100510 divulgação de resultados 1 t10-inglêsMultiplus
Multiplus reported its 1Q10 results on March 10, 2010. Key highlights included total revenue of R$40.8 million, operating income of R$10.9 million, and net income of R$7.5 million. Operationally, the number of points issued grew 15% and participants increased 20% over 1Q09. Adjusted EBITDA was R$80.7 million with a margin of 35%. Multiplus aims to expand its partner network and redemption options to attract more members and broaden its reach across targeted social classes.
100510 divulgação de resultados 1 t10-inglêsMultiplus
Multiplus reported its 1Q10 results on March 10, 2010. Key highlights included total revenue of R$40.8 million, operating income of R$10.9 million, and net income of R$7.5 million. Operationally, the number of points issued grew 15% and participants increased 20% over 1Q09. Adjusted EBITDA was R$80.7 million with a margin of 35%. Multiplus aims to expand its partner network and redemption options to attract more members and broaden its reach across targeted social classes.
The document discusses citizens' expectations of public services and how governments are responding. Citizens now expect public services to provide choice, convenience, and services that adapt to individual needs, similar to private sector standards. Governments are pursuing initiatives to improve customer service, such as joining up services across organizations and introducing more personalized approaches. New technologies are also enabling new ways for citizens to access services.
Направления совершенствования 97-ФЗ "Закон о блогерах"Nikolay Kamnev
В презентации рассматриваются отличия web 2.0 от web, обуславливающих отличия социальных сетей от сайтов и обозначаются направления совершенствования 97-ФЗ "Закон о блогерах"
A collection of useful insights and news, picked up by Neosperience, about technology, innovation trends, mobile devices and digital customer experience.
The document summarizes research from a survey of millennials (ages 19-29) and non-millennials (ages 30+) in the US regarding their attitudes towards customer loyalty programs and rewards. Some key findings from the survey include:
1) Over three-quarters (77%) of millennials participate in loyalty and rewards programs, compared to four in five (82%) of non-millennials.
2) Nearly half (47%) of millennials agree they are more likely to share personal details with brands that offer loyalty and reward incentives.
3) When introduced to the idea of a US coalition loyalty program where points can be earned across multiple partners, 74% of millennials rated this as
A collection of useful insights and news, picked up by Neosperience, about digital innovation, mobile marketing trends and digital customer experience.
Loyalty Programs are going mobile. This presentation lays out some of the reasons why we're seeing a shift in Loyalty to mobile, and the best way businesses can take advantage of it.
How I met great Adaptive Path team on UX Intensive. (UX Intensive is a four-day workshop series for intermediate-
level professionals wanting to take their practice to the next level. Examining the four key elements that contribute to successful interactive experiences, each day includes fun, hands-on activities designed to build skills and provide a framework that participants can immediately put into practice.)
Video: https://www.youtube.com/watch?v=o2ms7y_SM1Y
How to implement a customer loyalty program for ecommerceZinrelo loyalty
This webinar presentation by ShopSocially and Demandware will show you how Predator Nutrition, a leading ecommerce store, implemented a 360 degree customer engagement model and generated 1000s of loyal enrolments in just 6 months!
These slides will help you:
• Understand how loyalty marketing can get you up to 26% more repeat sales
• Learn actionable tips for setting up your own loyalty program
• Discover how Predator Nutrition achieved a 33% higher average order value (AOV)
Loyalty calculator and emotional service as a pledge of effective sales4Service Group
The better is the service, the more clients are willing to spend money. The more emotion gets the customer from a product, service or company, the faster he ceases to be a critic and becomes the promoter.
This presentation is based on concept I had presented about 2-3 years ago, along the lines of going mobile with loyalty, and adding payments and ecommerce to the mix.
Loyalty based benefits and rewards are the gateway to a customer's heart, though it should not be overplayed. A fine balance is required, and the more personalized instances that can be delivered, the closer a customer will be to the brand.
The mobile platform gives every business the chance to deliver a more personalized and hand-on experience. And let's not forget that the data related to human behavior and actions is immeasurably the most essential component in delivering the best experience.
It is an abridged version of a comprehensive concept, which I can discuss and consult on should any organization be interested in implementing it for their customers, and as such increase their customer experience.
Практика создания новых продуктов в большой корпорацииVladimir Melnikov
Материалы конференции "Открытые Инновации в создании новых продуктов и развитии бизнеса", Лаборатория инновационного бизнеса и предпринимательства (innovationStudio), Erasmus+ при поддержке Центра предпринимательства.
С чего начинается разработка продукта и продуктовой стратегии. Пошаговое руководство для исследователей и продуктовых менеджеров. Видео-рассказ: https://youtu.be/P3YZ-AmsLvE
The document discusses citizens' expectations of public services and how governments are responding. Citizens now expect public services to provide choice, convenience, and services that adapt to individual needs, similar to private sector standards. Governments are pursuing initiatives to improve customer service, such as joining up services across organizations and introducing more personalized approaches. New technologies are also enabling new ways for citizens to access services.
Направления совершенствования 97-ФЗ "Закон о блогерах"Nikolay Kamnev
В презентации рассматриваются отличия web 2.0 от web, обуславливающих отличия социальных сетей от сайтов и обозначаются направления совершенствования 97-ФЗ "Закон о блогерах"
A collection of useful insights and news, picked up by Neosperience, about technology, innovation trends, mobile devices and digital customer experience.
