The leading digital commerce company in Latin America, Paymentez, provides one-stop shop payment solutions for online and offline transactions across mobile, products, and services. It helps customers increase their user base, conversion rates, and minimize taxes and fees in the region. Paymentez has 4 million registered users and an optimized system to reduce fraud and chargebacks. It offers comprehensive marketing strategies along with ways for customers to monetize applications and games through an easy-to-use interface.

1. The leading digital commerce
company in Latin America

2. index
01. about Paymentez
02. why Latin America?
03. our services
a. online services
b. offline services
c. monetization strategy
04. why we make the difference
05. who is working with us
06. case studies

3. why Paymentez
One-stop shop:
• Payments: online, offline, mobile (SMS, smartphones)
• Product: We don’t just provide you with payment solutions, we help you
increase your user base and conversion rate, and minimize your taxes and
fees in the region.
experience usability
coverage
Massive physical and
& security Easy-to-use interface, 3-
step process allowing
digital presence to reach young people to pay
4 million registered users,
the entire Latin American beyond normal payment
optimized system to reduce
online population. methods. Plus,
chargeback & fraud.
customizable look and feel.

4. what do we offer?
Along with a comprehensive marketing strategy, we give our customers a way
to monetize their applications and games through an easy-to-use interface.

5. index
01. about Paymentez
02. why Latin America?
03. our services
a. online services
b. offline services
c. monetization strategy
04. why we make the difference
05. who is working with us
06. case studies

6. why Latin America?
By 2014 global
ecommerce is
expected to grow
more than 90%.5 In
Latin America that
expectation is
twice as big!!
1,2. Internet World Stats
March 2011
3. Playspan report Feb 2011
4. January 2011, UN
5. Euromonitor International
• Internet population: 183M1 (53% of population)
• Growing Internet penetration (28.8%+ average)2
• Virtual goods market in LatAm to reach $624MM by 20143
• 70% of online transactions are executed through alternative payment methods.
• The annual growth of e-commerce in Latin America is more than 20%.

7. need for alternative payments
• E-commerce is growing exponentially in Latin America, but credit cards are still not as
prevalent as in the US and Western Europe.
• Less than 20% of credit cards in the region are accepted abroad.
• Cash and offline sales make up almost half of transactions.

8. index
01. about Paymentez
02. why Latin America?
03. our services
a. online services
b. offline services
c. monetization strategy
04. why we make the difference
05. who is working with us
06. case studies

9. online services
We have created a checkout that can be
customized according to the developer’s
look and feel, in order to improve user
experience within the game.
Our gateway also
adapts to the user’s
behavior. We can
prioritize price products
or payment methods
according to the user’s
purchasing behavior.

10. Revenue Report
Wire transfers are
made from our U.S.
company after it
receives
remittances from
the developer side,
first we send a
report where you
can find in details
the revenue of that
period.

11. Backend of the TRX
From the backend you will
be able to see the
transactions online, you will
find there information such
as payment date, payment
type, the status, and the
user information.

12. Zippio

13. Fraud Prevention
Paymentez uses an
antifraud process with
world-class tools like
“Retail Decisions”
and “Kount”, enabling
a control scheme of
fraud sceneries.

14. meet some of our partners
We are always aiming to provide full coverage in the region in order to help
our partners reach their full potential in Latin America.

15. index
01. about Paymentez
02. why Latin America?
03. our services
a. online services
b. offline services
c. monetization strategy
04. why we make the difference
05. who is working with us
06. case studies

16. Coverage 650K+ Points of Sale across the region

17. PIN codes & prepaid cards
• We provide 3 different pre-paid card solutions that
fit our partners’ needs and objectives:
• Paymentez prepaid card
• Partner prepaid card
• Co-branded (Partner & Paymentez) prepaid card
Our POS networks
allow small businesses
to sell Paymentez PINs.
Users can buy PINs from
magazine stands,
restaurants,
convenience stores, etc.

