3. MEDIA
•the plural of medium, are
means of communication.
•derived from the Latin word
“medius” middle(“between”),
the term refers to anything that
carries information
between a source and a
receiver.
4. MEDIA
•isa mean of transmitting the
message, thought opinion and
view point.
•its
purpose is to facilitate
communication and learning.
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5. ELECTRONIC MEDIA
Electronic media is enjoying
broader use every day with an
increase in electronic devices
being made. The meaning of
electronic media, as it is known in
various spheres, has changed with
the passage of time.
Electronic media exists today in
many forms: radio, television,
videotape, audiotape, telephone, HOME
telegraph, computer file, etc.
6. HISTORY
Telegraph, 1938
Telephone, 1876
Radio, 1895
Television, 1927
Early Computer, 1942
Photocopy Machine, 1946
Transistor, 1947
Microcomputer, 1960’s HOME
Computer, between 1960’s & 1980’s
7. ELECTRONIC MEDIA
Computer technology is
advancing in every walk of life
to the point which ``change is
occurring so rapidly that there
is no time to react.
8. ELECTRONIC MEDIA
Lancaster and Naisbitt proposed
that we are approaching a
paperless society, where it is
faster and less expensive to
communicate through electronic
channels: ``It is becoming
cheaper to handle words
electronically than to handle
them physically, to the point
where the physical mode is
becoming too expensive for
ordinary use.''
9. ELECTRONIC MEDIA
Implementing a computer-based
system to facilitate scholarly
communication has its own set
of concerns and issues. The
Internet is an existing attempt
at such a system. It offers users
the benefits of access, file
transfer, and electronic
mail(which includes electronic
journals) with remote systems
around the world.
10. ELECTRONIC MEDIA
In his proposal for an ideal
National Research and
Education Network, Dr. E.
Brownrigg suggests ten
principles be adopted for
such a scholarly system.
11. It provides …
•protection of each user's first
amendment rights,
•the freedom of all users to publish
onto the network,
•a free market status for the network
administration,
•remote access,
•privacy from government
eavesdropping,
•and recognition of intellectual
property which includes copyright HOME
enforcement and royalty distribution.
12. ELECTRONIC MEDIA
There are three traditional types of
Electronic Media and a few Hybrids:
1) Television
2) Radio
3) Internet
4) Smart phones may have created a new
media type
5) Electronic display advertising,
electronic streaming billboards may also
be a new hybrid
Internet, TV, Radio, arguably electronic
Bill boards might qualify. Smart Phones
HOME
are a play between Phone & internet so
might pass for electronic media,
13. ELECTRONIC MEDIA
In education sector, various
multimedia and slide presentation
(A primary electronic media
source) is used. The sole aim of
such presentations is to create
certain expertise among students
in the desired field of education.
The presentations are simple and
easy to understand, the pictorial
representation could enhance the
understanding level.
