2. Social Mobilization
Introduction
• Social Mobilization is the cornerstone of participatory approach in
rural development, nutrition enhancement and poverty alleviation
programs. It is powerful instrument in decentralization policies and
programs aimed at strengthening human and institutional resources
development at local level.
3. • Social mobilization strengths participation of rural poor in local
decision making , improve their access to social and productive
services and efficiency in the use of locally available financial
resources and enhance opportunities for assets building by the
poorest of the poor.
4. • UNDERSTANDING SOCIAL MOBILIZATION Our Perspective: Not to
chase the Problem
• * Empowerment Change the KASA
• * Knowledge
• *Attitude * Skills * Aspirations But help people get AHEAD of the
PROBLEM
5. • DEFINITION OF SOCIAL MOBILIZATION
• A process of motivating communities to organize in a cohesive group
for an active participation towards their own development.
• An integrative process where stakeholders are stimulated to become
active participants in social change using diverse strategies to meet
shared goals
• A comprehensive planning approach that emphasizes - Political
Coalition Building - Community Action (UNICEF 1993)
6. • The process concerned with mobilizing human and financial resources
through five main approaches.
• 1. Political mobilization
• 2. Community mobilization
• 3. Government mobilization
• 4. Corporate mobilization
• 5. Beneficiary mobilization