The document discusses Snow Patrol's website, album covers, and branding strategies. It notes that Snow Patrol's website sells memorabilia like posters to advertise the band's atmospheric music. Their album cover for "Eyes Open" features a black and white photo suggesting an ambiguous love story. The document suggests taking subtle design cues from Snow Patrol to attract an intellectual audience, like using contrasting colors and ambiguous messages on an album cover.

1. Website

2. The way that the t-shirt references
the album cover further advertises
the wearer’s love for Snow Patrol;
due to them being bold enough to
wear things that actually say “Snow
Patrol” on them.
Despite Snow Patrol‟s music being like that of our chosen
band‟s, this ideology of our audience being very outgoing
about their taste in music contrasts with our more reserved
audience‟s.

3. The website has a peculiar but intrinsic
section called “memorabilia”, where
miscellaneous items are sold. The most
interesting item sold here is the “Starburst
Poster”. The name alone suggests an
astral-flavour to Snow Patrol; that their
music is atmospheric and spacious –
branching out from the mediocre range.
The products themselves are almost
organically centred; with the thick „egg
carton‟ reminiscent material being pre-
crinkled. This minute detail connotes an
audience who enjoy hobbies such as The pre-distressed look given to
origami. these items adds a vintage feel
to the products; which is a
reflection of fashion nowadays;
This captures the similarities of our target with heritage items being one of
audience; people who are interested in the biggest sections of fashion
niche areas of hobbies, including arts and in this current day and age.
crafts.

4. Snow Patrol‟s homepage has a
black background; connoting that
the band have a distinct dark
twist to their music; a possible
trait for their passion for
melancholic rock.
The yellow contrast in their band
picture represents a glimmer of
hope that the band bring; telling
their audience that they
empathise with their potential
downheartedness.
Our band‟s website would reflect
this design; contrasting colours to
create an ambiguous effect on
the audience. Our message
needs to be subtle as it therefore
seems more intellectual; which is
what our demographic aspire to
be.

5. This album from
Snow Patrol features
Snow Patrol‟s album Eyes Open‟s a contrast of light
cover features two people embraced and darkness; saying
and kissing. This suggests that the the music is likely to
songs on the album are to talk about carry messages of
stories of finding love; or difficulties insecurity; as if the
in establishing a relationship. The protagonist were
cover is also in a photo negative This relates to our unsure about his life;
presentation; giving an ambiguous album cover most likely in terms
side to the love story portrayed; as if because it is to of love. The cursive
not all is right in the two character‟s suggest a story of font gives a more
worlds. love to the personal feel to the
audience, which is to be album; as if the
developed throughout the songs have a very
album. Between the two album deep meaning to the
covers, A Hundred Million Suns singer which is thus
relates better, as it gives a more reflected onto the
subtle hint to the messages of audience and
the album; as opposed to the listeners.
blatant image of two lovers.