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Program
  08:00 – 09:00   Registration & Breakfast

  09:00 – 09:10   Welcome

  09:10 – 09:50   Antonio Lucio                      How to Orchestrate
                  Chief Marketing Officer,           Global Brand Growth
                  Visa Inc.


  09:50 – 10:30   Arun Sinha                         How to Build a Global
                  Chief Marketing Officer,           Brand in the Digital Age
                  Zurich Financial Services Group


  10:30 – 10:50   Networking Break

  10:50 – 11:30   Marc Mathieu                       The Role of Brands
                  SVP of Marketing,                  in the Digital Age
                  Unilever


  11:30 – 12:10   David Edelman                      Branding and Growth
                  Partner & Co-Leader,               in the Digital Age
                  Global Digital Marketing
                  Strategy, McKinsey & Co.

  12:10 – 13:45   Networking Lunch

  13:45 – 14:20   Tom O’Toole                        How to Create Loyalty
                  SVP & COO, Mileage Plus            in the Digital Age
                  Holdings LLC, United Continental
                  Holdings, Inc.

  14:20 – 14:50   Rob Malcolm                        Characteristics of Winning
                  Former President of Global         Global Brands
                  Marketing, Sales and
                  Innovation, Diageo

  14:50 – 15:20   Marc de Swaan Arons                What it Takes to Win
                  Co-Founder & Chairman,             in Global Marketing
                  EffectiveBrands



  15:20 – 15:55   Networking Break

  15:55 – 16:30   Cheryl Max                         Understanding different
                  SVP of Marketing,                  Digital Behavior around
                  North America, TNS                 the World


  16:30 – 17:00   Dev Patnaik                        The Role of Innovation
                  CEO, Jump Associates               as Growth Driver



  17:00 – 17:30   Claire Alexander                   Winning Business Strategies
                  VP Digital Strategy,               in the Digital Age
                  Biz Development & Social
                  Media, Discovery Communications

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North American CMO Conference 2011

  • 1. Program 08:00 – 09:00 Registration & Breakfast 09:00 – 09:10 Welcome 09:10 – 09:50 Antonio Lucio How to Orchestrate Chief Marketing Officer, Global Brand Growth Visa Inc. 09:50 – 10:30 Arun Sinha How to Build a Global Chief Marketing Officer, Brand in the Digital Age Zurich Financial Services Group 10:30 – 10:50 Networking Break 10:50 – 11:30 Marc Mathieu The Role of Brands SVP of Marketing, in the Digital Age Unilever 11:30 – 12:10 David Edelman Branding and Growth Partner & Co-Leader, in the Digital Age Global Digital Marketing Strategy, McKinsey & Co. 12:10 – 13:45 Networking Lunch 13:45 – 14:20 Tom O’Toole How to Create Loyalty SVP & COO, Mileage Plus in the Digital Age Holdings LLC, United Continental Holdings, Inc. 14:20 – 14:50 Rob Malcolm Characteristics of Winning Former President of Global Global Brands Marketing, Sales and Innovation, Diageo 14:50 – 15:20 Marc de Swaan Arons What it Takes to Win Co-Founder & Chairman, in Global Marketing EffectiveBrands 15:20 – 15:55 Networking Break 15:55 – 16:30 Cheryl Max Understanding different SVP of Marketing, Digital Behavior around North America, TNS the World 16:30 – 17:00 Dev Patnaik The Role of Innovation CEO, Jump Associates as Growth Driver 17:00 – 17:30 Claire Alexander Winning Business Strategies VP Digital Strategy, in the Digital Age Biz Development & Social Media, Discovery Communications