Eye On: Why Do Instagram Stories Matter?Leo Burnett
On August 2, Instagram rolled out Stories, a function intentionally similar to Snapchat’s Stories, which allows users to capture and share content that disappears after 24 hours. In this Eye On report, we explore what Instagram stories are, how they work and, most importantly, what this update means for marketers, influencers and the digital sphere as a whole.
Tags: social media, technology, marketing, digital marketing, influencers, influencer marketing, technology updates, Snapchat, Snapchat Stories, Instagram, Instagram Stories, Instagram update, social media marketing, digital advertising
Eye On: Why Do Instagram Stories Matter?Leo Burnett
On August 2, Instagram rolled out Stories, a function intentionally similar to Snapchat’s Stories, which allows users to capture and share content that disappears after 24 hours. In this Eye On report, we explore what Instagram stories are, how they work and, most importantly, what this update means for marketers, influencers and the digital sphere as a whole.
Tags: social media, technology, marketing, digital marketing, influencers, influencer marketing, technology updates, Snapchat, Snapchat Stories, Instagram, Instagram Stories, Instagram update, social media marketing, digital advertising
How to Amplify Your Brand Events With Snapchat GeofiltersSplash
Learn best practices for marketing your events and engaging attendees with Snapchat geofilters. You'll come away with a ton of great ideas you can immediately apply to your own events. Topics include:
• Creating the perfect geofilter for your event
• Getting people to share your event's most memorable moments
• Measuring the impact of geofilters
Open Graph Sponsored Stories – Laser-Focused Ad-Targetting for Facebook Apps ...Die Socialisten
Learn how-to promote Apps & Content with Facebook Open Graph Sponsored Stories!
Use Open Graph Sponsored Stories to grow the userbase of your Open Graph-app or content-website! For maximum Conversion, target particular Open Graph Objects & combine with narrow targetting of interests. Exclude existing app-users! Open Graph Sponsored Stories can be complex - plan & design campaigns together with your app-developer!
Learn here about how to create Instagram reels that will help you to grow your Instagram handle in 2021. For more visit https://www.growrealfollowers.com/blogs/instagram-reels.html
The Orchard's 2016 guide to Instagram Best Practices. Whether you're just getting started and need the basics or are looking for some fresh ideas to brighten up your content, you'll find something to make your Instagram account the best it can be.
Instagram Reels - Everything You Need to Know!John Barbee
Understand everything about Instagram Reels—competitor of TikTok. Discover what it is Instagram Reels, how to use Instagram Reels, and tips to promote your products with Reels.
In this week's updates see expanding Story placements, new YouTube industry verticals (watch out especially for upcoming automotive and food versions), plus a definitive study on where hashtags should appear within Instagram posts to boost engagement
How to Amplify Your Brand Events With Snapchat GeofiltersSplash
Learn best practices for marketing your events and engaging attendees with Snapchat geofilters. You'll come away with a ton of great ideas you can immediately apply to your own events. Topics include:
• Creating the perfect geofilter for your event
• Getting people to share your event's most memorable moments
• Measuring the impact of geofilters
Open Graph Sponsored Stories – Laser-Focused Ad-Targetting for Facebook Apps ...Die Socialisten
Learn how-to promote Apps & Content with Facebook Open Graph Sponsored Stories!
Use Open Graph Sponsored Stories to grow the userbase of your Open Graph-app or content-website! For maximum Conversion, target particular Open Graph Objects & combine with narrow targetting of interests. Exclude existing app-users! Open Graph Sponsored Stories can be complex - plan & design campaigns together with your app-developer!
Learn here about how to create Instagram reels that will help you to grow your Instagram handle in 2021. For more visit https://www.growrealfollowers.com/blogs/instagram-reels.html
The Orchard's 2016 guide to Instagram Best Practices. Whether you're just getting started and need the basics or are looking for some fresh ideas to brighten up your content, you'll find something to make your Instagram account the best it can be.
Instagram Reels - Everything You Need to Know!John Barbee
Understand everything about Instagram Reels—competitor of TikTok. Discover what it is Instagram Reels, how to use Instagram Reels, and tips to promote your products with Reels.
