The document discusses considerations for researching existing social action organizations to help plan a campaign for Surfers Against Sewage (SAS). It notes that looking at 3 different organizations would provide a well-rounded perspective without being one-sided. The research would look at campaign materials, merchandising, leaflets and how each organization communicates their message through various media. Elements to examine include how groups operate, their activities, and effective use of design elements like color and fonts. Sensitivity is important since some causes help disadvantaged people and privacy must be respected. Some groups may not want to share information so alternative organizations should be researched. Completed pieces would be displayed in coastal areas and published nationwide to raise awareness. As a non-profit

1. Aims and Considerationssheet
ExistingProducts:
How manyexistingartefactsdoyoufeel youwillneedtolookat?
In termsof existingartefactstoresearchIbelieve lookingatthree differentorganisationswillbe
sufficientformyresearch.This isbecause itallowsme tolookat a wide range of differentsocial
actionorganisationsandbalance myresearch,ratherthanresearchingone organisationand
endingupwithone-sidedandheavilymisrepresentingresults.Thisvarietyof artefactsallowsme
to forma strongerdiversifiedfinalopinion aswell astocompare differenttechniquesand
approachesto campaignsforchange,notingdifferencesintheirmessage,presentationand
intendedaudience.
What kindsof artefactsare youexpectingtolookat?
The range of artefactsthat will be researchedforthisprojectincludesdifferentsocial action
organizationsthatrunsimilarcampaignstowhatthe SASishopingto achieve.Thisincludes
campaignsthat are aimingto improve the environmentaroundcoastal areas,orin broadertermsa
groupthat is tryingto improve litterstandardsacrossthe entiretyof the UnitedKingdom, eitherby
callingforheaviersanctionsforlitteringorbycleaninguplitterthemselveswithteamsof
volunteers. Inparticular,I will be lookingatenvironmental charities likethe WWF, whoare looking
to improve standardsacrossthe countryor bancertain proceduresthatharm wildlife.Aswell as
this,I will be lookingatarange of differentmediumsusedbybothSASandother similarcharities,
such as campaignmaterials,merchandisingandleafletsinordertoestablishbrandidentity
betweeneachdifferentformatandhow itcan contribute toraisingawarenessforthe campaigns.
What elementswill youlook attohelpyouwithyourresearch?
The elementsIwill lookatformy researchincludeshow theseexistingorganizationsoperate,such
as what formatsof mediatheyincorporate tocommunicate withthe public,andthe contentthey
use for these advertisements.Iwill alsolook atthe activitiesthatthe groupundertakesandhow
theygo aboutthem,whetherornot theyreceive supportfromthe governmentfortheiractionsor
if theyare an independentgroupthatusesvolunteerstoaccomplishthings. Iwill alsobe lookingat
howthese groupseffectivelyuse colour,fontsandvisual layoutstoputacross a specificmessage
or appeal to a certainmarket.Thiswill aidme inthe conceptand planningstage where Ican think
aboutcertaincoloursand fontsto put acrossa specificmessage,moodorthought.
Considerations:
Why mightyouneedtobe sensitive whencarryingoutresearch onsocial actionissues?
Sensitivityisneededwhenresearchingsocial issuesbecause manycausesare dedicatedtohelping
people whoare otherwisedisadvantagedordonothave the same rightsas others,meaningthat
theysufferdiscriminationorprosecutionforwhotheyare.Otherorganizationsmaybe dedicated
to helpingpeople whoare physically/mentallydisabled,therefore itisimportanttoensure that
due care isgivenwhenresearchingsuchorganizationsandthatyoudo not intrude onanyone’s
privacyor cause upset.
Couldyouface any problems whentryingto researchsocial actionissues?If so,isthere away to
overcome these?
The problemsthatmightbe encounteredduringthe researchprocessinclude the factthatsome
organizationsmightnotbe as willingtoshare theirinformationasothers, whichwouldmake it
hard to conductresearchintothat particularorganization. Thisisperhapsbecause some of their
informationmaybe sensitive orprivate,particularlyif the charitydealswithpatientsorother
sensitiveindividuals. Toovercome this,we canlookintoa differentorganizationthatismore open
aboutwhat theydo andwhat theytry andfightfor.

2. Where wouldyouexpectyourfinishedpiecestobe displayedanddistributed?
WhenI complete mypiecesforthissocial actioncampaignIcan expectthemtobe displayedin
coastal areas that sufferahigherlevel of waste andlitter,asthe presence of agroupthat is
combatingsucha problemwill likelystrengthentheirtieswiththe local community.Ican also
expectthe material producedby ourcampaignto be publishedaroundthe country,helping
ordinarypeople knowaboutthe problemsthatthe coastline facesandwhattheyas a personcan
do to help. Inparticular,placeswithalotof pedestriantrafficsuchas shoppingcentres,railway
stationsandcommunitycentreswill alsohelptoinspire like-mindedpeopletojoinSASinits
efforts.
What fundingissues mightanorganisationlike SurfersAgainstSewage (SAS) face?
Issuesthatmay arise include the factthattheirwork isentirelyvoluntary,inthattheyare notpaid
for whattheydo bythe governmentorthe public.Thismeansthatthe SAShas to turn to events
such as fundraisingandcharityinorderto raise the moneyneededtoprinttheirleafletsand
posters,aswell asfundthe work theydofor the environment. Because SASisanon-profit
organizationtheymustrelyontheiradvertisingandwordof mouthto spreadawarenessabout
theircampaign,whichwill entice more people aroundthe countrytojointheireffortsand
hopefullydonate tofundtheiradvertisingandcleanupcampaigns.Showingthattheyhave good
intentionsandare genuinelyhelpingthe environmentwill inspirebenefactorstofinance the
charityand may evenleadtograntsfrom the governmenttocontinue itsefforts.