The document summarizes research from a survey of millennials (ages 19-29) and non-millennials (ages 30+) in the US regarding their attitudes towards customer loyalty programs and rewards. Some key findings from the survey include:
1) Over three-quarters (77%) of millennials participate in loyalty and rewards programs, compared to four in five (82%) of non-millennials.
2) Nearly half (47%) of millennials agree they are more likely to share personal details with brands that offer loyalty and reward incentives.
3) When introduced to the idea of a US coalition loyalty program where points can be earned across multiple partners, 74% of millennials rated this as
A collection of useful insights and news, picked up by Neosperience, about digital innovation, mobile marketing trends and digital customer experience.
Loyalty Programs are going mobile. This presentation lays out some of the reasons why we're seeing a shift in Loyalty to mobile, and the best way businesses can take advantage of it.
How I met great Adaptive Path team on UX Intensive. (UX Intensive is a four-day workshop series for intermediate-
level professionals wanting to take their practice to the next level. Examining the four key elements that contribute to successful interactive experiences, each day includes fun, hands-on activities designed to build skills and provide a framework that participants can immediately put into practice.)
Video: https://www.youtube.com/watch?v=o2ms7y_SM1Y
How to implement a customer loyalty program for ecommerceZinrelo loyalty
This webinar presentation by ShopSocially and Demandware will show you how Predator Nutrition, a leading ecommerce store, implemented a 360 degree customer engagement model and generated 1000s of loyal enrolments in just 6 months!
These slides will help you:
• Understand how loyalty marketing can get you up to 26% more repeat sales
• Learn actionable tips for setting up your own loyalty program
• Discover how Predator Nutrition achieved a 33% higher average order value (AOV)
Loyalty calculator and emotional service as a pledge of effective sales4Service Group
The better is the service, the more clients are willing to spend money. The more emotion gets the customer from a product, service or company, the faster he ceases to be a critic and becomes the promoter.
This presentation is based on concept I had presented about 2-3 years ago, along the lines of going mobile with loyalty, and adding payments and ecommerce to the mix.
Loyalty based benefits and rewards are the gateway to a customer's heart, though it should not be overplayed. A fine balance is required, and the more personalized instances that can be delivered, the closer a customer will be to the brand.
The mobile platform gives every business the chance to deliver a more personalized and hand-on experience. And let's not forget that the data related to human behavior and actions is immeasurably the most essential component in delivering the best experience.
It is an abridged version of a comprehensive concept, which I can discuss and consult on should any organization be interested in implementing it for their customers, and as such increase their customer experience.
Практика создания новых продуктов в большой корпорацииVladimir Melnikov
Материалы конференции "Открытые Инновации в создании новых продуктов и развитии бизнеса", Лаборатория инновационного бизнеса и предпринимательства (innovationStudio), Erasmus+ при поддержке Центра предпринимательства.
С чего начинается разработка продукта и продуктовой стратегии. Пошаговое руководство для исследователей и продуктовых менеджеров. Видео-рассказ: https://youtu.be/P3YZ-AmsLvE
Advertising and marketing trends in 2015.
In collaboration with Michael Sukhanov, Daria Ostankova, Anna Shekhtman, Mikhail Semenovich, Daniel Morozenko, Alexander Kulikov, Pavel Demchenko
Выступление Ирины Цеплинской, руководителя по связям с общественностью Эльдорадо на Саммите Digital Branding 5-6 июня 2012 в Центре Digital October. www.digital-branding.ru
Черные и белые SMM-инструменты + стоимость целевого контакта. SMM-бюро ДругМе...DrugMedia
Сколько стоит 1 привлеченный человек в группу ВКонтакте?
Какие существуют черные и белые методы продвижения в социальных сетях?
Какие плюсы черных и белых SMM-методов?
Эти и другие вопросы, связанные со сферой Social Media Marketing, эксперт по продвижению казанского SMM-бюро ДругМедиа Денис Супрунов разбирал на очередном SMM мастер-классе в Казани.
2. Способы распространения
информации (классические)
НО:
На декабрь 2012 г: - проникновение интернета 55%, или 64,4 млн чел.
Из них – 82% присутствуют в социальных сетях более 1 раза в неделю;
Темпы роста пользователей сети за последние 3 года – более 15% в год
Источник: http://runet.fom.ru/Proniknovenie-interneta/10738
3. Сегментация аудитории в соцсетях
Большинство пользователей не в состоянии даже узнать о
существовании точек зрения, отличных от обсуждаемых в его кругу.
4. Соцсети = канал распространения
Их плюс: абсолютная прозрачность в плане контакта с потребителем!
Их много – более 2к!
5. Что нами делается?
Конечная цель любого продвижения:
формирование общественного мнения.
КАК ЭТО ДЕЛАЕТСЯ:
1. Задаются четкие измеряемые показатели результата работы;
2. Составляется «карта» актуального медиа-пространства региона;
3. Разрабатывается подробная программа информационного
продвижения (на 100к населения – не менее 3 одновременных и
развивающихся информационных тематик);
4. Реализация подачи информации по каналам СМИ + соцсети.