18. index
01. about Paymentez
02. why Latin America?
03. our services
a. online services
b. offline services
c. monetization strategy
04. why we make the difference
05. who is working with us
06. case studies

19. monetization strategy
Assessment Payments &
Implementation Program-follow
& Gap Transactions Decision-
& execution through & fine
analysis analysis Making tuning
• Metric analysis with RJ • Offline campaigns • Weekly follow
Metrics (revenue, user profiles • Online marketing up calls
approval rate, ARPPU, etc) campaigns (including • Quarterly
• Business Intelligence landing page, user targeting Business
strategies and complex tools, etc) Reviews to go
analyses • Monetization strategies for over goals and
• Business Model Assessment achieving proposed goals strategies for
next quarter

20. sample marketing plan
online offline
• Press release to users
• Landing page on Paymentez site
• Visuals in POS including posters,
• Monthly newsletters to users stickers, etc
about upcoming promos and
content in the site • Bi-monthly newsletter to Internet
Café and POS owners
• Media buys
• Trainings and education sessions
• Alternative selling channels like with VIP network of 100 POS
Mercado Livre (like eBay)
• Prepaid card distribution in retail
stores

21. sample marketing plan
Online / Customized Landing Pages

22. sample marketing plan
Offline / Lan Houses with Paymentez’s visuals

23. index
01. about Paymentez
02. why Latin America?
03. our services
a. online services
b. offline services
c. monetization strategy
04. why we make the difference
05. who is working with us
06. case studies

24. why we • One Click Shop in order to ease the
make the payment process.
• Customize your platform! Include your logo
difference and colors in order to improve the user
experience by changing the look and feel.
• BI is everything! With our metric system
Powered by RJ Metrics you’ll be able to pull
substantial information for further business
decisions.
• Out-of-the-box ideas to convert users into
paying customers
• Our corporate structure enables us to
minimize normal taxes and fees in the
region.
• We have the experience and the presence in
the region to reach the types of user you are
looking for.

25. index
01. about Paymentez
02. why Latin America?
03. our services
a. online services
b. offline services
c. monetization strategy
04. why we make the difference
05. who is working with us
06. case studies

26. who is working with us?
We’d love to have your company on board too!

27. index
01. about Paymentez
02. why Latin America?
03. our services
a. online services
b. offline services
c. monetization strategy
04. why we make the difference
05. who is working with us
06. case studies

28. meet our costumers
situation:
Brazil and the rest of Latam was a huge
market for Zynga, representing a good
portion of users, but not transacting
customers.
solution:
Paymentez to reach users at POS and
internet cafes.
result:
Before Paymentez, Zynga had no offline
presence in the region. By the end of the first
year, offline channels made up slightly more
than half of total transactions, and sales
increased 4-fold. Paymentez has helped
strengthen awareness of the brand and
(customer since 2010)
games in the region.

29. meet our costumers
situation:
Although Zumba is a hit across the world, it
had yet to take off in Brazil. After finding a
payment partner in Paymentez, it began to
offer training courses in the region.
solution:
With Paymentez, Zumba arrived with local
payment methods, such as credit cards,
Boleto, debit cards, and the innovation of the
Paymentez PIN.
result:
Zumba has made a name for itself in Brazil
with Paymentez’s help, and within the first 6
months it increased its revenue projections
(customer since 2011)
3x.

30. meet our costumers
situation:
Habbo Hotel is a virtual world that started using
Paymentez to reach Brazilian users through
offline channels.
solution:
• Separation of payment methods into
direct online and offline options
• Branded PINs and prepaid cards to raise
awareness of brand in offline channels
• Poster contest for users to connect
virtual world with Paymentez
results:
• Offline payments increased from 1% to 10%
of total revenue in 4 months
• ARPPU increased among users paying
through offline channels
• Poster contest: 500 submissions, 25K votes

31. thanks!
Oscar Grondona & Fernando Paradiso
Business Development
ogrondona@paymentez.com
&
fparadiso@paymentez.com
Feel free to check out our integration documentation to understand how we work