This document discusses rural development approaches. It begins by explaining why rural development is an important sociological issue, as economic restructuring has negatively impacted many rural regions. It then outlines the modernization paradigm of rural development, which views development as a linear process, but notes this has been criticized for not considering power relations and failing to reduce poverty. The document introduces the new rural development paradigm of endogenous, community-led approaches. It examines this paradigm in the global north, emphasizing self-help and social capital. However, it also notes limitations, such as the risk of further empowering local elites and blaming communities that do not develop as expected.