K KC KC KC KC KC KC KCCKC ELECTRONIC MEDIAKC Kokie Z. TayanesK Clent Daryl C. BalabaCKC KC KC KC KC KC KC KC
CONTENTSMediaElectronic MediaHistory of Electronic MediaTypes of Electronic MediaRole of Electronic MediaAdvantages and Disadvantages
MEDIA•the plural of medium, aremeans of communication.•derived from the Latin word“medius” middle(“between”),the term refers to anything thatcarries information between a source and areceiver.
MEDIA•isa mean of transmitting themessage, thought opinion andview point.•its purpose is to facilitatecommunication and learning. HOME
ELECTRONIC MEDIAElectronic media is enjoyingbroader use every day with anincrease in electronic devicesbeing made. The meaning ofelectronic media, as it is known invarious spheres, has changed withthe passage of time.Electronic media exists today inmany forms: radio, television,videotape, audiotape, telephone, HOMEtelegraph, computer file, etc.
ELECTRONIC MEDIAComputer technology isadvancing in every walk of lifeto the point which ``change isoccurring so rapidly that thereis no time to react.
ELECTRONIC MEDIALancaster and Naisbitt proposed that we are approaching a paperless society, where it is faster and less expensive tocommunicate through electronic channels: ``It is becoming cheaper to handle words electronically than to handle them physically, to the point where the physical mode is becoming too expensive for ordinary use.
ELECTRONIC MEDIAImplementing a computer-basedsystem to facilitate scholarlycommunication has its own setof concerns and issues. TheInternet is an existing attemptat such a system. It offers usersthe benefits of access, filetransfer, and electronicmail(which includes electronicjournals) with remote systemsaround the world.
ELECTRONIC MEDIAIn his proposal for an ideal National Research andEducation Network, Dr. E. Brownrigg suggests ten principles be adopted for such a scholarly system.
It provides …•protection of each users firstamendment rights,•the freedom of all users to publishonto the network,•a free market status for the networkadministration,•remote access,•privacy from governmenteavesdropping,•and recognition of intellectualproperty which includes copyright HOMEenforcement and royalty distribution.
ELECTRONIC MEDIAThere are three traditional types ofElectronic Media and a few Hybrids:1) Television2) Radio3) Internet4) Smart phones may have created a newmedia type5) Electronic display advertising,electronic streaming billboards may alsobe a new hybridInternet, TV, Radio, arguably electronicBill boards might qualify. Smart Phones HOMEare a play between Phone & internet somight pass for electronic media,
ELECTRONIC MEDIA In education sector, variousmultimedia and slide presentation (A primary electronic media source) is used. The sole aim of such presentations is to createcertain expertise among students in the desired field of education.The presentations are simple and easy to understand, the pictorialrepresentation could enhance the understanding level.