SlideShare a Scribd company logo
"Making Money with Social Media" Are you there web?  It's me, Market.
[object Object],[object Object],[object Object],[object Object],[object Object],Educate me! Listening to me! It's Me, Market! ,[object Object],[object Object],[object Object],[object Object]
Engaging in Social Media Generally Speaking ,[object Object],[object Object]
Are you ready for business? Internet deals are HOT right now... for who?
Social Media To-Do List ,[object Object],[object Object],[object Object]
Be an Expert, not a Salesperson
Spend time engaging with your audience Listen and learn!
Be a Real Person
Look for Quality, not Quantity Quality  Content Are you posting what the market wants to hear? Quality  Followers Are your followers also contributors... do they care? Quality  Engagement Are you solving others problems or offering banter? Started adding quotes & videos and interacting with followers
Social Media's Impact on Search ,[object Object]
Location's Impact on Search ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],So what else is there?
How big is search? September 2010 Search Usage  Stats from www.searchenginewatch.com Google Sites 66.1% Yahoo Sites 16.7% Microsoft Sites 11.2% ASK Networks 3.7% <- just folded on tuesday AOL Networks 2.3%
Great Content's Impact on Search ,[object Object]
Images' Impact on Search ,[object Object],[object Object]
Media's Impact on Search ,[object Object],[object Object]
Developing the Right Content What would serve your customers best? Is this spam? Tell the story with media, not text!
[object Object]
Content to-do list ,[object Object],[object Object],[object Object]
Content ,[object Object]
Content for Branding Consider  video  or  photos  to help increase visit time. Repurpose content images & text web TV video & strategy
Make all pages landing pages ,[object Object],[object Object]
Keep it Concise 5 menus 42 Links 2,000 + words 1 menus 4 Links 51 words
Keep it Concise ,[object Object],[object Object]
[object Object],[object Object],Educate & Listen
Me Brad Edwards @beparadigm [email_address] www.visionvideointeractive.com

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Develop for the New Web: Educate and Listen

  • 1. &quot;Making Money with Social Media&quot; Are you there web?  It's me, Market.
  • 2.
  • 3.
  • 4. Are you ready for business? Internet deals are HOT right now... for who?
  • 5.
  • 6. Be an Expert, not a Salesperson
  • 7. Spend time engaging with your audience Listen and learn!
  • 8. Be a Real Person
  • 9. Look for Quality, not Quantity Quality Content Are you posting what the market wants to hear? Quality Followers Are your followers also contributors... do they care? Quality Engagement Are you solving others problems or offering banter? Started adding quotes & videos and interacting with followers
  • 10.
  • 11.
  • 12.
  • 13. How big is search? September 2010 Search Usage  Stats from www.searchenginewatch.com Google Sites 66.1% Yahoo Sites 16.7% Microsoft Sites 11.2% ASK Networks 3.7% <- just folded on tuesday AOL Networks 2.3%
  • 14.
  • 15.
  • 16.
  • 17. Developing the Right Content What would serve your customers best? Is this spam? Tell the story with media, not text!
  • 18.
  • 19.
  • 20.
  • 21. Content for Branding Consider video or photos  to help increase visit time. Repurpose content images & text web TV video & strategy
  • 22.
  • 23. Keep it Concise 5 menus 42 Links 2,000 + words 1 menus 4 Links 51 words
  • 24.
  • 25.
  • 26. Me Brad Edwards @beparadigm [email_address] www.visionvideointeractive.com