifer International
11/15/09 GGI Overview 51