A couple of months ago, I was asked to present my vision about User Experience as Creative Manager of the UX-Center in Unit4. Usually when I'm asked to do a presentation about User Experience (UX), I tell about building blocks, processes, UX implementation, and the outcome, with lots of eye-candy screens. I could have presented the same thing again, but to be honest... that's not really what UX is all about. So I wanted to tell a real story, why UX matters for users, customers, partners and above all, for yourselve as employee of an organiation and as individual. And therefore I had to be honest.. So here it is. The true story about UX. My UX story. And hopefully from now on, also your UX story. Enjoy,

1. In business for people.Page 1 Proprietary and ConfidentialADD Presentation Title > View > Header and Footer19-Oct-16
Just imagine;
You only have two weeks left to work,
What do you want to accomplish?

2. In business for people.Page 2 Proprietary and Confidential
The Golden Circle, WHAT?
WHY
HOW
WHAT
What do we deliver as UX Center?
Unit4 UX Center delivers building blocks
for user friendly Business Software that
helps people in service-organization to
work smarter.
Implemented building blocks in the
software helps customers of Unit4 to
save money by increasing employee’s
productivity.

3. In business for people.Page 3 Proprietary and Confidential
The Golden Circle, WHAT? Results

4. In business for people.Page 4 Proprietary and Confidential
The Golden Circle, HOW?
WHY
HOW
WHAT
How can this be realized?
The deliverables are realized by:
1) Conducting research on the end-
user’s context.
2) Collaborate with BA to warrant
feasibility and PM to ensure viability.
3) Based on the insights, an interface
will be designed by making use of
UX Design building blocks.
Design patterns, design principles, code
snippets, motion guidelines, etcetera, are
examples of building blocks and warrant
consistency

5. In business for people.Page 5 Proprietary and Confidential
Business World On!
BLX SoftwareBWO! Eco-system
Misc Software
Implementation
tools
Usability testing
templates
User research
methods

6. In business for people.Page 6 Proprietary and Confidential
PM - R&D Process and UX Design
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R&D Process Stakeholers Phase UX contribution
Roadmap Exco, GhPM, PM, UX
Strategic
Facilitate discovery phase, ideate
Roadmap item PM, UX Facilitate discovery phase, ideate, test high level
solution
Feature/function PM, BA/FA, UX
Tactical
Contribute to feature/function definition, customer
testing
User stories BA, FA, UX Contribute to user stories definitions, prototyping,
customer- and user testing,
Tasks SCRUM team (UX)
Operational
UX education and/or execution, UI review and UX sign
off
QA Test analysts (UX) Add UX specification and principles in test script

7. In business for people.Page 7 Proprietary and Confidential
The Golden Circle, WHY?
WHY
HOW
WHAT
Why do we want this?.
We want this because….
Ehm…. Yeah, why do we want this?
Why are we making software usable?
Why did we designers and developed
patterns, principels, libraries, and themes?
What do we want to accomplish?
So basically, what is User Experience?

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9. 2016 2012
2008 2002
Some disruptive Apple products, a new User Experience

10. In business for people.Page 10 Proprietary and Confidential
I was graphical designer in a
full service internet agency.
WWF was one of my main
customers.
I designed a website for
children and WWF.
Based on the good results, I
was invited to the opening of
the Pandadroom (dream of
the Panda) in the Efteling
(famous Dutch amusement
park)
2012

11. In business for people.Page 11 Proprietary and ConfidentialADD Presentation Title > View > Header and Footer19-Oct-16
19 juni 2002
I ironed my shirt and
polished my shoes.
I was ready for this
grand opening.
And then, during this
festival, all of a
sudden, I couldn’t walk
anymore.
Partly paralyzed.
What the hell??

12. After a month of hospital tests and scans, the doctors diagnosed me with Multiple Sclerose.
It flipped my world upside down

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I spent 2 months at home, trying
to recover. Step by step I could
walk again.
Frustrating…
Then I worked one year my ass
off to get back to work full time.
Stressful…
Finally I was back on track but
was only allowed to do simple
tasks.
Disappointing…

14. In business for people.Page 14 Proprietary and ConfidentialADD Presentation Title > View > Header and Footer19-Oct-16
One night I realized…
Life is so unpredictable.
How should I live, now I
understand that work and leisure
are not so self-evident?

