The full-conference agenda for the Social Brand Forum 2012 to be held October 17–18 at the Iowa River Landing featuring Ann Handley, Mack Collier, John Morgan, DJ Waldow, & more! http://socialbrandforum.com

1. Agenda
Marriott Hotel & Conference Center | Coralville, IA
WEDNESDAY, OCTOBER 17th
12:00–1:15 Registration/Sponsor Tables Open
1:15–1:30 Welcome – Nick Westergaard, Brand Driven Social
1:30–2:30 Opening Keynote Sponsored by FusionFarm
Ann Handley, MarketingProfs – “The Daring Brand's Guide to Creating
Content Worth Sharing”
2:30–3:15 Steve Levigne, McDonald's – “Social Media Strategy at McDonald’s”
3:15–3:30 Break/Birds of a Feather Networking
3:30–4:15 David B. Thomas, Salesforce Marketing Cloud – "Social Media ROI:
Understanding the Business Value of Content and Community."
4:15–5:00 Live #Blogchat Sponsored by UI School of Journalism & Mass
Communication
Hosted by Mack Collier
5:00–7:00 Networking Reception – Vesta
A short walk from the Coralville Marriott
THURSDAY, OCTOBER 18th
Breakfast on your own
8:00–9:00 Registration/Sponsor Tables Open
9:00–9:15 Welcome/Updates — Nick Westergaard, Brand Driven Social
9:15–10:00 Thursday Keynote Sponsored by Overblog
Mack Collier, Mack Collier.com – "Think Like a Rock Star: How to Build
Engagement and Cultivate Fans With Social Media”
10:00–10:15 Break/Birds of a Feather Networking
10:15–11:00 Kipp Bodnar, Hubspot — “How To Master Social Media Lead
Generation”
11:00–11:45 Kary Delaria, Kane Consulting – “Community Management Best
Practices”
11:45–1:00 Lunch – Sponsor Tables Open
1:00–1:45 DJ Waldow, Waldow Social – “7 Email Marketing Rules You Must
Break”
1:45–2:30 TJ Stein, MediaTemple – “Crisis Management in Social Media”
2:30–2:45 Break/Birds of a Feather Networking
2:45–3:45 Closing Keynote Sponsored by Kirkwood Continuing Education &
Training Services
John Morgan, Brand Against the Machine — “How to Build a
Successful Brand in Today’s Social World”

2. 3:45–4:15 Closing Remarks – Nick Westergaard, Brand Driven Social
What Are ‘Birds of a Feather’?
During these lightly structured networking breaks, we’ll have various spaces throughout the
event designated as convening nests for birds of a feather based on topic area. Birds of a
Feather include Social Media for Beginners, Small Business, B2B Social, Agencies, and
Blogging/Content. Each flock will be led by an expert and will provide opportunities to
connect, share, and synthesize key take-aways from the Social Brand Forum.
Thanks to Our Sponsors