In this week's updates see expanding Story placements, new YouTube industry verticals (watch out especially for upcoming automotive and food versions), plus a definitive study on where hashtags should appear within Instagram posts to boost engagement
See what’s new, what’s hot, and what’s been improved across your favorite social platforms during Q3. Our latest Social Media Trends Report covers it all.
Snapchat has taken the social media world
by storm since its arrival on the scene in 2011. The app started as a simple way to share photos and videos with friends. The unique twist? This content vanished immediately after viewing, and users get to set the viewing time from between 1-10 seconds.
Since its inception, Snapchat has gone through many rounds of updates. These include the addition of My Story, which allows users to share photos and videos to their entire friends list (which are available for unlimited viewing within a 24 hour span), the countless added filters, from time to speed to some rather flattering photo edits.
However, the biggest change to Snapchat is arguably who is using it and how. Serious news organizations like CNN have their own story set ups, TV networks like Comedy Central broadcast funny clips and restaurants use the app to flaunt off their fanciest dishes. In essence Snapchat has become a marketer’s playground, allowing them to get more creative with their content in a completely new format.
Brands Go Visual: Marketing in the Age of the ImageMWWPR
Pinterest is the third most popular social site in the world. Instagram has 40 million users worldwide and generates more than 575 likes per second. Infographics are shared 832 percent more often than articles. What’s driving our appetite for visual content and what does it mean for brands?
Social media is changing how we communicate. Here, at RE/MAX Realty Advantage, part of our forward thinking philosophy is teaching agents how to harness the power of this tool and be able to have a complete marketing master plan that will drive their success. This presentation is just the tip of the iceburg, but its what all professional marketers need to know in order to get started!
A look at what all the big platforms such as Facebook, Twitter, Instagram, YouTube are currently doing, what changes they are making and what marketers will be seeing more of in 2015 from the social media space.
Authors:
Carla Gontier
@GrumpyGont
Tyrone Nell
Throughout the 21st century, social media as
a whole has adapted to meet the needs of its
users. Brands also joined the arena, battling for
consumers’ attention and growth. With all of these changes,
audiences have become more distracted and
discerning when deciding whom to follow and
whom to trust.
This Checklist walks
you through all the steps of successfully posting
on social media, from setting goals and identifying
your audience, to writing your call-to-action and
uploading the optimal content.
It breaks down everything you should do before you publish your next post on social media. Presentation will
explain you how to obtain high engagement and
maintain brand value with every post you publish.
Chapter 10, Part A, Web 2.0 and Social Media for Business, 3rd EditionRoger McHaney
Slides for Chapter 10 Part A of
Web 2.0 and Social Media for Business:
Business in a Connected World
3rd Edition, 2016
Dr. Roger McHaney, Dr. David Sachs
http://bookboon.com/en/web-2-0-and-social-media-for-business-ebook
An introduction to Snapchat for brands covering:
- Setting the scene
- Platform overview
- How does it work?
- Messaging tools
- Why is Snapchat’s toolbox interesting for brands?
- Building a following
- Content publishing
- 10 creative suggestions
- Test and learn
- Ads
- Focus on Snap Ads
- Ad Targeting
- Impact and Measurement
- Case studies
BrandsLab Market Intelligence Session 4 | Algorithms & Advertising: How ot Na...Ebiquity-NA
As social media algorithms change, brands must use advertising spend to promote their social channels. However, as social media produces new products, their algorithms shape content in a way to promote those products. So, what's the solution? Embrace the change. This session will show that by taking advantage of these changes at the onset, brands can increase cost efficiencies before costs rise and reach decreases.
Social Media a very powerhouse medium to reach your targeted customers. Learn the tools of trade and get the maximum out of your social media efforts. for more visit www.digitaljinni.com
Effective use of Instagram for BusinessDemand Metric
This How-To Guide will outline how to effectively use Instagram for your business, the benefits it can provide, followed by an action plan on how to get started with this fast growing social networking tool. Learn more @ http://www.demandmetric.com/content/effective-use-instagram-business
Similar to Gravity Thinking Social Digest #26 (20)
We like to keep a razor-sharp focus on the digital and
social trends, conversations and people that matter to
our audiences. Our social round-up curates the most
essential news that brands need to be aware of.
