The document analyzes the layout, design and stylistic elements of publications including The Sun, Daily Mirror, Daily Star, Terrorizer Magazine, Metal Hammer Magazine and Zero Tolerance Magazine. Key points analyzed include placement of mastheads, headlines, images, use of fonts, colors and informal vs. formal language. Sample pages are provided showing layouts, typography and graphic elements used to match the tone and content of different publications. Mood boards and font testing pages are also included exploring design options for a new magazine.

1. T8 - Publication Analysis &
Development
Henry Buckham

2. Analysis: The Sun
To the right of the
masthead the paper
features a large
advertisement for
features inside the paper.
Masthead placed in the
top left so that it is one
of the first things seen
by readers.
Smaller story is
summarized placed
underneath masthead and
above the headline story
Headline features huge bold
font to catch reader’s eyes
instantly, taking up half of the
space for the story. It uses
informal language, referring
to the killer by a nickname
rather than his real name.
Small summary for the story in
bold and a excerpt is included
below the headline.
Right half of the space for
the headline story is
dominated by a picture of
the story’s subject.
Bottom of the paper is
reserved for a banner for
advertising.
Story is lightly
summarized above the
headline

3. Analysis: The Daily Mirror
Masthead featured in the
top left to draw attention
with the bold red
background, similar to The
Sun.
Advert featured under the
masthead using bold
colours to catch eyes.
Bold, heavy headline takes
up half of the space for the
entire story and features
wordplay, as well as informal
language when describing
the Conservative Party.
The right side of the space is
dominated by an image
relevant to the story, also
including a small inset image
to provide further
background.
The story is summarized in a
small box in the centre of the
space, which is an excerpt
from the entire article inside.
Bottom left has a small
advert that features the
pullout included with the
issue, with a large ‘FREE’ to
catch the reader’s eye.
Next to the masthead is ad
that showcases the
features that are inside
the issue.

4. Analysis: The Daily Star
Masthead is in a large bold white
font that stands out against the
red background. Above is a tagline
that helps to gives the newspaper
more credit to buyers. Beside the
masthead there are several
banners that make the price of the
paper very noticeable and
compare it to rivals, such as The
Sun.
A third of the page is
taken up by very
noticeable adverts
and promotions, and
the story is kept in
the bottom right,
which offer different
prizes for being
redeemed in certain
shops.
Headline uses a large heavy
font to increase visibility. To
the right below the headline
is a picture relevant to the
article, as well as a summary
that uses informal language.
The excerpt for this story is
quite small and is located in
the middle of the space.
The colours used mainly in
this paper are red, yellow,
and white, which helps to
increase visibility because it
has a noticeable and familiar
colour set.

5. Analysis: Terrorizer Magazine Article
Photographs of the
subject are
presented in an
informal manner,
by being
overlapped and
orientated
diagonally to make
them appear as if
they have been
tacked on a wall.
The article’s copy is presented on notepad styled
backgrounds which makes the article feel very
rough, informal and gritty. The titles and headers
vary in font style but all of them have quite an
industrial vibe and use emotive language to describe
the subject.
Sidebar of the
article appears
on the right and
lists a
chronology of
releases by the
band in
question,
providing more
background on
the band.
The article has a dingy brick background and several bloody decals that
help to emphasis the nature of the magazine and the band’s style of music.
Dark colours and graphics are used through to support this.

6. Analysis: Metal Hammer Magazine Article
Several pictures of the
band in action are used to
add exposition to the
story and provide a visual
background.
The header of this article has
a heavily distressed, grungy
typeface that fits in with
metal’s characteristics.
Colours used are a simple black for
the background which gives the entire
page an overall gloomy and darker
feeling than what would be expected
from a mainstream music article. The
article’s headers used a combination
of red and grey for increased visibility.
Main picture of the article is
Gorgoroth frontman, whose band is
the subject of the article. Picture
was chosen because of its gloomy
outlook and frightening appearance.
Article uses a simple column style
approach for the copy, printed
straight onto the background.

7. Analysis: Zero Tolerance Magazine Article
Top left of the article page
dominated by a large, textured
skull decal helping to link the
theme of the article and band
into the page’s visual design.
Magazine prints Gorgoroth’s logo as it is
and doesn’t print it in a basic font, as
the font used in the band logo fits into
the theme without standing out too
much.
Frontman picture is orientated on a
slant, printed against a distressed white
background and has been darkened to
increase the ominous factor of the
subject.
Text of the article is laid out
in long columns, broken by
bold subheadings that mark
the start of a new subject.
Header of the article is in a large and
imposing serif font which is similar to
the band’s logo.
Space for text is a white distressed
background surrounded by a black and
red grungy page background, and is
roughly broken at the top to fit with the
article’s dark and industrial styling.

8. Mood Board for Publication

9. Font Testing
Headline / Logo Style
Malaise
Malaise
Malaise
malaise
Body Text Style
Body Text
Body Text
Body Text
Body Text

10. Flat Plans: Magazine
Column
2Column
1
Picture
Sidebar
Subheading
Headline
Plan 1 Plan 2
Picture
Picture
Headline
Subheading
Column
1
Column
2
Column
3

11. Flat Plans: Magazine
Plan 3 Plan 4