Digital Marketing Challenges in Turkey 2018
•Download as PPTX, PDF•
0 likes•466 views
The document advertises various SEO training courses taking place between October and November. It provides dates and times for the courses. It also mentions a 40% discount code for those attending a meetup. Additionally, it discusses SEMrush tools for content marketing challenges in Turkey, including keyword volume games and content related to Disneyland and FC Barcelona. Finally, it promotes the use of a promo code to access SEMrush tools.
Recommended
Recommended
More Related Content
What's hot
What's hot (20)
Similar to Digital Marketing Challenges in Turkey 2018
Similar to Digital Marketing Challenges in Turkey 2018 (20)
More from Analytics Akademi
More from Analytics Akademi (20)
Recently uploaded
Recently uploaded (20)
Digital Marketing Challenges in Turkey 2018
- 1. %100 Uygulamalı SEO Eğitimi
- 2. ZEO İşbirliğiyle İleri Seviye SEO Eğitimi
- 3. A’dan Z’ye Uzmanlık Eğitimlerimiz Başladı! 27 – 28 Ekim | 10 – 11 Kasım 27 – 28 Ekim | 24 -25 Kasım 20 – 21 Ekim | 3 – 4 Kasım 27 – 28 Ekim | 10 – 11 Kasım
- 4. Yaklaşan Sınıf Eğitimlerimiz 13 – 14 Ekim13 Ekim 20 - 21 Ekim 20 - 21 Ekim 10 – 11 Kasım27 – 28 Ekim 27 – 28 Ekim 3 – 4 Kasım
- 5. Meetup Katılımcılarına Özel %40 İndirim Meetup Katılımcılarına Özel! İndirim Kodu : ‘meetup40’ Son Gün : 8 Ekim
- 6. SEMrush Content Marketing Challenges In Turkey 2018
- 7. copyright 2017 SEMrush ACTIVIDAD 1 Keyword Volume GameGAME #1
- 10. copyright 2017 SEMrush VS DISNEYLAND FCBARCELONA
- 11. copyright 2017 SEMrush VS DISNEYLAND FCBARCELONA
- 32. copyright 2018 SEMrush@Fernando1Angulo Challenge1: AbsenceofContentMarketingCulture
- 33. In 2017 only 9% of marketers have developed a systematic approach to producing, managing, and distributing content !
- 34. copyright 2018 SEMrush Thereareplanningflaws @Fernando1Angulo Source: SEMrush Theinvisible Key to ContentSucces Its a challenge to create a target audience content piece It takes time to create a content plan
- 35. copyright 2018 SEMrush Andcontentcreatorslacksthe… @Fernando1Angulo Source: SEMrush Theinvisible Key to ContentSucces Understanding the target audience and creating a balance between creativity and optimisation
- 36. copyright 2018 SEMrush Source: SEMrush Theinvisible Key to ContentSucces Andwhenitcometopublishinganddistributing Monitoring the industry mentions and analysing the best performing resources is a challenge
- 37. copyright 2018 SEMrush Source:curata.com
- 46. copyright 2018 SEMrush "Content strategies typically fail because they haven’t really understood the audience well enough¨. Todd Wheatland, Author and Speaker, Global Strategy at King Content
- 47. copyright 2018 SEMrush How to solve it?
- 49. copyright 2017 SEMrush Source:curata.com DEFINECAREFULLYYOURUSERPERSONAAND BUYERPERSONAS
- 50. copyright 2017 SEMrush Crea campañas de anuncios en base a tu competencia y ponles emociones DO YOU KNOW WHAT PEOPLE ARE ASKING RELATED TO YOUR PRODUCTS, SERVICES,BRAND?
- 51. copyright 2017 SEMrush Crea campañas de anuncios en base a tu competencia y ponles emociones ANSWER THEPUBLIC
- 53. copyright 2017 SEMrush Source:curata.com Defineyourtargetaudience andwhatdoyouwant themtodowiththeinformationyouprovide?
- 54. Topic research tool-mind map
- 56. Today’stasks 1. CREATENEWBLOGPOST 2. WRITEBLOGPOST 3. PUBLISHBLOGPOST @Fernando1Angulo
- 57. copyright 2018 SEMrush People care about their own problems much more than they care about your products.Source: SEMrush Theinvisible Key to ContentSucces
- 58. copyright 2018 SEMrush You need great quality content that’s on-strategy, incites action and it’s delivered constantly! Source: SEMrush Theinvisible Key to ContentSucces
- 59. copyright 2018 SEMrush How to solve it?
