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Agenda
Marriott Hotel & Conference Center | Coralville, IA

WEDNESDAY, OCTOBER 17th
12:00–1:15              Registration/Sponsor Tables Open
1:15–1:30               Welcome – Nick Westergaard, Brand Driven Social
1:30–2:30               Opening Keynote Sponsored by FusionFarm
                        Ann Handley, MarketingProfs – “The Daring Brand's Guide to Creating
                        Content Worth Sharing”

2:30–3:15               Steve Levigne, McDonald's – “Social Media Strategy at McDonald’s”
3:15–3:30               Break/Birds of a Feather Networking
3:30–4:15               David B. Thomas, Salesforce Marketing Cloud – "Social Media ROI:
                        Understanding the Business Value of Content and Community."
4:15–5:00               Live #Blogchat Sponsored by UI School of Journalism & Mass
                        Communication
                        Hosted by Mack Collier
5:00–7:00               Networking Reception – Vesta
                        A short walk from the Coralville Marriott


THURSDAY, OCTOBER 18th
Breakfast on your own

8:00–9:00               Registration/Sponsor Tables Open
9:00–9:15               Welcome/Updates — Nick Westergaard, Brand Driven Social
9:15–10:00              Thursday Keynote Sponsored by Overblog
                        Mack Collier, Mack Collier.com – "Think Like a Rock Star: How to Build
                        Engagement and Cultivate Fans With Social Media”
10:00–10:15             Break/Birds of a Feather Networking
10:15–11:00             Kipp Bodnar, Hubspot — “How To Master Social Media Lead
                        Generation”
11:00–11:45             Kary Delaria, Kane Consulting – “Community Management Best
                        Practices”
11:45–1:00              Lunch – Sponsor Tables Open
1:00–1:45               DJ Waldow, Waldow Social – “7 Email Marketing Rules You Must
                        Break”
1:45–2:30               TJ Stein, MediaTemple – “Crisis Management in Social Media”
2:30–2:45               Break/Birds of a Feather Networking
2:45–3:45               Closing Keynote Sponsored by Kirkwood Continuing Education &
                        Training Services
                        John Morgan, Brand Against the Machine — “How to Build a
                        Successful Brand in Today’s Social World”


                                                                                                 	
  
3:45–4:15               Closing Remarks – Nick Westergaard, Brand Driven Social




What Are ‘Birds of a Feather’?
During these lightly structured networking breaks, we’ll have various spaces throughout the
event designated as convening nests for birds of a feather based on topic area. Birds of a
Feather include Social Media for Beginners, Small Business, B2B Social, Agencies, and
Blogging/Content. Each flock will be led by an expert and will provide opportunities to
connect, share, and synthesize key take-aways from the Social Brand Forum.


Thanks to Our Sponsors




                                                                                              	
  

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Social Brand Forum 2012 Agenda

  • 1. Agenda Marriott Hotel & Conference Center | Coralville, IA WEDNESDAY, OCTOBER 17th 12:00–1:15 Registration/Sponsor Tables Open 1:15–1:30 Welcome – Nick Westergaard, Brand Driven Social 1:30–2:30 Opening Keynote Sponsored by FusionFarm Ann Handley, MarketingProfs – “The Daring Brand's Guide to Creating Content Worth Sharing” 2:30–3:15 Steve Levigne, McDonald's – “Social Media Strategy at McDonald’s” 3:15–3:30 Break/Birds of a Feather Networking 3:30–4:15 David B. Thomas, Salesforce Marketing Cloud – "Social Media ROI: Understanding the Business Value of Content and Community." 4:15–5:00 Live #Blogchat Sponsored by UI School of Journalism & Mass Communication Hosted by Mack Collier 5:00–7:00 Networking Reception – Vesta A short walk from the Coralville Marriott THURSDAY, OCTOBER 18th Breakfast on your own 8:00–9:00 Registration/Sponsor Tables Open 9:00–9:15 Welcome/Updates — Nick Westergaard, Brand Driven Social 9:15–10:00 Thursday Keynote Sponsored by Overblog Mack Collier, Mack Collier.com – "Think Like a Rock Star: How to Build Engagement and Cultivate Fans With Social Media” 10:00–10:15 Break/Birds of a Feather Networking 10:15–11:00 Kipp Bodnar, Hubspot — “How To Master Social Media Lead Generation” 11:00–11:45 Kary Delaria, Kane Consulting – “Community Management Best Practices” 11:45–1:00 Lunch – Sponsor Tables Open 1:00–1:45 DJ Waldow, Waldow Social – “7 Email Marketing Rules You Must Break” 1:45–2:30 TJ Stein, MediaTemple – “Crisis Management in Social Media” 2:30–2:45 Break/Birds of a Feather Networking 2:45–3:45 Closing Keynote Sponsored by Kirkwood Continuing Education & Training Services John Morgan, Brand Against the Machine — “How to Build a Successful Brand in Today’s Social World”  
  • 2. 3:45–4:15 Closing Remarks – Nick Westergaard, Brand Driven Social What Are ‘Birds of a Feather’? During these lightly structured networking breaks, we’ll have various spaces throughout the event designated as convening nests for birds of a feather based on topic area. Birds of a Feather include Social Media for Beginners, Small Business, B2B Social, Agencies, and Blogging/Content. Each flock will be led by an expert and will provide opportunities to connect, share, and synthesize key take-aways from the Social Brand Forum. Thanks to Our Sponsors