Weekly updates on all things going on this week in the World of social

1. THE SOCIAL DIGEST
By Gravity Thinking
#26

2. We like to keep a razor-sharp focus on the digital and
social trends, conversations and people that matter to
our audiences. Our social round-up curates the most
essential news that brands need to be aware of.
Read on for the headlines that matter most.
EDITION #26
THE ONLY SOCIAL TRENDS &
INNOVATIONS ROUND-UP
YOU NEED
2

3. Instagram now allows users to upload mul3ple photos and videos
simultaneously to their Stories, choosing up to ten from their personal
galleries. A preview of all selected photos and videos will then appear where
each one can be individually edited with s3ckers, text and other crea3ve
tools. All media will be uploaded to their Story in the order in which they were
selected.
http://www.adweek.com/digital/instagram-users-can-upload-multiple-photos-videos-to-their-stories/
ACTION: APPLY THIS FUNCTION APPROPRIATELY WHEN IMAGES OR
VIDEOS NEED TO BE SEEN TOGETHER, AND WHICH RELATE TO EACH
OTHER.
INSTAGRAM USERS CAN UPLOAD MULTIPLE
PHOTOS & VIDEOS TO THEIR STORIES

4. Snapchat has started tes3ng nonskippable ads in its TV-like shows; the ad
format will be called Commercials, running in select Snapchat Shows, and will
be six seconds in length.
UNSKIPPABLE SIX-SECOND VIDEO ADS ARE
COMING TO SNAPCHAT
https://digiday.com/media/unskippable-six-second-video-ads-coming-snapchat/
ACTION: SNAPCHAT HAS HAD A TOUGH TIME GETTING PEOPLE TO
WATCH ADS ON THE PLATFORM, AND USERS CAN CURRENTLY SKIP
ADS WITH A TAP - CONSIDER WHETHER THIS NEW FORMAT WOULD
ACTUALLY BENEFIT YOUR BRAND OR JUST IRRITATE ITS AUDIENCE.

5. Facebook will show pre-roll ads in more places on the plaGorm, but
will s3ll not appear in people’s News Feeds. These have been limited
to six seconds in length, and will sit where viewers inten3onally seek
out content, such as the Watch hub or on a video creator’s Page.
Addi3onally, Facebook is removing mone3sa3on opportuni3es from
content deemed to create less value for people, including Pages
seeking to inorganically share videos via paid third party arrangements,
Pages using videos with sta3c or minimal movement, and Pages
publishing repurposed clips with limited editorialisa3on.
http://adage.com/article/digital/facebook-show-pre-roll-video-ads-places/313230/
ACTION: VIEWERS ARE MORE LIKELY TO SEE PRE-ROLL ADS, BUT
AT THE SAME TIME MAY FIND THEM AN IRRITATING CONTENT
BLOCK. CONSIDER WHETHER THIS NEW AD FORMAT COULD
BENEFIT YOUR BRAND’S KPIS.
FACEBOOK TO SHOW PRE-ROLL VIDEO ADS
IN MORE PLACES

6. Pinterest has begun rolling out a redesign of its business profiles, which
includes a dynamic cover image, showing your latest Pins, a specific
board to spotlight or a focus on the most recent Pinterest ac3vity from
your site.
The redesign also includes a monthly viewers sta3s3c to the top of
business profile, displaying the number of people who saw that profile’s
Pins over the past 30 days.
PINTEREST BUSINESS PROFILES NOW
INCLUDE DYNAMIC COVER IMAGES
AND MONTHLYVIEWERS
http://www.adweek.com/digital/pinterest-business-profiles-now-include-dynamic-cover-images-monthly-viewers/
ACTION: ENSURE YOUR BRAND IS USING THESE COVER IMAGES
TO HIGHLIGHT THE CONTENT YOU WANT YOUR AUDIENCE TO
SEE FIRST.

7. TwiOer have enabled the ability to mute words on twiOer, such as
annoying hashtags or subjects filling up your 3meline which you
aren’t interested in. Users can mute these words on their home
3meline, from their no3fica3ons and from chosen users (all or
those you don’t follow).
MUTE WORDS ON TWITTER
https://twitter.com/TwitterUK/status/958655038435528705
ACTION: ENSURE YOUR CONTENT RESONATES WITH
YOUR TARGET AUDIENCE TO AVOID IT FROM BEING
MUTED FROM THEIR TIMELINES. NOTE THAT PROMOTED
CONTENT CANNOT BE MUTED.

8. Spo3fy has released a new ad-supported app offering personalised playlists
free of charge to its end users with various upgrades such as greater
customisa3on and a data saving func3onality. It also includes a variety of new
features including on-demand playlists, enhanced personalisa3on and
feedback op3ons to ‘like’ or ‘hide’ your favourite or least favourite songs and
ar3sts.
Adver3sers won’t have to create new ad crea3ve or change their campaigns,
as these things will port over in the new experience, and ads will look and be
served in the same way.
http://www.thedrum.com/news/2018/04/25/spotify-debuts-new-ad-supported-personalised-streaming-app
ACTION: THIS ROLL-OUT WILL LIKELY ENABLE SPOTIFY TO TAILOR
AND DELIVER MORE RELEVANT ADS TO USERS. CONSIDER
INCORPORATING THIS PLATFORM INTO YOUR DIGITAL STRATEGY TO
BETTER TARGET ADS AND FIND NEW AUDIENCES THROUGH MOOD,
MINDSET AND TASTE.
SPOTIFY DEBUTS NEW AD-SUPPORTED
PERSONALISED STREAMING APP

9. According to GlobalWebIndex, Gen Zers are far more likely to use
social media (47%) than price comparison sites (19%). Plus both
millennials (45%) and Gen Xers (36%) used social media more for
product research.
SOCIAL BEATS PRICE COMPARISON SITES
https://www.emarketer.com/content/data-feed-april-25-2018
ACTION: IF YOU ARE NOT ALREADY, NOW IS THE TIME TO
INCORPORATE SOCIAL MEDIA INTO YOUR BRAND’S
MARKETING STRATEGY TO MORE EFFECTIVELY HIT SALE
KPIS.

10. Snapchat has introduced new type of augmented-reality-enhanced
interac3ve lens: Snappables. These will appear in the app’s lens carousel;
Snappables will be on the lea side of the circular capture buOon, while World
Lenses and face lenses will be on the right. These new lenses enable users to
hare experiences and play AR games with friends, controlled via touch,
mo3on and facial expressions.
SNAPCHAT INTRODUCED SNAPPABLES, AR-
ENHANCED INTERACTIVE LENSES
http://www.adweek.com/digital/snapchat-introduced-snappables-ar-enhanced-interactive-lenses/
ACTION: LOOK OUT FOR OPPORTUNITIES TO CREATE BRANDED AR
LENSES, IMMERSING YOUR AUDIENCE INTO YOUR BRAND WORLD
AND CREATING BRAND EXPERIENCES.

11. @Copyright Gravity Thinking
www.gravitythinking.com
Emerson Studios,
4-8 Emerson Street,
London. SE1 9DU
0203 141 7700
WE ARE AN AWARD-WINNING, INDEPENDENT CREATIVE AGENCY WITH
STRATEGY AT THE HEART OF EVERYTHING WE DO.
We create ideas that are designed for where audiences are: social. This means that we take a social-up rather
than advertising-down approach. It’s why we used online trolling to launch a new car brand, turned Twitter
complaints into gin chat and made the school run into a Facebook mini-series.