SMX Israel 2014 - Ari Nahmani | SEOs Give Up Their Best Ideas Panel | Kahena Digital Marketing

•

3 likes•1,944 views

The document discusses several SEO strategies and tools for the year 2014, as shared by Ari Nahmani, CEO of Kahena Digital Marketing. Some of the key ideas mentioned include automating the discovery of brand, staff, and product mentions across the web for links and engagement; using image attribution tools to find copyrighted images being used without permission; employing advanced Google search operators to monitor keywords; leveraging Semrush to identify keyword opportunities on the first and second pages by volume; creating in-house automation tools; using Moz's competitive analysis tool; and conducting SEO due diligence using tools like the Panguin algorithmic penalty checker and the manual action viewer.

SEOs Give Up Their
Best Ideas:
Takeaways for 2014
Ari Nahmani

Hi!
Good Afternoon!
You’re almost at the
end!
Ari Nahmani

CEO / Founder
Kahena Digital Marketing

We are up the
street. Contact us!
@AriNahmani

|

#SMX

Image Raider FTW!
Add images to each
campaign, set the
frequency, and watch
as your copyright
protected images are
found on other sites
without attribution.
Easy as pie!

@AriNahmani

|

#SMX

Fresh Web Explorer:

Advanced Search Operators

• 
• 
• 
• 
• 

“kahena digital” –rd:kahenadigital.com
“ari nahmani” –rd:kahenadigital.com
“jerusalem startup” –rd:kahenadigital.com
“kahenacon” –rd:kahenadigital.com
“SEO” and “Israel” –rd:kahenadigital.com

Monitor competitors, similar products/
services, industry related terms, LB monitor
[remove –rd].
@AriNahmani

[NOT PROVIDED]
With keyword data gone, it’s
become a lot harder to optimize
based on opportunity and ‘low
hanging fruit’.

@AriNahmani

SEMRUSH CHANGED THE
GAME FOR US
The ability to see
which keyword
opportunities there
were (low hanging
fruit) on pg 1-2,
relative to volume
was huge for us. So
simple, yet massive
value.
Large/strong sites
are the best for this.
@AriNahmani

QUICK + EXTREMELY ADVANCED
COMPETITIVE ANALYSIS
Simple, somewhat hidden Moz tool
will give you incredible insights and
make you look awesome to clients
or the boss.

@AriNahmani

SEO DUE DILLIGENCE IN A POST
PENALTY WORLD
Quickly assess risk of a potential
client or own sites. Evaluate what
kind of baggage you are taking on!

@AriNahmani

Quick Due Diligence
•  Panguin Tool [algorithmic penalties]
•  Manual Action Viewer [manual penalties]
•  Anchor Text Ratios [moz, ahrefs, majestic]

@AriNahmani

Thanks! Contact Me:
Ari Nahmani
Founder / CEO
Kahena Digital Marketing

@AriNahmani

ari AT kahenadigital.com

We are
hiring.
@AriNahmani

|

#SMX

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SMX Israel 2014 - Ari Nahmani | SEOs Give Up Their Best Ideas Panel | Kahena Digital Marketing

1. SEOs Give Up Their Best Ideas: Takeaways for 2014 Ari Nahmani

2. Hi! Good Afternoon! You’re almost at the end! Ari Nahmani CEO / Founder Kahena Digital Marketing We are up the street. Contact us! @AriNahmani | #SMX

3. MENTIONS & IMAGE ATTRIBUTION: LINKS AND ENGAGEMENT For brands or products that do #RCS, their brand, staff, products and associated mentions get used across the web. Automate the discovery of these for easy wins. @AriNahmani

4. @AriNahmani

5. @AriNahmani | #SMX

6. Image Raider FTW! Add images to each campaign, set the frequency, and watch as your copyright protected images are found on other sites without attribution. Easy as pie! @AriNahmani | #SMX

7. @AriNahmani

8. @AriNahmani

9. Fresh Web Explorer: Advanced Search Operators •  •  •  •  •  “kahena digital” –rd:kahenadigital.com “ari nahmani” –rd:kahenadigital.com “jerusalem startup” –rd:kahenadigital.com “kahenacon” –rd:kahenadigital.com “SEO” and “Israel” –rd:kahenadigital.com Monitor competitors, similar products/ services, industry related terms, LB monitor [remove –rd]. @AriNahmani

10. @AriNahmani

11. @AriNahmani

12. @AriNahmani

13. [NOT PROVIDED] With keyword data gone, it’s become a lot harder to optimize based on opportunity and ‘low hanging fruit’. @AriNahmani

14. SEOs BE ALL LIKE…. @AriNahmani

15. AND….. @AriNahmani

16. AND…. @AriNahmani

17. STOP THE TANTRUM….. @AriNahmani

18. @AriNahmani

19. SEMRUSH CHANGED THE GAME FOR US The ability to see which keyword opportunities there were (low hanging fruit) on pg 1-2, relative to volume was huge for us. So simple, yet massive value. Large/strong sites are the best for this. @AriNahmani

20. @AriNahmani

21. + + AUTOMATE FTW! @AriNahmani

22. IN-HOUSE TOOLS @AriNahmani

23. IN-HOUSE TOOLS @AriNahmani

24. IN-HOUSE TOOLS @AriNahmani

25. QUICK + EXTREMELY ADVANCED COMPETITIVE ANALYSIS Simple, somewhat hidden Moz tool will give you incredible insights and make you look awesome to clients or the boss. @AriNahmani

26. @AriNahmani

27. @AriNahmani

28. @AriNahmani

29. @AriNahmani

30. SEO DUE DILLIGENCE IN A POST PENALTY WORLD Quickly assess risk of a potential client or own sites. Evaluate what kind of baggage you are taking on! @AriNahmani

31. @AriNahmani

32. @AriNahmani

33. @AriNahmani

34. @AriNahmani

35. @AriNahmani

36. Quick Due Diligence •  Panguin Tool [algorithmic penalties] •  Manual Action Viewer [manual penalties] •  Anchor Text Ratios [moz, ahrefs, majestic] @AriNahmani

37. Thanks! Contact Me: Ari Nahmani Founder / CEO Kahena Digital Marketing @AriNahmani ari AT kahenadigital.com We are hiring. @AriNahmani | #SMX

SMX Israel 2014 - Ari Nahmani | SEOs Give Up Their Best Ideas Panel | Kahena Digital Marketing

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