SnapTags provide a more controlled and branded mobile activation experience compared to QR codes. SnapTags are fully customizable with company branding and indicate what will happen when scanned. They are accessible to 88% of users with a camera phone, versus 14% for QR codes which require an app. SpyderLynk provides experts and resources to assist with campaign creation and implementation to ensure SnapTag programs are successful. SnapTags experiences are managed within their proprietary closed system, allowing for consistency compared to the more open and variable QR code ecosystem.

1. SnapTags vs. QR Codes
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SpyderLynk

2. Branded & Human Readable
SnapTags QR Codes
SnapTags are 100% branded QR codes allow a maximum
• When you see a SnapTag, you know variance of 30% for
what the SnapTag is for and what will branding
happen when you scan it.
• In addition to a lack of visual appeal,
many QR codes give you no indication
of what will happen if you interact,
and may even be malicious

3. Accessible
SnapTags QR Codes
SnapTags are accessible by QR codes are only accessible
88% of users by 14% of users
• Using SpyderLynk’s Snap & Send • To access QR codes, users must have a
technology, users only need a camera smartphone AND have downloaded a
phone with MMS capabilities to QR code reader. 40% of consumers
access SnapTags have a smartphone and an estimated
35% of smartphone users have
downloaded a QR code reader.

4. Expert Managed Programs
SnapTags QR Codes
SpyderLynk dedicates resources When you generate a QR code
to assist program creation and for free, you get no support.
implementation to ensure
success. You get a team of
mobile activation experts that:
• Offer advice and supporting statistics on
how to create successful SnapTag
campaigns. •Scavenger Hunt •Instant Win
•Exclusive Content •Free Samples
• Walk you through 3rd party integrations Promotions
•Sweepstakes
to make the process as seamless for •Like •Follow •Post •Email •Tweet
Social
users as possible.
•Buy •Mobile Gift Cards
• Brainstorm campaign concepts Commerce •Mobile Wallet •Shop
that will generate consumer interest •Email Coupons •Promo Codes
Coupons
• Test all facets of the program to •Unique Codes •Mobile Coupons
ensure it functions properly. CRM •Email Lists •Segmentation
•Text Blasts

5. Controlled App Experience
SnapTags QR Codes
You control the SnapTag The App They Chose
Reader Experience Controls the Experience
• Managed by SnapTag platform • Hundreds of apps available in
• Experiences saved in My SnapTags the App Store to read a QR Code
• Ability to brand the SnapTag Reader • Experiences vary by reader
• Someone else’s reader could
redirect your QR Codes
• Several QR code readers disrupt
the consumer experience by
serving for other products.

6. Proprietary, Closed Loop System
SnapTags QR Codes
Propriety means the Open source means anyone
experience is consistent and could create a QR Code and
secure a QR Code app
• SnapTag is a patented technology • End user experience is ultimately
• All SnapTags must pass through the determined by the app the user choses
SnapTag Platform to be activated • False QR Codes can be made to
• All SnapTags are created and replicate your true code
managed in SpyderLynk proprietary
environment
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Created by SpyderLynk Created by Any QR Generator
Decoded by SpyderLynk Decoded by Any QR Reader