Business Director Michaela MacIntyre talks us through the Gravity Thinking approach to influencer marketing for brands including why you should be investing in this channel, a clear taxonomy of the types of influencers and what to expect when working with them as well as some top tips for how to manage risk and measure influencer activity. https://vimeo.com/246069774
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
The Good the Bad and The Ugly of Marketing MeasurementNapierPR
We explore how B2B marketers can impress the board by measuring their PR and marketing campaigns successfully, and explore 5 metrics that will get you promoted, and 3 that will get your fired.
We cover:
-Meaningless marketing metrics
-The difference between attribution and incrementality
-The importance of the customer journey
-Why you should care about prospects that are in market
-Measuring the unmeasurable
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
2. We like to keep a razor-sharp focus on the digital and
social trends, conversations and people that matter to
our audiences. Our social round-up curates the most
essential news that brands need to be aware of.
Read on for the headlines that matter most.
EDITION #26
THE ONLY SOCIAL TRENDS &
INNOVATIONS ROUND-UP
YOU NEED
2
3. Instagram now allows users to upload mul3ple photos and videos
simultaneously to their Stories, choosing up to ten from their personal
galleries. A preview of all selected photos and videos will then appear where
each one can be individually edited with s3ckers, text and other crea3ve
tools. All media will be uploaded to their Story in the order in which they were
selected.
http://www.adweek.com/digital/instagram-users-can-upload-multiple-photos-videos-to-their-stories/
ACTION: APPLY THIS FUNCTION APPROPRIATELY WHEN IMAGES OR
VIDEOS NEED TO BE SEEN TOGETHER, AND WHICH RELATE TO EACH
OTHER.
INSTAGRAM USERS CAN UPLOAD MULTIPLE
PHOTOS & VIDEOS TO THEIR STORIES
4. Snapchat has started tes3ng nonskippable ads in its TV-like shows; the ad
format will be called Commercials, running in select Snapchat Shows, and will
be six seconds in length.
UNSKIPPABLE SIX-SECOND VIDEO ADS ARE
COMING TO SNAPCHAT
https://digiday.com/media/unskippable-six-second-video-ads-coming-snapchat/
ACTION: SNAPCHAT HAS HAD A TOUGH TIME GETTING PEOPLE TO
WATCH ADS ON THE PLATFORM, AND USERS CAN CURRENTLY SKIP
ADS WITH A TAP - CONSIDER WHETHER THIS NEW FORMAT WOULD
ACTUALLY BENEFIT YOUR BRAND OR JUST IRRITATE ITS AUDIENCE.
5. Facebook will show pre-roll ads in more places on the plaGorm, but
will s3ll not appear in people’s News Feeds. These have been limited
to six seconds in length, and will sit where viewers inten3onally seek
out content, such as the Watch hub or on a video creator’s Page.
Addi3onally, Facebook is removing mone3sa3on opportuni3es from
content deemed to create less value for people, including Pages
seeking to inorganically share videos via paid third party arrangements,
Pages using videos with sta3c or minimal movement, and Pages
publishing repurposed clips with limited editorialisa3on.
http://adage.com/article/digital/facebook-show-pre-roll-video-ads-places/313230/
ACTION: VIEWERS ARE MORE LIKELY TO SEE PRE-ROLL ADS, BUT
AT THE SAME TIME MAY FIND THEM AN IRRITATING CONTENT
BLOCK. CONSIDER WHETHER THIS NEW AD FORMAT COULD
BENEFIT YOUR BRAND’S KPIS.
FACEBOOK TO SHOW PRE-ROLL VIDEO ADS
IN MORE PLACES
6. Pinterest has begun rolling out a redesign of its business profiles, which
includes a dynamic cover image, showing your latest Pins, a specific
board to spotlight or a focus on the most recent Pinterest ac3vity from
your site.
The redesign also includes a monthly viewers sta3s3c to the top of
business profile, displaying the number of people who saw that profile’s
Pins over the past 30 days.