15. In business for people.Page 15 Proprietary and ConfidentialADD Presentation Title > View > Header and Footer19-Oct-16
I did some math
Until we retire, we will spend 37,5% of our life on working,
including holidays and weekends, and daily 8 hours of sleep.
But it’s approximately 50/50 if we exclude mandatory activities in our leisure time
50%50%
Travel to work,
administration, groceries
other duties
leisurework

16. In business for people.Page 16 Proprietary and Confidential
So I promised myself three things

17. In business for people.Page 17 Proprietary and ConfidentialADD Presentation Title > View > Header and Footer19-Oct-16
Focus on
‘doing things that I love to do’:
• Explore the world and learn
• Design beautiful things
• Make art
Help, guide, and mentor
others so they know why
they need to do ‘the things
they love’ too.
Forever persevere.
No excuses.

18. In business for people.Page 18 Proprietary and ConfidentialADD Presentation Title > View > Header and Footer19-Oct-16
Explore,
Dream,
Discover
I started my journey in 2003

19. In business for people.Page 19 Proprietary and Confidential
2003 2004 2005
2006 2007 2008
2009 2010 2011

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2012 2014 2015
• 14 years focusing on doing things
that makes me happy
• 14 years of squeezing everything
out my life
• 14 years of having the time of my
life, no regrets
• Thanks to Multiple Scleroses
• So what was in it for me?
2016

21. In business for people.Page 21 Proprietary and Confidential
My own photo exhibition
Teaching toddlers about art
Raise money for Danny’s cancer treatment
Establish a platform for cancer patients
Establish a UX Center in Unit4
Making beautiful software with the best
team you can think of.

22. In business for people.Page 22 Proprietary and Confidential
1) Do the
things you
love
2) Become
very good in
it
3) Gain
experience
4) Be
known as
an
authority
5) Get
asked to do
things
6) Do even
more things I
love
7) And even
get payed
to do so!
It worked like this:

23. In business for people.Page 23 Proprietary and ConfidentialADD Presentation Title > View > Header and Footer19-Oct-16
Is this just me?
?
? ? ?
?

24. In business for people.Page 24 Proprietary and Confidential
No, people who do the things they love are:
• Motivated
• Creative
• Social
• Engaged
• Loyal
• Optimistic
• Balanced
• Positive
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• Deliver better quality
• Make less mistakes
• Are more productive

25. In business for people.Page 25 Proprietary and Confidential
We should let our users enjoy our software
It’s all about identification with an interface
If our users can identify themselves with software, unconsious, they will think:
• The software is more reliable and useful
• The software is more intelligent and knowledgeable
• They did a better job
• They had more fun
• This applies for everybody
• Completely automatic (that’s just how our brain works)
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26. In business for people.Page 26 Proprietary and Confidential
We should consider our
software as a
Reliable,
Professional,
Friendly, colleauges
Who collaborates with the end
user
How to identify with
Unit4 software?

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What should we do?
1. Everything that frustrates or upsets a user
should be automated, adjusted or deleted.
Behave like a ‘man behind the screens’.
2. Support our users to do the things they love,
that makes them happy, where they’re good at.
Behave as a reliable, professional, and
friendly colleague
3. Educate and teach to make them even better
in the things they love to do
Behaves like a mentor, coach, teacher
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Automate
Collaborate
Educate

28. In business for people.Page 28 Proprietary and Confidential
The Golden Circle of User Experience in Unit4
WHY
HOW
WHAT
WHAT
Unit4 UX Center delivers designs and building
blocks for user friendly Business Software that
helps people in service-organization to work
smarter.
HOW
The deliverables are realized by:
1) Conducting research on the end-user’s context.
2) Collaborate with BA to warrant feasibility and PM to
ensure viability.
3) Based on the insights, an interface will be designed
making use of principles and patterns
WHY
?

29. In business for people.Page 29 Proprietary and Confidential
Because we want to support and facilitate our
end-users in doing the 'things that makes them
happy' so they also can have a great day on the job.

30. In business for people.Page 30 Proprietary and Confidential
Hi, my name is UNIT4,
Nice to meet you and a warm
welcome in our team.
I’m looking forward working with
you!