- 60. copyright 2018 SEMrush Getyourcontentgoalssetup! •User behaviour? •Engagement? •Conversion rates? •Lead generation? •Social media engagement? Source: Marketing InsiderGroup @Fernando1Angulo
- 61. 09:00 pm M
- 62. @Fernando1Angulo 57 User Behavior Find userbehavior metrics using: • GoogleAnalytics • CrazyEgg • Chartbeat
- 63. 09:00 pm M
- 64. @Fernando1Angulo Engagement Find userengagement metrics using: • Social media platformanalytics • Hootsuite / SproutSocial • Mention 59
- 65. 09:00 pm M
- 66. @Fernando1Angulo SEO Metrics Find SEO metricsusing: • GoogleAnalytics • Google WebmasterTools • SEMrush • Google Trends 61
- 67. 6 2 Content Marketing Institute B2B marketers report sales leadquality as their #1most importantmetric for measuring content marketing success; even more important than sales andconversions.
- 68. 09:00 pm M
- 69. @Fernando1Angulo Compan y Revenue Find company revenue: •Trackthe number of returning usersin GoogleAnalytics •Check CRM for new leads / existing leads •Conversion rate =Conversions / clicks 64
- 70. @FernandoAngulo Define Your KeyMetrics Website traffic is a metric, but it may not be the most important metric for each contenttype. Key metric for blogposts: Key metric for podcasts: 65
- 71. copyright 2018 SEMrush 2018mostimportantdigitalmarketing objectives Source: Digital Marketingplan @Fernando1Angulo
- 72. copyright 2018 SEMrush Tacticsin2018 Contentmarketingisdefinetlythekey! Source: Digital Marketingplan Source: SmartInsight @Fernando1Angulo
- 74. copyright 2018 SEMrush Source: Marketing InsiderGroup For a strategic approach first evaluate your existing content!
- 79. copyright 2018 SEMrush Challenge3: Time
- 80. Do you have time for all your tasks? Source:curata.com
- 81. Time to get organized: gather everything in your editorial calendar! Source:curata.com
- 83. copyright 2018 SEMrush Whentopublishyourcontent? Source: 2017 Bloggingreport@Fernando1Angulo • The best day - Sunday • The best time to publish -3 p.m. EST
- 84. copyright 2017 SEMrush How to solve it?
- 85. copyright 2017 SEMrush SEOWRITTINGASSISTANT-SEMRUSH Source: Digital Marketingplan Source: SmartInsight @Fernando1Angulo SEOWRITTINGASSISTANT– SEMRUSHCHROMEPLUG_IN
- 86. copyright 2017 SEMrush Makeitright! Source: Digital Marketingplan Source: SmartInsight @Fernando1Angulo
- 87. copyright 2017 SEMrush TRYNLGTOOLS(NaturalLanguageGeneration) Source: Digital Marketingplan Source: SmartInsight @Fernando1Angulo
- 90. 8 5 SEMrush Survey of content marketerssurveyed spend $2,501 to $5,000 monthlyon content marketing @ASHLEYMADHATTER
- 91. Time M oney
- 92. In- House Costs
- 96. CONTENT CURATION TOOLS SOCIAL MEDIA SHARING TOOLS BRAND MONITORING TOOLS Mention WEBSITE / ANALYTICS TOOLS @Fernando1Angulo 60$-1000$
- 97. Agency Costs
- 98. @ASHLEYMADHATTER ContentMarketingAgencyCosts $1250-$2500 LOW $2500 - $7500 M EDIUM $10,000+ HIGH 93 HonigmanMedia
- 100. @ASHLEYMADHATTER 95 HonigmanMedia Freelancer Content Marketer Costs $35-$250 LOW $250-$500 M EDIUM $500-$3000 HIGH
- 101. Don’tforget to add your owntime Freelancing costs usually extend outside the original costof the freelancer: ✓ Management time ✓ Editing time ✓ Communication time @Fernando1Angulo 96
- 102. Advertisin g Costs
- 104. @ASHLEYMADHATT ER 99
- 108. copyright 2018 SEMrush AND REMEMBER JOSHIE…