PINTEREST BUSINESS PROFILES NOW
INCLUDE DYNAMIC COVER IMAGES
AND MONTHLYVIEWERS
http://www.adweek.com/digital/pinterest-business-profiles-now-include-dynamic-cover-images-monthly-viewers/
ACTION: ENSURE YOUR BRAND IS USING THESE COVER IMAGES
TO HIGHLIGHT THE CONTENT YOU WANT YOUR AUDIENCE TO
SEE FIRST.
7. TwiOer have enabled the ability to mute words on twiOer, such as
annoying hashtags or subjects filling up your 3meline which you
aren’t interested in. Users can mute these words on their home
3meline, from their no3fica3ons and from chosen users (all or
those you don’t follow).
MUTE WORDS ON TWITTER
https://twitter.com/TwitterUK/status/958655038435528705
ACTION: ENSURE YOUR CONTENT RESONATES WITH
YOUR TARGET AUDIENCE TO AVOID IT FROM BEING
MUTED FROM THEIR TIMELINES. NOTE THAT PROMOTED
CONTENT CANNOT BE MUTED.
8. Spo3fy has released a new ad-supported app offering personalised playlists
free of charge to its end users with various upgrades such as greater
customisa3on and a data saving func3onality. It also includes a variety of new
features including on-demand playlists, enhanced personalisa3on and
feedback op3ons to ‘like’ or ‘hide’ your favourite or least favourite songs and
ar3sts.
Adver3sers won’t have to create new ad crea3ve or change their campaigns,
as these things will port over in the new experience, and ads will look and be
served in the same way.
http://www.thedrum.com/news/2018/04/25/spotify-debuts-new-ad-supported-personalised-streaming-app
ACTION: THIS ROLL-OUT WILL LIKELY ENABLE SPOTIFY TO TAILOR
AND DELIVER MORE RELEVANT ADS TO USERS. CONSIDER
INCORPORATING THIS PLATFORM INTO YOUR DIGITAL STRATEGY TO
BETTER TARGET ADS AND FIND NEW AUDIENCES THROUGH MOOD,
MINDSET AND TASTE.
SPOTIFY DEBUTS NEW AD-SUPPORTED
PERSONALISED STREAMING APP
9. According to GlobalWebIndex, Gen Zers are far more likely to use
social media (47%) than price comparison sites (19%). Plus both
millennials (45%) and Gen Xers (36%) used social media more for
product research.
SOCIAL BEATS PRICE COMPARISON SITES
https://www.emarketer.com/content/data-feed-april-25-2018
ACTION: IF YOU ARE NOT ALREADY, NOW IS THE TIME TO
INCORPORATE SOCIAL MEDIA INTO YOUR BRAND’S
MARKETING STRATEGY TO MORE EFFECTIVELY HIT SALE
KPIS.
10. Snapchat has introduced new type of augmented-reality-enhanced
interac3ve lens: Snappables. These will appear in the app’s lens carousel;
Snappables will be on the lea side of the circular capture buOon, while World
Lenses and face lenses will be on the right. These new lenses enable users to
hare experiences and play AR games with friends, controlled via touch,
mo3on and facial expressions.
SNAPCHAT INTRODUCED SNAPPABLES, AR-
ENHANCED INTERACTIVE LENSES
http://www.adweek.com/digital/snapchat-introduced-snappables-ar-enhanced-interactive-lenses/
ACTION: LOOK OUT FOR OPPORTUNITIES TO CREATE BRANDED AR
LENSES, IMMERSING YOUR AUDIENCE INTO YOUR BRAND WORLD
AND CREATING BRAND EXPERIENCES.
11. @Copyright Gravity Thinking
www.gravitythinking.com
Emerson Studios,
4-8 Emerson Street,
London. SE1 9DU
0203 141 7700
WE ARE AN AWARD-WINNING, INDEPENDENT CREATIVE AGENCY WITH
STRATEGY AT THE HEART OF EVERYTHING WE DO.
We create ideas that are designed for where audiences are: social. This means that we take a social-up rather
than advertising-down approach. It’s why we used online trolling to launch a new car brand, turned Twitter
complaints into gin chat and made the school run into a Facebook mini-series.